中国陕西省房屋装修服务市场竞争力提升的营销策略（预测试）

MARKETING STRATEGIES FOR IMPROVING THE COMPETITIVENESS OF HOME RENOVATION SERVICES IN SHAANXI PROVINCE, CHINA

尊敬的受访者：
我们诚挚邀请您参与本项关于提升陕西省家装服务商竞争力的营销策略研究。本次调查旨在深入了解消费者和行业利益相关者对家装服务的认知、偏好和体验，包括服务质量、定价策略、品牌声誉、客户沟通、数字营销、售后服务以及设计方案创新等方面。
请根据您的实际体验和真实想法作答。您的回答将严格保密，仅用于学术研究。
本问卷采用五点李克特量表，选项定义如下：
1 = 非常不同意
2 = 不同意
3 = 中立
4 = 同意
5 = 非常同意
完成问卷大约需要 8-10 分钟。请尽量回答所有问题。如有任何疑问，您可以直接联系研究人员。您可以跳过任何您不愿回答的问题，也可以随时退出研究。感谢您的支持与合作。

Dear Respondent,

You are warmly invited to participate in this research study on marketing strategies for enhancing the competitiveness of home renovation service providers in Shaanxi Province, China. The purpose of this survey is to better understand customers’ and industry stakeholders’ perceptions, preferences, and experiences regarding home renovation services, including service quality, pricing strategies, brand reputation, customer communication, digital marketing, after-sales service, and innovation in design solutions.

Please respond based on your actual experiences and honest opinions. Your responses will remain confidential and wasused only for academic research purposes.

This questionnaire uses a 5-point Likert scale, with the response options defined as follows:

1 = Strongly Disagree

2 = Disagree

3 = Neutral

4 = Agree

5 = Strongly Agree

The survey will take about 8-10 minutes to complete. Please try to answer all questions. If you have any doubts, you can contact the researcher directly.You may skip any question you do not feel comfortable answering and may withdraw from the study at any time.Thank you for your support and cooperation
*
1.

同意：阅读以上简报后，点击下方的“我同意”按钮，即表示我同意参与这项研究。

Consent: After reading the above briefing, by clicking on “I agree” button below, I am agreeing to give my consent to participate in this research study.

同意 Agree
不同意 Disagree
问卷分为两部分：
第一部分：受访者基本信息
请选择相应的选项，提供一些关于您自己的基本信息。
问卷：
请在相应的方框内打勾 (√) 或在提供的空白处填写详细信息。
第一部分：
第一部分：人口统计/个人信息
注：请在下方方框中选择最合适的答案。

The questionnaire wasdivided into two parts:

Part 1: Respondent Profile

Please provide some basic information about yourself by selecting the appropriate option.

Questionnaire：

Please mark (√) in the appropriate boxes or fill in the details in the space provided.

Part 1:

Part 1: Demographic / Personal Information

Note: Please mark the most appropriate answer in the boxes below.

*
2.
性别 Gender
男 Male
女 Female
*
3.
年龄 Age
30岁以下 Below 30 years
31-40岁 31–40 years
41-50岁 41–50 years
51-60岁 51–60 years
61岁及以上 61 years and above
*
4.
最高学历 Highest Educational Qualification
高中毕业 Senior Secondary Education
本科 Undergraduate
硕士 Graduate
博士 Doctorate
*
5.
工作经验年限 Years of Experience
5 年以下 Less than 5 years
6-10 年 6–10 years
11-15 年 11–15 years
16 年及以上 16 years and above
第二部分 营销策略
以下陈述与营销策略相关。请指出您对每项陈述的同意程度。
评分标准：1 = 非常不同意 2 = 不同意 3 = 中立 4 = 同意 5 = 非常同意

Part 2 Marketing Strategies

The following statements relate to Marketing Strategies. Please indicate your level of agreement with each statement.

Scale: 1 = Strongly Disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly Agree

营销策略 Marketing Strategies

产品 Product
*
6.
我们公司提供种类繁多的房屋装修服务，以满足客户的各种需求。
Our company offers a wide range of home renovation services to meet customer needs.
很不满意
很满意
*
7.
我们的服务可根据客户的个性化喜好进行定制。
Our services can be customized according to individual customer preferences.
很不满意
很满意
*
8.
我们公司在装修项目中使用优质材料。
Our company uses high-quality materials in renovation projects.
很不满意
很满意
*
9.
我们的工程工艺和服务质量可靠。
The workmanship and service quality of our projects are reliable.
很不满意
很满意
*
10.
我们提供高效的售后服务和维护支持。
We provide effective after-sales service and maintenance support.
很不满意
很满意
价格 Price
*
11.
我们的服务价格对于目标客户而言是可以承受的。
Our service pricing is affordable for our target customers.
很不满意
很满意
*
12.
与其他装修服务提供商相比，我们的价格具有竞争力。
Our prices are competitive compared to other renovation service providers.
很不满意
很满意
*
13.
客户认为我们的价格与所提供的质量相符，是合理的。
Customers perceive our pricing as fair relative to the quality provided.
很不满意
很满意
*
14.
我们公司提供灵活的定价或付款方式。
Our company provides flexible pricing or payment options.
很不满意
很满意
*
15.
折扣或促销定价策略有助于吸引客户。
Discount or promotional pricing strategies help attract customers.
很不满意
很满意
地点 Place
*
16.
我们的服务覆盖范围有效覆盖目标市场区域。
Our service coverage effectively reaches our target market areas.
很不满意
很满意
*
17.
我们的办公地点交通便利，方便客户联系或到访。
Our business location is convenient for customers to contact or visit.
很不满意
很满意
*
18.
客户可以通过多种渠道轻松与我们沟通。
Customers can easily communicate with us through multiple channels.
很不满意
很满意
*
19.
我们的在线平台（网站/社交媒体）让客户能够轻松获取我们的服务。
Our online platforms (website/social media) make our services easy to access.
很不满意
很满意
*
20.
无论客户身处何地，我们公司都能快速响应客户的咨询。
Our company responds quickly to customer inquiries regardless of location.
很不满意
很满意
推广 Promotion
*
21.
我们公司积极利用广告宣传我们的装修服务。
Our company actively uses advertising to promote our renovation services.
很不满意
很满意
*
22.
我们的宣传材料清晰地展现了我们的服务优势。
Our promotional materials clearly communicate our service strengths.
很不满意
很满意
*
23.
数字营销（社交媒体/在线广告）有助于吸引客户。
Digital marketing (social media/online ads) helps attract customers.
很不满意
很满意
*
24.
在线客户评价和评分有助于建立客户对我们公司的信任。
Online customer reviews and ratings help build trust in our company.
很不满意
很满意
*
25.
口碑传播或网红推荐有助于提升客户兴趣。
Word-of-mouth or influencer recommendations help increase customer interest.
很不满意
很满意
第三部分 房屋装修服务的竞争力
以下陈述与房屋装修服务的竞争力有关。请指出您对每项陈述的同意程度。

Part 3: Competitiveness of Home Renovation Service
The following statements relate to the competitiveness of Home Renovation Service. Please indicate your level of agreement with each statement.
家居装修服务的竞争力 Competitiveness of Home Renovation Service
*
26.
客户更倾向于选择我们公司而非其他装修服务商。
Customers prefer our company over other renovation service providers.
很不满意
很满意
*
27.
客户未来如有装修需求，很可能会再次选择我们公司。
Customers are likely to choose our company for future renovation needs.
很不满意
很满意
*
28.
我们公司在本地市场拥有强大的竞争力。
Our company has a strong competitive position in the local market.
很不满意
很满意
*
29.
与竞争对手相比，我们公司知名度更高。
Our company is well-recognized compared to competitors.
很不满意
很满意
*
30.
客户经常再次选择我们的装修服务。
Customers often return to use our renovation services again.
很不满意
很满意
*
31.
我们公司拥有很高的客户忠诚度。
Our company has a high level of customer loyalty.
很不满意
很满意
*
32.
客户认为我们的服务物有所值。
Customers believe our services provide good value for money.
很不满意
很满意
*
33.
客户觉得我们服务的整体效益远超成本。
Customers feel the overall benefits of our service outweigh the cost.
很不满意
很满意
*
34.
我们优质的服务使我们比其他供应商更具竞争优势。
Our service quality creates a competitive advantage over other providers.
很不满意
很满意
*
35.
总而言之，我们公司在房屋装修市场极具竞争力。
Overall, our company is highly competitive in the home renovation market.
很不满意
很满意
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