一点点奶茶调查问卷

Q1. 您是否听说过“一点点”奶茶品牌？Have you ever heard of the bubble tea brand “1點點” (Yi Dian Dian)?

A. 是 / Yes

B. 否 / No

Q2. 您的职业是？What is your occupation?

Q3. 您通常购买一杯奶茶的预算范围是？（人民币）What is your usual budget for one cup of bubble tea? (RMB)

A. 10元以下 / Under ¥10

B. 10-15元 / ¥10–15

C. 16-20元 / ¥16–20

D. 21-25元 / ¥21–25

Q4. What factors do you consider most when choosing a milk tea product?选购奶茶产品时，您最看重哪些因素？【多选题】

Q5. 您在过去3个月内购买过奶茶类饮品吗？Have you purchased any bubble tea or milk tea beverages in the past 3 months?

A. 是 / Yes

B. 否 / No

Q6. 您通常通过什么渠道了解新奶茶产品或优惠活动？（可多选）How do you usually learn about new bubble tea products or promotions? (Select all that apply)【多选题】

A. 小红书 / Xiaohongshu (Little Red Book)

B. 抖音 / Douyin (TikTok)

C. 微信公众号 / WeChat Official Account

D. 朋友圈/微信群 / WeChat Moments/Groups

E. 美团/饿了么平台 / Meituan/Ele.me Platform

F. 门店海报 / In-store Posters

G. 朋友推荐 / Word of Mouth

H. 其他 / Others

Q7. 您最喜欢的茶饮类型是？（可多选）Which types of tea beverages do you prefer? (Select all that apply)【多选题】

A. 奶茶类（如波霸奶茶、红茶玛奇朵）/ Milk tea (e.g., Boba Milk Tea, Black Tea Macchiato)

B. 果茶类（如百香果绿茶、柠檬蜜）/ Fruit tea (e.g., Passion Fruit Green Tea, Honey Lemon)

C. 纯茶类（如四季春、乌龙茶）/ Pure tea (e.g., Four Seasons Spring, Oolong Tea)

D. 冰沙/奶盖类 / Smoothie / Cheese Foam Series

E. 其他 / Others

Q9. 您认为“一点点”在以下哪些方面做得比较好？（可多选）In which aspects do you think 1點點 performs well? (Select all that apply)【多选题】

A. 产品口味 / Product taste

B. 配料选择丰富度 / Variety of toppings

C. 甜度/冰度可定制化 / Customization options

D. 性价比 / Value for money

E. 门店分布 / Store accessibility

F. 服务态度 / Service quality

G. 其他 / Others

Q10. 您对“一点点”奶茶品牌的整体印象是？What is your overall impression of the 1點點 brand?