Consumer Purchase Decision-Making Process Questionnaire on Uniqlo

This questionnaire is designed for the CSI202 Digital Consumers course final project. The aim is to investigate consumers’ purchase behaviour towards Uniqlo based on the Purchase Decision-Making Process theory. All data is anonymous, only used for academic research, and will be kept strictly confidential. Thank you for your sincere support.
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1.
What is your gender
Male
Female
Other
Prefer not to say
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2.
Which age group do you belong to
Under 18 years old
18–25 years old
26–35 years old
Above 35 years old
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3.
What is your current occupation
Student
Office worker
Self-employed
Others
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4.
What is the main reason for you to buy Uniqlo clothing
Daily basic clothing demand
Seasonal clothing replacement
High-quality and comfortable fabric
Fashion style and brand attraction
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5.
Where do you mainly get information about Uniqlo
Social media (TikTok / Instagram / Facebook)
Offline physical store
Friends and family recommendation
Official website and advertisement
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6.
Will you search for relevant reviews before buying Uniqlo products
Always
Sometimes
Seldom
Never
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7.
Will you compare Uniqlo with other fashion brands (ZARA, H&M) before purchase?
Definitely yes
Sometimes
Rarely
No
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8.
Which factor affects your evaluation of Uniqlo the most?
Product price
Fabric quality and comfort
Fashion design
Brand reputation
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9.
Do you think Uniqlo’s product price is acceptable?
Very acceptable
Acceptable
Neutral
Unacceptable
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10.
What is your main purchasing channel for Uniqlo?
Offline physical store
Official online store / App
Third-party e-commerce platform
Overseas purchasing
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11.
How satisfied are you with your Uniqlo purchasing experience?
Very satisfied
Satisfied
Neutral
Dissatisfied
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12.
Would you like to repurchase Uniqlo products in the future?
Definitely will
Probably will
Not sure
Will not
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13.
Will you recommend Uniqlo to your friends or relatives?
Strongly recommend
Will recommend
Not sure
Will not recommend
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