Haier Smart kitchen Appliance Brand perception Survey

1. What is your gender?

A. Male

B. Female

3. What is the type of your residential area?

A.Rural/Town

B.Ordinary city

C.Provincial capital

D.Megacity

4. How many smart kitchen appliances do you currently own in your household?

A. 0

B. 1-2

C. 3-4

D. 5 or more

5. How familiar are you with smart kitchen appliances (e.g., smart refrigerators, ovens, dishwashers)?

A. Not familiar at all

B. Somewhat familiar

C. Quite familiar

D. Very familiar

6. I believe Haier's (and its sub-brands') smart kitchen appliance designs are unique and easily distinguishable from other brands.

7. Do you think Haier's smart kitchen appliances have unique brand recognition in industrial design (e.g., iconic appearance, material texture)?

8. I believe Haier's smart kitchen appliances have a clear advantage in technological innovation (e.g., AI, connectivity features).

9. I believe the basic functions (e.g., cooling, heating performance) of Haier's smart kitchen appliances are reliable.

10. Do you think Haier's smart kitchen appliances can meet the needs of different usage scenarios (e.g., multiple cooking modes, flexible space adaptation)?

11. I believe their smart features are practical and easy to operate (e.g., APP control, auto-cooking, smart freshness preservation).

12. I believe purchasing Haier smart kitchen appliances comes with comprehensive after-sales service (e.g., warranty, in-home repair).

13. I believe their accompanying APP or online platform provides additional value (e.g., numerous recipes, online community, remote diagnostics).

14. I believe Haier's smart kitchen appliances reflect the user's high-quality lifestyle.

15. Considering the quality, smart features, and design, I believe their products offer good value for money.

16. I feel an emotional connection or sense of trust towards the Haier brand (and its sub-brands).

17. I follow their official social media (e.g., Facebook, Instagram, TikTok) or have joined their user community for interaction.

18. When purchasing high-end smart kitchen appliances, which factors do you value most?

A. Technological innovation and connectivity features

B. Design aesthetics

C. Brand reputation and country of origin

D. Product reliability and durability

E. After-sales service

F. Environmental friendliness and sustainability

G. Price

H. Integration with smart ecosystems

Haier Smart kitchen Appliance Brandperception Survey

Haier Smart kitchen Appliance Brandperception Survey

Haier Smart kitchen Appliance Brand
perception Survey

Haier Smart kitchen Appliance Brand
perception Survey