2025 Exhibitor satisfaction survey questionnaire
2025旅博会参展商满意度调查（英文）

Dear respondents:

     We sincerely appreciate your valuable time spent completing this survey. This questionnaire aims to assess exhibitors' satisfaction with the Guangdong International Tourism Industry Expo, providing actionable insights for its future development. Please share your feedback based on your actual experiences and genuine impressions. Should you have any questions, feel free to contact us at any time. Your valuable input is greatly appreciated.

Organizing Committee of 2025 Guangdong International Tourism Industry Expo
I.Basic issues(China (Guangdong) International Tourism Industry Expo, hereinafter, the Expo)
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1.Which exhibition hall is your booth located in?
International Cultural Tourism Hall
Cultural Tourism Integration Hall
Cultural Tourism Consumption Experience Hall
*
2.What kind of business nature does your company belong to?
Tourism authorities (departments/bureaus)
Universities/research institutes, and others
Travel agencies (Offline stores/OTA)
Hotels
Scenic spots
Theme Parks
Tourism finance
Tourism transportation
New tourism formats (Yachts/RVs, etc.)
Tourism Associations/Chambers of Commerce/other social organizations
Smart cultural and tourism enterprises
Intangible cultural heritage/Time-honored brands
Cultural and creative industries
Other cultural enterprises
Technology/R＆D design
Manufacturing/Wholesale/Import/Export/Retail
Media/magazines
Others:
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3.How many times has your organization/company participated in the Expo? 
1sttime
2ndtime
3rdtime or more
Every time
*
4.How did your company learn about the Expo?
Invited by the Organizing Committee
Invited by agents
Official account/website of the Expo
Other Online Sources
Introduction from Peers
Invited by Exhibiting Companies
Official WeChat account of Guangdong Provincial Department of Culture and Tourism and other official new medias
Others:
*
5.What are the purposes of your organization/company in the Expo?【多选题】
Promotion and showcase
Introduce new projects/products
Obtain the latest industry information
Attract new clients
Meet existing clients
Make commercial deals
Attend meetings and events
Others:
*
6.What types of buyers is your company/organization interested in?【多选题】
Tourism authorities (departments/bureaus)
Travel agencies (Offline stores/OTA)
Hotels
Scenic spots
Theme Parks
Tourism finance
Tourism transportation
Tourism equipment
Smart cultural and tourism enterprises
New tourism formats (Yachts/RVs, etc.)
Tourism Associations/Chambers of Commerce/other social organizations
Intangible cultural heritage＆Time-honored brands
Cultural and creative industries
Other cultural enterprises
Business/Study Tours/Featured Theme Tourism Company
Personalized Travel Customization Service Provider
Famous Enterprise Groups and Multinational Enterprises
Others:
II.Expectation and Satisfaction Survey of Exhibitors on the Service at the Expo
*
7. What are your expectations for the overall exhibition halls, services, and contents of the Expo?
Very low
Low
Average
High
Very high
*

8. Please evaluate the importance of various contents of the Expo. (1 point represents the lowest, 5 points represents the highest)

LeastLessAverageMoreMost
The organizer has a good reputation and is trustworthy.
The organizer has a good reputation and is trustworthy.
There were no errors in the service process.
There were no errors in the service process.
The promised services can be completed in a timely manner.
The promised services can be completed in a timely manner.
The staff and volunteers have high professional skills.
The staff and volunteers have high professional skills.
The staff and volunteers have a good service attitude.
The staff and volunteers have a good service attitude.
The security service of the exhibition is good.
The security service of the exhibition is good.
Accurate time of various services is notified in advance.
Accurate time of various services is notified in advance.
The information consultation hotline is open and accessible.
The information consultation hotline is open and accessible.
Timely and proactively communicate with exhibitors about exhibition matters.
Timely and proactively communicate with exhibitors about exhibition matters.
Timely resolution of exhibitors' needs and difficulties.
Timely resolution of exhibitors' needs and difficulties.
LeastLessAverageMoreMost
Consider the opinions of exhibitors and prioritize their interests.
Consider the opinions of exhibitors and prioritize their interests.
Services are more humanized.
Services are more humanized.
Modern supporting facilities and equipment in the exhibition hall.
Modern supporting facilities and equipment in the exhibition hall.
The environment of exhibition and the appearance of the service staff are clean and tidy.
The environment of exhibition and the appearance of the service staff are clean and tidy.
The distribution of exhibition areas and the construction of booths are scientifically reasonable.
The distribution of exhibition areas and the construction of booths are scientifically reasonable.
The exhibition can reflect the trends of the tourism industry.
The exhibition can reflect the trends of the tourism industry.
The exhibition activities are highly professional.
The exhibition activities are highly professional.
The negotiation atmosphere onsite is good, leading to good sales performance.
The negotiation atmosphere onsite is good, leading to good sales performance.
Effective business visits and negotiations (buyer representatives visiting exhibitors).
Effective business visits and negotiations (buyer representatives visiting exhibitors).
Effective matching sessions of the buyer-seller (exhibitors choose target buyers to negotiate).
Effective matching sessions of the buyer-seller (exhibitors choose target buyers to negotiate).
*

9.Please evaluate the satisfaction of various contents of the Expo. (1 point represents the lowest, 5 points represents the highest)

LeastLessAverageMoreMost
The organizer has a good reputation and is trustworthy.
The organizer has a good reputation and is trustworthy.
There were no errors in the service process.
There were no errors in the service process.
The promised services can be completed in a timely manner.
The promised services can be completed in a timely manner.
The staff and volunteers have high professional skills.
The staff and volunteers have high professional skills.
The staff and volunteers have a good service attitude.
The staff and volunteers have a good service attitude.
The security service of the exhibition is good.
The security service of the exhibition is good.
Accurate time of various services is notified in advance.
Accurate time of various services is notified in advance.
The information consultation hotline is open and accessible.
The information consultation hotline is open and accessible.
Timely and proactively communicate with exhibitors about exhibition matters.
Timely and proactively communicate with exhibitors about exhibition matters.
Timely resolution of exhibitors' needs and difficulties.
Timely resolution of exhibitors' needs and difficulties.
LeastLessAverageMoreMost
Consider the opinions of exhibitors and prioritize their interests.
Consider the opinions of exhibitors and prioritize their interests.
Services are more humanized.
Services are more humanized.
Modern supporting facilities and equipment in the exhibition hall.
Modern supporting facilities and equipment in the exhibition hall.
The environment of exhibition and the appearance of the service staff are clean and tidy.
The environment of exhibition and the appearance of the service staff are clean and tidy.
The distribution of exhibition areas and the construction of booths are scientifically reasonable.
The distribution of exhibition areas and the construction of booths are scientifically reasonable.
The exhibition can reflect the trends of the tourism industry.
The exhibition can reflect the trends of the tourism industry.
The exhibition activities are highly professional.
The exhibition activities are highly professional.
The negotiation atmosphere onsite is good, leading to good sales performance.
The negotiation atmosphere onsite is good, leading to good sales performance.
Effective business visits and negotiations (buyer representatives visiting exhibitors).
Effective business visits and negotiations (buyer representatives visiting exhibitors).
Effective matching sessions of the buyer-seller (exhibitors choose target buyers to negotiate).
Effective matching sessions of the buyer-seller (exhibitors choose target buyers to negotiate).
*
10.What is your company/organization's overall evaluation of the Expo? 
Very dissatisfied
Dissatisfied
Average
Satisfied
Very satisfied
*
11. Is your company/organization willing to participate in the next Expo? 
Attend and expand scale
Attend and maintain current scale
Attend but reduce scale
Still considering
Not attending
*
12. What other suggestions or expectations does your organization/company have for the next Guangdong Tourism Expo?

      Thank you for your support and cooperation! With your valuable feedback, the Expo will surely continue to improve and thrive. We look forward to gathering with you again to jointly write a new chapter in tourism cooperation and development!

Organizing Committee of China (Guangdong) International Tourism Industry Expo 2025

September 2025

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