International Students' Awareness and Demand for Gansu Rural Tourism

Dear Respondent: Hello! This questionnaire aims to understand international students' awareness, needs, and preferences regarding rural tourism in Gansu Province, providing decision-making reference for the internationalization development of Gansu's rural tourism. The questionnaire is anonymous, and all information will be used for academic research only. Thank you for your participation!
*
1.
Age group
18-22
23-27
28-35
36 and above
*
2.
Region of origin
Asia (excluding China)
Europe
North America
South America
Africa
Oceania
*
3.
Current status in relation to China
International student studying in China
Family member of international student
Former international student in China
Planning to study in China
Other (please specify)
*
4.
Gender
Male
Female
Prefer not to say
*
5.
Education level
Undergraduate
Master's degree
Doctoral degree
Language program
Other
*
6.
Duration of stay in China
Less than 6 months
6-12 months
1-2 years
2-3 years
More than 3 years
*
7.
Chinese language proficiency
Beginner (HSK 1-2 or equivalent)
Intermediate (HSK 3-4 or equivalent)
Advanced (HSK 5-6 or equivalent)
Native/Near-native
No Chinese language ability
*
8.
University location
Beijing
Shanghai
Guangzhou/Shenzhen
Other first-tier cities
Second-tier cities
Other regions
*
9.
Monthly living budget (RMB)
Below 2,000
2,000-4,000
4,000-6,000
6,000-10,000
Above 10,000
*
10.
Primary information sources for travel planning[Choose at most 3 items]
Chinese social media (WeChat, Xiaohongshu, Douyin)
International social media (Instagram, YouTube, TikTok)
Travel booking websites (Ctrip, Fliggy, Booking.com)
Recommendations from friends/classmates
University international student office
Travel agencies
Official tourism websites
*
11.
Frequency of domestic travel in China (per semester)
Never
1-2 times
3-4 times
5 or more times
*
12.
Preferred travel duration
1-2 days (weekend trip)
3-4 days (short holiday)
5-7 days (weekly vacation)
More than 7 days (extended trip)
*
13.
Typical travel group composition
Travel alone
With 1-2 friends
With 3-5 friends
With university organized group
With family
*
14.
Primary travel motivation (select most important)
Cultural experience and learning
Natural scenery appreciation
Adventure and outdoor activities
Relaxation and stress relief
Social media content creation
Academic research or study
*
15.
Have you heard of Gansu Province before this survey?
Yes, I know it well
Yes, I have heard of it
No, this is my first time hearing about it
*
16.
Have you heard of Zhagana village before this survey?
Yes, I know it well
Yes, I have heard of it
No, this is my first time hearing about it
Gansu Province is located in northwest China, at the intersection of the Loess Plateau, Qinghai-Tibet Plateau, and Inner Mongolia Plateau. It is an important node of the ancient Silk Road with rich historical and cultural heritage. Key attractions include Zhangye Danxia National Geopark, Labrang Monastery, and Zhagana Stone Forest. Zhagana was selected for the UN Tourism Organization's 'Best Tourism Villages' list in 2023.
*
17.
Please rate your interest in visiting Gansu Province
1 - Not interested at all
5 - Extremely interested
*
18.
Please rate your interest in visiting Zhagana village
1 - Not interested at all
5 - Extremely interested
*
19.
Would you be willing to visit high-altitude rural areas in Gansu (elevation above 2500m)?
Yes, very willing
Yes, somewhat willing
Neutral
No, somewhat unwilling
No, very unwilling
*
21.
What are your main concerns about visiting rural areas in Gansu?[Choose at most 3 items]
Transportation inconvenience
Language barrier
Safety concerns
Lack of information available in my language
High altitude/health concerns
Limited accommodation options
Food/dietary concerns
Cultural adaptation difficulties
*
22.
Please rate the importance of the following factors for your travel to Gansu rural areas
1=Not important2345=Very important
Transportation convenience
Transportation convenience
English/multilingual signage
English/multilingual signage
English online information
English online information
Local guide availability
Local guide availability
Accommodation quality
Accommodation quality
Food options
Food options
Safety/security
Safety/security
Cultural authenticity
Cultural authenticity
*
23.
What type of tourism product would you be most interested in for Gansu rural tourism?
Cultural heritage tour (historical sites, traditional villages)
Nature/ecotourism (hiking, wildlife observation)
Adventure tourism (outdoor activities, extreme sports)
Cultural immersion experience (homestay, local crafts)
Photography-focused tour
Academic/study tour
*
24.
What would you expect to pay for a 3-day rural tourism package in Gansu (excluding transportation to Gansu)?
Below 500 RMB
500-1000 RMB
1000-2000 RMB
2000-3000 RMB
Above 3000 RMB
*
25.
Which type of language support would be most helpful for your travel?[Choose at most 2 items]
English/multilingual websites and apps
QR code-based audio guides at attractions
Multilingual signage at destinations
English-speaking local guides
Translation app recommendations
Multilingual emergency support hotline
*
26.
How likely would you be to recommend Gansu rural tourism to other international students after a positive experience?
1 - Very unlikely
5 - Very likely
*
27.
What suggestions do you have for improving Gansu rural tourism for international students?
Powered By www.wjx.cn
Report