Questionnaire on Inbound Tourists’ Experience at Sites of Modern Chinese Revolutionary History

Dear Visitor,

Hello! We are conducting an academic study on the travel experiences of international visitors at Red tourism sites. Red Tourism refers to tourism centered on the historical and cultural heritage of modern Chinese revolutionary history and China’s development process. This questionnaire aims to understand your travel motivations, interests, and on-site experiences. Your feedback will help these sites improve their services for international visitors and create a more attractive and convenient Red Tourism experience.

This questionnaire is completed anonymously. All information collected will be used solely for academic research and will not be used for any commercial purposes. Thank you for taking the time to complete this survey. It should take approximately 10–15 minutes to finish. Thank you for participating!

Part I: Basic Information

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1. What is your nationality?
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2. What is your age?
14 years old or younger
15-24 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65 years old or older
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3.What is your occupation?
Student
Teacher
Official
Business Person
Doctor
Lawyer
Scientist、Engineer/Technician
Farmer
Banker
Housewife/Home-stay dad
Art/Media Professional
Freelancer
Retired
Other
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4. What is your highest level of education?
High school or below
Bachelor/Diploma
Master
Doctorate
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5. How many times have you visited China?
First time
2-3 times
4 times or more
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6. How would you rate your Chinese language proficiency?
None
A little, e.g., "Nihao"，"Xiexie"
Conversational
Fluent
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7.What is your annual household income?
Less than USD 25,000
USD 25,000-49,999
USD 50,000-74,999
USD 75,000-99,999
USD 100,000 or more
Not sure / Don’t know

Part II: Previous Red Tourism Experience

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8.Is this the first Red Tourism site（i.e., a site related to modern Chinese revolutionary history or showcasing China’s development） you have visited in China?
Yes
No
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9.Besides this site, which other "Red Tourism" sites have you visited? Please list one or two.
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10.Why did you visit those other sites?（Multiple answers possible）
Interested in that specific period of history
To learn about the specific events/figures related to this site
It is local landmark attractions or were located close to major landmarks
Curiosity about China’s official historical narrative
For academic research or study purposes
Included in the pre-booked itinerary
Invited to participate in a foreign affairs activity
Invited to participate in official study programs, professional training, and research activities
They were on the way or convenient to visit
For academic or work purposes
Recommended by friends/tour guide
Other

Part Ⅲ: Motivation and Experience of THIS Visit

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11.Who did you travel with on this red tourism visit?
Chinese friends
Partner or spouse
Family or friends
Members of a tour group（organized by a travel agency）
Members of a work/organization group（organized by your company or institution）
Traveled alone
Other
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12.How did you learn about this site?（Multiple answers possible）
App（e.g., TripAdvisor, Google Maps）
Social Media（e.g., Instagram,YouTube, Facebook）
Recommendation from friends or family
Travel guidebooks/books
Arranged by a travel agency
School/university course
Movies/Documentaries
Discovered it by chance while exploring the city
Other
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13.Why did you choose to visit this specific site?
Interest in modern Chinese history
To learn about the specific events/figures related to this site
Interested in that specific period of history
It is local landmark attractions or were located close to major landmarks
Curiosity about China’s official historical narrative
For academic research or study purposes
Invited to participate in a foreign affairs activity
Invited to participate in official study programs, professional training, and research activities
Included in the pre-booked itinerary
They were on the way or convenient to visit
For academic or work purposes
Recommended by friends/tour guide
Other
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14.During your tour here, what content were you most interested in?（Multiple answers possible）
Biographies of historical figures
The course of major historical events
Exhibited historical artifacts, e.g., documents, photos, objects
Domestic involvement in Chinese historical events
The architecture itself and its stories
The lives of ordinary people during that era
Multimedia displays, e.g., videos, interactive installations
Other
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15.Which services did you use during your visit?（Multiple answers allowed）
Multilingual printed guidebook
Electronic audio guide（foreign language）
Guided tour in a foreign language
Foreign language signage system at the site
Personal translator device or translation app/software
Did not use any foreign language services
Other
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16.What impressed you the most during this visit?（Multiple answers allowed）
Authenticity and historical significance of the heritage sites
Professionalism and entertainment value of the guided services
Interactive experiences within the site
Red tourism performance shows
Red-themed cultural and creative products
Integration of natural and cultural environment at the site
Site services, e.g., guides, signage
Digital displays or technology applications
Other
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17.What were the main difficulties or inconveniences you encountered during your visit?
Language barriers, inadequate or inaccurate information in either English or the native language
Content is hard to understand,lacking background introduction
Too crowded
Unclear signage or directions, making it easy to get lost
Exhibition content is too limited and explanations are dull/lacking interest
Difficult to make a reservation or book tickets
Inconvenient payment methods
No difficulties encountered
Other

Part IV: Consumption Behavior & Experience

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18.Approximately, what was your average spending per person within this site today?
USD 0 / No spending
USD 1-7
USD51-100
USD16-30
USD31-70
Above USD71
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19.In which of the following areas did you primarily spend money?（Multiple answers possible）
Tickets
Souvenirs / Creative products
Food & Beverages
Guide services, e.g., tour guide, audio guide
Transportation costs for round-trip travel to the site
Other
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20.Which payment method(s) did you primarily use?（Multiple answers possible）
Cash
International Credit Card - Visa/Mastercard etc.
Mobile Payment - Alipay/WeChat Pay
No spending
Other
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21.Did you purchase any souvenirs during your visit?
Yes
No
No, cause there is no souvenir shop nearby
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22.If not, what was the main reason?
Too expensive
Designs were not attractive or unique
None of the product categories appeal to me
Payment was inconvenient □No time to visit the souvenir shop
Other

Part V: Overall Post-visit Evaluation & Intentions

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23.Overall, how satisfied are you with your visit here?
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
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24.Regarding the tourism services at this attraction, please rate your satisfaction based on your experience (1 for very dissatisfied, 2 for dissatisfied,  3 for average, 4 for satisfied, 5 for very satisfied)
Tourism services
Tourism services
Guided services
Guided services
Site atmosphere
Site atmosphere
Red culture experience programs/activities
Red culture experience programs/activities
Application of technology at the site（digitalization）
Application of technology at the site（digitalization）
Food, shopping facilities, and services
Food, shopping facilities, and services
Basic infrastructure within the site, e.g., restrooms, parking, first aid, medical services
Basic infrastructure within the site, e.g., restrooms, parking, first aid, medical services
Multilingual guide services (e.g., visitor information, foreign language signage)
Multilingual guide services (e.g., visitor information, foreign language signage)
Volunteer service
Volunteer service
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25.Do you think this visit was helpful for you to understand China?
Very helpful
helpful
Neutral
Not Helpful
Not Very helpful
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26.How likely are you to recommend this site to your friends or family?
Very likely
Likely
Neutral
Unlikely
Not at all likely
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27.Based on this experience, would you consider visiting other "Red Tourism" sites in China in the future?
Yes, definitely
Maybe, if it’s famous or special
Probably not
Not sure
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28.Which of the following services do you think need improvement or should be provided when visiting red tourism sites?（Multiple choices allowed）
Simplified explanations of the site’s historical background（in foreign languages）
Multilingual guided service information
Transportation and accommodation arrangements
Tour routes suitable for international visitors
Food and daily life service information adapted for international visitors
Ticket prices and reservation methods
Foreign-language guides or volunteer explanations
Interactive experience programs
Digital applications
Other
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29.Do you have any specific suggestions for improving the experience for international visitors at [Name of this site]?（e.g., regarding exhibition content, services, food, souvenirs, etc.）
This is the end of the questionnaire. Thank you again for your valuable time!
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