Skincare Concerns and Habits Assessment 护肤习惯与需求调研

Demographics/Skin Type: 基本信息/肤质：

Gender 性别

Female 女

Male 男

How would you describe your skin type? 您如何描述自己的肤质？
【请选择1-3项】

Which statement best describes your skin’s appearance (specifically discussing brightness, anti-oxidation, dark spots, etc)?
以下哪项最符合您目前的皮肤状态？（主要指亮度、抗氧化、色斑等方面）
【请选择1-2项】

My skin looks radiant and bright 皮肤看起来透亮有光泽

My skin looks dull and lacks "the glow" 皮肤看起来暗沉，缺少光泽感

My skin looks dull and also has visible dark spots 皮肤看起来暗沉，并且有明显的色斑

My skin looks oxidized (like an apple turning brown) by the end of the day 皮肤到了晚上会看起来氧化暗沉

If you could only solve ONE skincare issue right now, which one would be your priority?
如果现在只能解决一个护肤问题，您会优先选择哪一个？

Hyperpigmentation (patches of darkened skin) 色素沉着（皮肤局部暗沉）

Dark spots / Post-acne marks 色斑 / 痘印

Sun spots (age spots/lentigos) 晒斑（老年斑/日光性雀斑样痣）

Uneven skin tone 肤色不均

Dullness / Lack of glow (Anti-oxidation concern) 暗沉 / 缺乏光泽（抗氧化问题）

Melasma 黄褐斑

Fine lines / Wrinkles 细纹 / 皱纹

Acne / Breakouts 痘痘 / 粉刺

Redness / Rosacea 泛红 / 玫瑰痤疮

On a scale from 1-5, how severe is your primary skincare concern?
您当前最在意的这个护肤问题严重程度如何？

1 (Mild - barely noticeable)（轻微 – 不细看几乎注意不到）

2 (Moderate - noticeable up close)（中等 – 凑近看能观察到）

3 (Significant - visible from a distance)（明显 – 隔一定距离也能看到）

4 (Severe - impacts my confidence daily)（严重 – 每天都会因此感到不自信）

5 (Very Severe - I have tried prescriptions)（非常严重 – 为此尝试过处方药治疗）

Skincare Habits (Frequency & Quantity)
护肤习惯（频率与用量）
How often do you use serums? (ex: retinol, vitamin C, hyaluronic acid, niacinamide, etc)
您使用精华类产品的频率是？（例如：视黄醇、维生素C、透明质酸、烟酰胺等）

Never 从不使用

Rarely (1-2 times per month) 很少（每月1-2次）

Sometimes (1-2 times per week) 偶尔（每周1-2次）

Often (3-5 times per week) 经常（每周3-5次）

Daily (Every day) 每天使用一次

Twice daily 每天使用两次

How many steps is your typical morning skincare routine?
您通常的晨间护肤流程有几个步骤？

0 steps (Just water)（只用水洗脸）

1-2 steps (Cleanser + Moisturizer)（洗面奶 + 面霜/乳液）

3-4 steps (Adds Serum or Sunscreen)（在上述基础上增加精华或防晒）

5+ steps (Full routine: Toner, Essence, Serum, Moisturizer, SPF)（完整流程：爽肤水、肌底液、精华、面霜/乳液、防晒）

10.

When using a target treatment (like spot corrector or brightening serum), how much product do you usually apply?
使用针对性产品时（如淡斑精华、提亮精华），您通常的用量是？

A tiny pinpoint (just on the spot) 极小一点（只涂在痘印/斑点处）

A pea-sized amount 一颗豌豆大小

A dime-sized amount 一枚一角硬币大小

I use a lot (several pumps) 用量较多（按压好几泵）

I don't use targeted treatments 我不使用针对性产品

11.

How consistent are you with your skincare routine?
您护肤的规律性如何？

Only in the morning 只在早上护肤

Only in the evening 只在晚上护肤

Morning and Evening 早晚都护肤

12.

Product Behavior & Efficacy：
产品选择与效果期望：
What is the biggest barrier preventing you from treating your hyperpigmentation or dullness? 在改善暗沉或色斑方面，对您来说最大的障碍是什么？
【多选题】

Products are too expensive 产品太贵

I don't know which ingredients work 不了解哪些成分有效

I am afraid of irritation 担心刺激皮肤

I don't have time for a long routine 没有时间做全套护肤流程

I haven't seen results with past products 之前用过的产品效果不明显

13.

Which ingredients do you actively look for when trying to fix dark spots or dullness?
在挑选改善暗沉或色斑的产品时，您会主动关注哪些成分？
【多选题】

Vitamin C 维生素C

Niacinamide 烟酰胺

Retinol / Retinoids 视黄醇 / 类视黄醇

Alpha Arbutin α-熊果苷

Kojic Acid 曲酸

Tranexamic Acid 传明酸（氨甲环酸）

AHAs (Glycolic/Lactic Acid) 果酸 / 乳酸

I don't look at ingredients 我不看成分

Natural extracts (Licorice, Bearberry) 天然提取物（如光果甘草根提取物、熊果提取物等）

14.

How much are you willing to pay for a serum that visibly reduces dark spots within 8 weeks?如果一款精华能明显淡化色斑，您愿意为其支付的价位是？