The Opener
（注：问卷截止日期为2026年10月15日）
Which of these best describes your relationship with tennis today?
Playing the Game
Fitness and health
Social / spending time with friends or family
Competition (Starter to Intermediate standard)
Competition (Advanced to Elite standard)
Mental wellbeing / stress relief
I love the sport
It’s accessible where I live
Other (please specify)
The feeling of community
Quality time with family or friends
The opportunity to make new friends
The pure feeling of hitting the ball
The competition and challenge of improving alongside players of a similar level
Being outdoors and active
The mental escape – it clears my head
It has a positive impact on my physical wellbeing
Cost of courts, coaching, equipment or club membership
No courts, facilities or suitable places to play nearby
Nowhere safe to play
Can’t find other players of my level to play with
I don’t know my level or how to find suitable sessions/opponents
Lack of affordable coaching or beginner-friendly opportunities
Not enough time / other commitments
Lack of motivation or tennis is not a priority for me right now
Physical limitation, health/mental health condition, disability or injury concerns
I am worried about not being good enough
My friends or family do not play or support me to play
Pregnancy / recently had a baby
No suitable kit / sportswear
Nothing (I play as much as I want)
Do you play any of the following racket sports? Select all that apply.
Squash
Badminton
Padel
Pickleball
Table Tennis
I don’t play any racket sports other than tennis
Lapsed and Curious
What would most likely get you to start (or return to) playing tennis? Select two.
Affordable pay-and-play courts near me
More affordable equipment
A friend or family member to play with
Beginner-friendly sessions or social events
Better awareness of where and how to play locally
Shorter or more casual formats of the game
Nothing – tennis isn’t for me
Watching and Following Tennis
How often do you watch professional tennis?
Every week during the season
Most weeks
Only the major events (Grand Slams, Olympics, Davis Cup / BJK Cup)
Occasionally
Rarely or never
Where do you most often watch or follow tennis? Select up to three.
Live TV broadcast
Streaming services (paid)
Free online streams or highlights
Social media (Instagram, TikTok, X, YouTube)
Live at events
News websites or apps
Podcasts or radio
I follow through friends / word of mouth
Which events do you follow the most closely? Select all that apply.
ATP Tour events
WTA Tour events
Davis Cup
Billie Jean King Cup
Olympics / Paralympics
World Tennis / ITF events
Laver Cup / exhibition events
United Cup
What makes you care about a particular tennis player? Select up to two.
They’re from my country
Their playing style
Their personality or story
Rivalries and matchups
Their social media presence
Their achievements / ranking
What do you most enjoy about watching tennis? Select all that apply.
The drama and unpredictability
Individual rivalries and storylines
The skill and athleticism
The atmosphere at live events
National pride (e.g. Davis Cup, BJK Cup, Olympics)
It’s something I share with friends or family
Have you ever attended a live professional tennis event?
Yes
No, but I'd like to
No, and I'm not interested
How many times have you attended a live professional tennis event?
1 event
2-5 events
6-10 events
11+ events
The Professional Game
What inspires you the most about professional tennis? Select all that apply.
The dedication, discipline and hard work of players
The level of skill, athleticism and performance
Stories of resilience and overcoming challenges
Seeing players represent their country on the world stage
The competitiveness and drama of big matches
The idea that tennis is a sport anyone can progress in
The personalities and journeys of individual players
The values of the sport (respect, fairness, sportsmanship)
If you could change one thing about professional tennis, what would it be?
Make matches shorter or introduce more flexible formats
Improve accessibility and affordability of watching tennis
Create more opportunities for new players and countries to succeed
Improve scheduling and the overall calendar structure
Increase player wellbeing and reduce physical demands
Make tennis more engaging through digital and social media
Improve fan experience at events and online
Increase investment and visibility across all levels of the sport
Nothing – I’m happy with professional tennis as it is
Which formats of tennis do you most enjoy? Rank them from 1 (Most Favourite) to 7 (Least Favourite).
Best-of-five-set matches
Best-of-three-set matches
Tiebreak-only (first to 7 or 10) / Fast4 / short formats
Doubles
Mixed doubles
Team events (Davis Cup, BJK Cup, United Cup)
Singles
The Emotional Connection
How does tennis make you feel?
The Future of Tennis
Which of the following would increase the number of people playing tennis globally? Select up to two.
Greater access to courts and places to play
More affordable coaching, equipment and participation costs
More beginner-friendly and social formats of tennis
More opportunities to find players of a similar level
Which of the following would increase the number of people following professional tennis globally? Select up to two.
Better use of digital and social media by tennis organisations and events
More events hosted in non-traditional markets
More engaging formats and shorter matches
Greater visibility and storytelling around players
Easier and more affordable access to watch live and broadcast tennis
Which of the following should be the highest priority for a global tennis governing body? Select up to two.
Growing participation and access worldwide
Protecting the integrity and rules of the game
Supporting players from development to professional level
Running the best international team competitions
Being the voice of fans and the wider tennis community
About You
What country do you live in?
What is your date of birth?
What is your gender?
Male
Female
Non-binary
Prefer not to say
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