抖音大数据应用对用户行为影响

1. Your gender:

A. Male

B. Female

C. Other

2. Your age group:

A. 18-25 years old

B. 26-35 years old

C. 36-45 years old

D. Over 45 years old

3. How satisfied are you with the relevance of TikTok’s big data-based personalized recommended content (including products, live streams, product sharing, etc.)?

4. Have products, live streams, or recommended items from TikTok ever triggered your impulse purchase intention?

A. Never

B. Occasionally

C. Often

D. Always

5. Has personalized recommendation on TikTok changed your purchase frequency on the platform?

6. Does TikTok’s personalized recommended content influence your purchase decisions (e.g., choosing recommended products, entering recommended live stream rooms)?

7. Has TikTok’s big data ever recommended new content areas you previously ignored but later became interested in (e.g., niche products, new trends, emerging creators)?

A. Never

B. Occasionally

C. Often

D. Always

8. How long do you usually keep following such “new interests” (including trend-related products and topics)?

A. Within 1 week

B. 1-4 weeks

C. 1-3 months

D. More than 3 months

9. How often do you interact with trend-based content recommended by TikTok (e.g., liking, commenting, sharing, following)?

A. Never interact

B. Occasionally like/comment

C. Often like/share

D. Actively create or follow trends

10.

10. Do trend-based content recommended by TikTok encourage you to try related products or services?

A. Never

B. Occasionally

C. Often

D. Always

11.

11. How often do you click on targeted discount and promotion information pushed by TikTok (e.g., exclusive coupons, bundle discounts, limited-time deals)?

A. Never click

B. Occasionally click

C. Often click

D. Click every time

12.

12. Do TikTok’s targeted promotions (e.g., exclusive offers, personalized discounts) reduce your price sensitivity to related products or services?

A. Not at all

B. Slightly reduced

C. Obviously reduced

D. Greatly reduced

13.

13. How often do you participate in TikTok’s targeted promotion activities?

A. Never participate

B. Occasionally participate

C. Often participate

D. Participate every time

14.

14. Has your average spending per order on TikTok changed due to targeted promotions?

15.

15. How long do you use TikTok each day?

A. Less than 30 minutes

B. 30 minutes – 1 hour

C. 1–2 hours

D. More than 2 hours

16.

16. Do big data recommendations make you spend more time on TikTok?

A. No

B. Slightly longer

C. Obviously longer

D. Much longer

17.

17. Do you lose track of time while using TikTok because of recommended content?

A. No

B. Occasionally

C. Often

D. Every time

18.

18. When do you use TikTok the most in a day?

A. Morning

B. Noon

C. Evening

D. Late night

19.

19. If TikTok reduced recommendations, would you still use it as long?

A. Definitely not

B. Probably not

C. About the same

D. Even longer

21.

21. Do you think there is a big gap between recommended products and reality?

A. Very big

B. Somewhat big

C. Almost the same

D. Exactly the same

22.

22. Do you feel annoyed by too frequent recommendations?

A. No

B. Occasionally annoyed

C. Often annoyed

D. Very annoyed

23.

23. How do you rate the quality of TikTok’s recommended content?

A. Very poor

B. Average

C. Good

D. Excellent

24.

24. What do you do when recommended content is repeated?

A. Swipe away directly

B. Watch occasionally

C. Still click

D. Find it interesting

26.

27. What do you think is the biggest influence of TikTok’s big data recommendation on you?

27.

28. What changes would you like to see in TikTok’s big data recommendation system?