BYD New Energy Vehicle Sales Survey

Q3. Your highest level of education:

High school / Technical secondary school or below

Associate degree

Bachelor's degree

Master's degree or above

Q4. Your occupation type:

Q5. Your annual household pre-tax income (including salary, bonuses, investment returns, and all other sources):

Q6. The city tier where you normally reside:

First-tier city (Beijing, Shanghai, Guangzhou, Shenzhen)

New first-tier city (Hangzhou, Chengdu, Wuhan, Nanjing, etc.)

Second-tier city

Third-tier city or below

Overseas

Q7. How long have you been working?

Q8.On average, how many hours do you work per day?

Q9.How many children do you have?

Q10. Do you currently own a private car?

Yes, one car only

Yes, two or more cars

No, my household does not own a car yet

Q11. Among the vehicle(s) you own, is there a new energy vehicle (including pure electric / plug-in hybrid)?

Yes, I already own a new energy vehicle

No, all are internal combustion engine vehicles

Not applicable, currently no car

Q12. What is your current car purchasing status?

A. I have purchased a BYD new energy vehicle (including pure electric / plug-in hybrid)

B. I haven't purchased yet, but plan to buy a car within a year, and BYD is within my consideration

Q13. [Owners only] Which powertrain type did you purchase?

Pure Electric (EV)

Plug-in Hybrid (DM-i / DM-p)

Other

Q14. [Owners only] When did you take delivery of your vehicle?

Q15. [Owners only] Which series does your purchased model belong to?

Q16. What is your car purchase budget (or final transaction price) roughly within?

Q17. Before purchasing, through which online channels did you mainly learn about BYD models? (Select all that apply)[Multiple]

BYD official website / BYD Auto APP / Mini-program

Vertical auto platforms (Dongchedi, Autohome, Yiche, etc.)

Short video platforms (Douyin, Kuaishou, Bilibili, etc.)

Social media platforms (Xiaohongshu, Weibo, WeChat Video Channel, etc.)

Search engines / News and information

Live-streaming e-commerce / Key opinion leader recommendations

Learned directly from offline dealership / mall showroom

Recommendations from family and friends

Other

Q18. Have you ever used the BYD official APP or mini-program to "book a test drive" or "request an online quote"?

Yes, and the experience was smooth

Yes, but I encountered lag or slow response

No, I have not used it

Q19. How did you first make contact with a BYD sales consultant?

Visited an offline dealership / mall showroom on my own initiative

Sales proactively contacted me after I left my information on the official website / APP / mini-program

Received a phone call or SMS invitation from the dealership

Left my information at an auto show / pop-up event

Friend recommended and introduced the sales consultant

Other

Q20. Have you received an unsolicited phone call or WeChat contact from a BYD dealership? If so, how was the experience?

I have not received any unsolicited contact

I received contact, the script was professional and the attitude was friendly

I received contact, the experience was average

I received contact, the script was rigid or it was an excessive disturbance

Q21. How would you rate the overall convenience of BYD's online car viewing, information-leaving, and consultation process? (1 = Very inconvenient, 5 = Very convenient)

Very inconvenient

Very convenient

Q22. What type of store did you visit?

Brand direct-operated store / 4S dealership

Mall-based urban showroom

Auto show / pop-up event booth

Other

Q23. How satisfied were you with your first impression upon entering the store — the showroom environment, lighting, and vehicle placement? (1 = Very dissatisfied, 5 = Very satisfied)

Very dissatisfied

Very satisfied

Q24. In what state were the display cars typically in the showroom?

All vehicles were powered on, and free interaction with the infotainment system and space was allowed

Most vehicles could be powered on for experience, a few were locked

Only static exterior viewing was allowed, entry into vehicles was not possible

Don't remember / Didn't notice

Q25. After you entered the store, did a staff member proactively greet you and ask about your needs within one minute?

Yes, greeted immediately

Yes, but I had to wait a little while

No, no one took the initiative to receive me; I had to find someone myself

Staff were busy when I entered, which is understandable

Q26. While waiting or looking at cars, did the showroom proactively offer beverages or guide you to a rest area?

Yes, proactively offered and there was a rich variety

Yes, proactively offered basic beverages

Yes, but I had to ask for it myself

No, did not provide any

Did not pay attention to this

Q27. Considering the overall store environment, atmosphere, and timeliness of reception, how would you rate your overall comfort level for this first impression? (1-5 points)

Very uncomfortable

Very comfortable

Q28. How would you rate the sales consultant's grooming, attire, and the attitude shown in their initial greeting? (1-5 points)

Very dissatisfied

Very satisfied

Q29. Did the sales consultant ask you in detail about your driving scenarios, family members, range requirements, etc., to understand your true needs? (1 = Did not ask at all, 5 = Asked very thoroughly)

Not asked at all

Very detailed

Q30. How would you rate the sales consultant's professionalism regarding technical knowledge of the vehicle's three-electric system (battery, motor, electronic control), range, and intelligent driving assistance? (1-5 points)

Very dissatisfied

Very satisfied

Q31. When you mentioned competitor models, was the sales consultant's response objective and fair, rather than purely belittling rivals?

Completely derogatory

Very objective

Q32. During the communication, did you feel any pressure from "forcefully recommending a higher trim" or "bundled purchases of accessories or insurance"? (1 = No pressure at all, 5 = Extreme pressure)

Not stressed at all

Very stressed

Q33. How patient and clear was the sales consultant in answering your various questions (e.g., battery degradation, charging convenience)? (1-5 points)

Very impatient

Very patient

Q34. After you left the store, did the sales consultant's follow-up method and frequency feel appropriate to you?

Very appropriate, information was effective and frequency was suitable

Slightly too much follow-up, but still acceptable

Excessive follow-up, causing annoyance

Almost no follow-up

I placed an order on the spot and did not experience post-visit follow-up

Q35. Did you arrange for a test drive/ride during this car purchasing process?

Yes

Q36. Was the vehicle you actually test-driven the exact configuration version you intended to purchase, or a very close powertrain version?

Exactly the same

Different configuration, but the same powertrain type

Only a low-spec or non-representative model was provided

Q37. Was the first purchase quotation provided by the sales consultant clear and transparent, with all fees listed completely?

Very vague

Very clear

Q38. Did the sales consultant proactively inform you of all the benefits you were eligible for, such as trade-in subsidies, charging subsidies, local consumption vouchers, etc.?

Yes, informed

No, not informed

Q39. How satisfied are you with the introduction and charging method for value-added services such as insurance, license plate registration, and extended warranty? (1-5 points)

Very dissatisfied

Very satisfied

Q40. Was the actual delivery date of your vehicle consistent with the timeline promised by the sales consultant?

Q41. How satisfied were you with the cleanliness of the vehicle's exterior and interior, and the state of charge / fuel level upon delivery? (1-5 points)

Very dissatisfied

Very satisfied

Q42. During the delivery process, how satisfied were you with the thoroughness of the staff's explanation on vehicle functions, maintenance, APP binding, roadside assistance contact, and other matters?

Very dissatisfied

Very satisfied

Q43. Did the dealership prepare a ceremonial delivery experience for you (e.g., flowers, balloons, dedicated photo-taking, etc.)? How would you rate this experience? (1-5 points)

Very dissatisfied

Very satisfied

Q44. After taking delivery, did the dealership immediately create a dedicated after-sales service group for you, or clearly inform you of the after-sales contact person? (1 = Not at all, 5 = Proactively created a group and explained in detail)

Not told at all

Very detailed

Q45. Within a period after taking delivery, did you receive any follow-up care from the sales consultant or dealership (e.g., usage inquiries, event invitations)?

Yes, received considerate follow-ups multiple times

Yes, but it was only a routine/procedural follow-up

No, never received any

I just took delivery recently and haven't reached the follow-up period yet

Q46. How likely are you to recommend BYD's car purchasing experience to family and friends?

Will definitely not

Will definitely

Q47. Please rate your overall experience with the BYD car purchase process and after-sales service.

Overall rating