Part 1——基本信息 Basic Information
* 1.
您是否知道 K-Pop 小卡、棉花娃娃的 周边产品？ Do you know about K-Pop photo cards and cotton dolls?
* 2.
您是否知道二手交易平台“闲鱼”？ Do you know about the second-hand trading platform Xianyu?
* 6.
您个人每月可支配收入（用于消费的金额）约为
Your personal monthly disposable income (the amount available for spending) is approximately
Part 2——消费行为 Consumer Behavior
* 7.
您购买过以下哪些 K-Pop 周边产品？
Which of the following K-Pop merchandise have you purchased? [Multiple]
* 8.
您在未来一年内是否有购买 K-Pop 小卡或棉花娃娃的计划？
Do you have any plans to purchase K-Pop photo cards or cotton dolls within the next year?
* 9.
您平均每月购买多少张 K-Pop 小卡？
On average, how many K-Pop photo cards do you purchase per month?
* 10.
您每次购买（或计划购买）K-Pop 小卡通常花费多少人民币？
How much do you usually spend (or expect to spend) per purchase on K-Pop photo cards (RMB)?
* 11.
您平均每月购买多少只 K-Pop 棉花娃娃？
On average, how many K-Pop cotton dolls do you purchase per month?
* 12.
您每次购买（或计划购买）K-Pop 棉花娃娃通常花费多少人民币？
How much do you usually spend (or expect to spend) per purchase on K-Pop cotton dolls (RMB)?
Part 3——购买意愿 Purchase Intention 若您尚未购买 K-Pop 小卡/棉花娃娃产品，请根据您的预期或计划进行回答。
If you have not yet purchased K-Pop photo cards or cotton dolls, please answer according to your expected behavior or purchase plan.
* 13.
我愿意购买 K-Pop 小卡。 I am willing to purchase K-Pop photo cards.
* 15.
Part 4——影响购买决策的因素 Factors Affecting Purchase Decisions 若您尚未购买 K-Pop 小卡/周边产品，请根据您的预期或计划进行回答。
If you have not yet purchased K-Pop photo cards or related merchandise, please answer according to your expected behavior or purchase plan.
很不同意 不同意 一般 同意 很同意 在经济能力相同的情况下，我更倾向购买棉花娃娃而非小卡。Given similar financial capability, I am more likely to purchase cotton dolls than photo cards. 在经济能力相同的情况下，我更倾向购买棉花娃娃而非小卡。Given similar financial capability, I am more likely to purchase cotton dolls than photo cards.
相比于小卡，我购买 K-Pop 棉花娃娃更能满足我对偶像的情感需求。Compared to photo cards, purchasing K‑Pop cotton dolls better satisfies my emotional needs for idols. 相比于小卡，我购买 K-Pop 棉花娃娃更能满足我对偶像的情感需求。Compared to photo cards, purchasing K‑Pop cotton dolls better satisfies my emotional needs for idols.
即使小卡也稀缺，我仍更愿意购买棉花娃娃。Even if photo cards are scarce, I am still more willing to purchase cotton dolls. 即使小卡也稀缺，我仍更愿意购买棉花娃娃。Even if photo cards are scarce, I am still more willing to purchase cotton dolls.
我认为棉花娃娃相比小卡更具有实用性或观赏价值。I perceive cotton dolls as more practical or visually appealing than photo cards. 我认为棉花娃娃相比小卡更具有实用性或观赏价值。I perceive cotton dolls as more practical or visually appealing than photo cards.
我购买棉花娃娃能更好体现我的粉丝身份或文化认同。Purchasing cotton dolls better reflects my fandom identity or cultural alignment compared to photo cards. 我购买棉花娃娃能更好体现我的粉丝身份或文化认同。Purchasing cotton dolls better reflects my fandom identity or cultural alignment compared to photo cards.
由于购买渠道便利性，我更容易买到棉花娃娃而非小卡。Due to channel convenience, I find it easier to purchase cotton dolls than photo cards. 由于购买渠道便利性，我更容易买到棉花娃娃而非小卡。Due to channel convenience, I find it easier to purchase cotton dolls than photo cards.
在交易风险（如假货、质量不符）影响下，我更容易选择棉花娃娃而不是小卡。Under transaction risk (e.g., counterfeit or poor quality), I am more likely to choose cotton dolls over photo cards. 在交易风险（如假货、质量不符）影响下，我更容易选择棉花娃娃而不是小卡。Under transaction risk (e.g., counterfeit or poor quality), I am more likely to choose cotton dolls over photo cards.
* 16.
以下为同一款K-pop小卡的两张实物图，请你观察并判断图中的左右2张小卡哪张小卡为正版小卡。
Below are two physical pictures of the same K-pop photo cards. Please observe and determine which picture shows the genuine card. Then, in the next question, choose the main basis for your judgment.
* 17.
以下为同一款K-pop棉花娃娃的实物图，请你观察并判断图中的2只棉花娃娃哪一只为正版?
The following are the actual pictures of the same K-pop cotton dolls. Please observe and determine which of the two cotton dolls in the picture is the genuine one.
* 18.
您认为 K-Pop 小卡和棉花娃娃哪类产品更容易分辨真假？ Which K-Pop product do you think is easier to verify for authenticity?
Part 5——闲鱼平台交易情况 Transactions on the Xianyu Platform
* 19.
您是否在闲鱼交易过？ Have you ever conducted transactions on the Xianyu platform?
[Multiple]
* 20.
如果您曾交易，请问是否涉及 K-Pop 小卡或棉花娃娃？ If you have ever engaged in transactions, have they involved K-pop photo cards or cotton dolls?
* 21.
在闲鱼平台上交易 K-Pop 周边产品时，您是否曾遇到过假货或实物与描述不符的情况？
When trading K-Pop merchandise on the Xianyu platform, have you ever encountered counterfeit goods or items that did not match their description?
* 22.
您认为闲鱼目前对 K-Pop 周边产品的审核与监管是否到位？ Do you think the current review and supervision process of K-Pop-related products on Xianyu is adequate?
* 23.
如果交易中出现争议，您首先会倾向于采用哪种解决方式？
If there is a dispute in the transaction, which solutions would you prefer to adopt first?
* 24.
您希望闲鱼针对K-Pop周边交易，新增哪些功能或规则？[Multiple]
25.
您对于在闲鱼上购买小卡/棉花娃娃有没有什么其他意见？
Do you have any other comments regarding the purchase of small cards/cotton dolls on Xianyu?
Evaluation object score
