完美日记

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1.
1. What is your grade?
A. Freshman
B. Sophomore
C. Junior
D. Senior
E. Postgraduate
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2.
2. What is your monthly disposable living expense range?
A. 1500 yuan and below
B. 1501–2500 yuan
C. 2501–3500 yuan
D. 3501–5000 yuan
E. Above 5000 yuan
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3.
3. Have you ever purchased Perfect Diary cosmetics?
A. Yes (please continue)
B. No (end of survey, thank you for your participation)
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4.
II. Brand Image
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5.
4. What is your overall impression of Perfect Diary?
A. Very good
B. Good
C. Average
D. Poor
E. Very poor
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6.
5. Which label best fits Perfect Diary in your opinion?
A. Cost-effective domestic brand
B. Young and trendy
C. High appearance value
D. Recommended by celebrities/influencers
E. Student-friendly
F. Reliable quality
G. Others
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7.
6. Through which channels did you learn about Perfect Diary?
A. Short-video platforms (Douyin/Kuaishou)
B. Social platforms (Xiaohongshu/Weibo)
C. E-commerce platforms (Taobao/JD.com)
D. Offline stores
E. Recommended by classmates/friends
F. Celebrity/influencer livestreams
G. Others
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8.
7. How is Perfect Diary’s brand awareness among students?
A. Extremely high
B. Relatively high
C. Average
D. Relatively low
E. Extremely low
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9.
III. Product-Related Dimensions
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10.
(1) Subjective Dimension: Makeup Application Experience
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11.
8. How satisfied are you with the fit of Perfect Diary products?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
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12.
9. How satisfied are you with the long-lasting effect of Perfect Diary products?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
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13.
10. How satisfied are you with the comfort of Perfect Diary products (non-clogging, non-irritating)?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
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14.
11. Which type of Perfect Diary products do you use most often?
A. Foundation/BB cushion
B. Lipstick/lip gloss
C. Eyeshadow palette
D. Loose powder/setting products
E. Blush/contour
F. Eyeliner/mascara
G. Others
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15.
(2) Objective Dimensions: Appearance Design & Cost Performance
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16.
12. How satisfied are you with the appearance design of Perfect Diary products?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
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17.
13. How would you rate the cost-effectiveness of Perfect Diary products?
A. Extremely high
B. Relatively high
C. Average
D. Relatively low
E. Extremely low
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18.
14. Do you think Perfect Diary’s pricing is suitable for students’ consumption ability?
A. Completely suitable
B. Basically suitable
C. Average
D. Not very suitable
E. Not suitable at all
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19.
(3) User Experience: Purchase Convenience
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20.
15. How convenient are Perfect Diary’s purchasing channels?
A. Very convenient
B. Convenient
C. Average
D. Inconvenient
E. Very inconvenient
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21.
16. Which channel do you most often use to buy Perfect Diary products?
A. Taobao/Tmall official store
B. JD.com self-operated
C. Douyin/Kuaishou livestreams
D. Xiaohongshu Store
E. Offline counters/stores
F. Purchasing agents/second-hand platforms
G. Others
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22.
17. How satisfied are you with Perfect Diary’s delivery speed?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
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23.
IV. User Feedback Collection
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24.
18. How satisfied are you with Perfect Diary products overall?
A. Very satisfied
B. Satisfied
C. Average
D. Dissatisfied
E. Very dissatisfied
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25.
19. Would you recommend Perfect Diary products to classmates or friends?
A. Definitely yes
B. Probably yes
C. Not sure
D. Probably no
E. Definitely no
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26.
20. Would you repurchase Perfect Diary products?
A. Definitely yes
B. Probably yes
C. Not sure
D. Probably no
E. Definitely no
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27.
21. What do you think Perfect Diary most needs to improve?
A. Long-lasting makeup effect
B. Product ingredients/safety
C. Product price
D. Appearance design
E. Purchase channels
F. After-sales service
G. Others
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28.
V. Preliminary Product Optimization Directions
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29.
22. In which aspects do you hope Perfect Diary will optimize?
A. Improve long-lasting effect
B. Optimize ingredients for sensitive skin
C. Launch more student-friendly priced products
D. Upgrade appearance design
E. Expand offline purchasing channels
F. Improve after-sales service quality
G. Launch more co-branded/limited editions
H. Others
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30.
23. Would you like to try new Perfect Diary products?
A. Very willing
B. Willing
C. Average
D. Unwilling
E. Very unwilling
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31.
24. What are your future expectations for Perfect Diary?
A. Maintain high cost-effectiveness
B. Improve product quality
C. Build a more distinctive brand image
D. Launch more student-suitable products
E. Others
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