Consumer Survey on Fujian Oolong Tea in Malaysia

Thank you for taking the time to complete this survey.

This questionnaire aims to understand consumers’ tea consumption habits and perceptions related to Fujian Oolong Tea in Malaysia.


Before participating, please ensure that you meet the following criteria:

• Aged 18 years or above

• Currently living in Malaysia

• Have experience drinking tea


This survey is conducted for academic research purposes only. All responses are anonymous and confidential, and the data collected will be used solely for academic analysis.


If you have any questions regarding this survey, please feel free to contact me at: ukiy153@gmail.com


Thank you sincerely for your valuable time and support.
*
Q1. What is your gender?
Male
Female
*
Q2. What is your age?
18–25
26–35
36–45
46–55
Above 55
*
Q3.What is your average monthly personal income? (MYR)
Below RM 2,000
RM 2,000–3,999
RM 4,000–5,999
RM 6,000–7,999
RM 8,000 and above
*
Q4. How often do you drink tea?
Almost every day
3–5 times per week
1–2 times per week
Occasionally
Rarely
*
Q5. What types of tea do you usually drink?【多选题】
Green tea
Black tea
Oolong tea
Dark tea
White tea
Herbal or floral tea
Not sure
*
Q6. What are your main reasons for drinking tea?【最多选择2项】
Health benefits
Part of daily routine
Enjoy the taste and aroma
To stay refreshed or alert
For social occasions or gatherings
Others:
*
Q7. Which factors influence your tea purchasing decision most?【最多选择3项】
Taste and aroma
Price
Brand awareness
Place of origin
Health benefits
Packaging design
Ease of preparation / consumption
*
Q8. In general, which price level do you find acceptable for tea products?(including different forms such as loose-leaf tea, tea bags, and ready-to-drink tea products)
Affordable (suitable for everyday consumption)
Mid-range (good quality for regular purchase)
Mid-to-premium (higher quality or suitable for gifting)
Premium / high-end (specialty or luxury products)
*
Q9. Where do you usually purchase tea?【多选题】
Supermarkets or shopping malls
Specialty tea shops
E-commerce platforms
Social media or livestream sales
Friends or overseas purchase
Others:
*
Q10. Have you heard of Fujian Oolong Tea （such as Anxi Tieguanyin, Dahongpao) before?
Yes, and I have tried it
Yes, but I have never tried it
No, I have not heard of it
*
Q11. Which types of Fujian Oolong Tea have you heard of?【多选题】
Anxi Tieguanyin
Wuyi Rock Tea (e.g. Dahongpao, Shuixian, Rougui)
Yongchun Foshou
Others:
Not sure
*
Q12. What impressions do you associate with Fujian Oolong Tea?【最多选择2项】
Traditional and cultural
Healthy and natural
High-quality and premium
Distinctive flavor and aroma
Not familiar with it
*
Q13. How likely are you to purchase Fujian Oolong Tea in the future?
Very likely
Somewhat likely
Not sure
Unlikely
Very unlikely
*
Q14. What would make you more willing to buy Fujian Oolong Tea?【最多选择2项】
Clear and trustworthy product information(e.g. origin, ingredients, brewing method)
More affordable pricing
Stronger brand awareness(e.g. advertising, social media, recommendations)
Easier availability in local stores
Product formats suitable for local consumption habits
*
Q15: Which forms of oolong tea products do you prefer?【最多选择2项】
Loose-leaf oolong tea (traditional brewing)
Small-pack oolong tea (single-serve or vacuum-packed)
Tea bags (including pyramid tea bags)
Ready-to-drink bottled oolong tea
Oolong tea used in milk tea or blended beverages
*
Q16. Do you have any comments or suggestions regarding Fujian Oolong Tea in the Malaysian market?
问卷星提供技术支持
举报