Travel Destination Choices among Foreign Residents Living in China

You are invited to participate in an academic research study about how foreign residents living in mainland China choose destinations for island and coastal leisure holidays.


There are no right or wrong answers. We are interested in your personal knowledge, preferences, and travel choices.


Please answer based on what you knew and thought before starting this survey. Please do not search online while completing the questionnaire.


The survey takes approximately 7–9 minutes to complete. Your responses are anonymous and will be used for academic research purposes only.


By continuing, you confirm that you are at least 18 years old and voluntarily agree to participate
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1.

Are you 18 years old or older and do you voluntarily agree to participate in this study?

Yes
No
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2.

Are you a foreign national currently living in mainland China?

Yes
No
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3.

How long have you lived in mainland China in total?

Less than 6 months
6–11 months
1–3 years
4–6 years
7–10 years
More than 10 years
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4.

In which city do you currently live?

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5.

Imagine that you are planning an island or coastal leisure holiday while living in China. Which destinations would you realistically consider?


Please list up to five destinations that first come to mind.


You may choose destinations both within China and abroad. Please focus on island or coastal leisure destinations rather than general sightseeing or inland destinations.


Please do not search online.

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6.

If you had to choose ONE of the destinations you listed above for your next island or coastal leisure holiday, which would you currently be most likely to choose?

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7.

Before taking this survey, had you heard of Hainan as a leisure tourism destination?

Yes
No
Not sure
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8.

Before taking this survey, would you realistically have considered Hainan for an island or coastal leisure holiday?

Yes
No
Not sure
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9.

Before taking this survey, how likely would you have been to seriously consider Hainan for an island or coastal leisure holiday?

Extremely unlikely(1)
Extremely likely(7)
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10.

Before taking this survey, how familiar were you with Hainan as a tourism destination?

Not at all familiar(1)
Extremely familiar(7)
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11.
Before taking this survey, please indicate how much you agreed with the following statements.
Strongly disagree23456Strongly agree
A. I knew quite a lot about Hainan as a tourism destination.
A. I knew quite a lot about Hainan as a tourism destination.
B. I felt knowledgeable about the tourism experiences available in Hainan.
B. I felt knowledgeable about the tourism experiences available in Hainan.
C. Compared with most foreign residents living in China, I knew quite a lot about tourism in Hainan.
C. Compared with most foreign residents living in China, I knew quite a lot about tourism in Hainan.
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12.

 Before taking this survey, which places within Hainan came to mind when you thought about tourism there? If none, please write “None”.

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13.

Before taking this survey, what tourism experiences, activities, or types of holiday did you associate with Hainan? If none, please write “None”.

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14.

 Before taking this survey, were you aware that Hainan offered each of the following tourism experiences?

YesNoNot sure
Beach/resort holidays
Beach/resort holidays
Luxury hotels and resorts
Luxury hotels and resorts
Surfing and water sports
Surfing and water sports
Diving and marine recreation
Diving and marine recreation
Rainforest and nature tourism
Rainforest and nature tourism
Hiking and outdoor recreation
Hiking and outdoor recreation
Wellness and spa experiences
Wellness and spa experiences
Cultural and heritage experiences
Cultural and heritage experiences
Local gastronomy and food experiences
Local gastronomy and food experiences
Nightlife and entertainment
Nightlife and entertainment
Duty-free shopping
Duty-free shopping
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15.

When choosing an island or coastal leisure destination, how important are the following experiences to you personally?

Not important at all23456Extremely important
Beach/resort holidays
Beach/resort holidays
Luxury hotels and resorts
Luxury hotels and resorts
Surfing and water sports
Surfing and water sports
Diving and marine recreation
Diving and marine recreation
Rainforest and nature experiences
Rainforest and nature experiences
Hiking and outdoor recreation
Hiking and outdoor recreation
Wellness and spa experiences
Wellness and spa experiences
Cultural and heritage experiences
Cultural and heritage experiences
Local gastronomy and food experiences
Local gastronomy and food experiences
Nightlife and entertainment
Nightlife and entertainment
Shopping
Shopping
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16.

Based on what you knew about Hainan before taking this survey, please indicate how much you agree with the following statements.

Strongly disagree23456Strongly agree
A. Hainan seemed to offer the types of tourism experiences I look for in a holiday destination.
A. Hainan seemed to offer the types of tourism experiences I look for in a holiday destination.
B. Hainan seemed compatible with my preferred style of island or coastal holiday.
B. Hainan seemed compatible with my preferred style of island or coastal holiday.
C. Hainan seemed like a suitable destination for the type of holiday I personally prefer.
C. Hainan seemed like a suitable destination for the type of holiday I personally prefer.
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18.

Have you ever visited Hainan?

Never
Once
2–3 times
4 or more times
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19.

If you have visited Hainan, overall, how would you describe your most recent visit?

Very negative(1)
Very positive(7)
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20.

Before taking this survey, where had you received information about Hainan?

Select all that apply.

【多选题】
Chinese social media
International social media
Chinese travel websites or apps
International travel websites or apps
Chinese friends or acquaintances
Foreign friends or acquaintances in China
Partner or family
Colleagues
Official tourism information
Previous visit to Hainan
Other
I had received very little or no information about Hainan
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21.

Do you personally know anyone who currently lives in Hainan?

Yes
No
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22.

What is your nationality?

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23.

What is your age?

18~24
25~34
35~44
45~54
55~65
65 or older
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24.

What is your gender?

Female
Male
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25.

What is the highest level of education you have completed?

High school or below
Bachelor’s degree
Master’s degree
Doctoral degree
Other
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26.

What is your current primary occupation or status in China?

Student
Employed / Self-employed
Not currently working (including homemakers, accompanying family members, and those seeking employment)
Retired
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27.

How would you describe your Chinese-language ability?

None
Basic
Intermediate
Advanced
Fluent or near-native
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28.

Approximately how many leisure trips do you normally take per year?

0
1
2-3
4-5
6 or more
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29.

Do you currently live in Hainan Province?

Yes
No
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