屈臣氏无糖饮料消费者访谈

你平时喝无糖饮料的频率大概是多少？

How often do you usually drink sugar-free drinks?

你常喝的无糖饮料品牌有哪些？选择它们的核心原因是什么？

What sugar-free drink brands do you often drink? What are the core reasons for choosing them?

请描述最近一次选择低糖饮品品牌的经历 —— 为什么没选屈臣氏？

Describe your experience choosing a low-sugar drink brand recently — why didn't you choose Watsons?

什么样的低糖饮品包装或营销会让你想在社交媒体分享？

What kind of low-sugar drink packaging or marketing would make you want to share it on social media?

屈臣氏需要做出哪些改变，你才会考虑购买其低糖饮品？

What changes does Watsons need to make  for you to consider buying its low-sugar drinks?

如果你考虑更换无糖饮料品牌的选择，可能会因为什么原因？

If you consider switching sugar-free drink brands, what reasons might cause it?

像 “荔枝乌龙、香柠红茶” 这类中西混搭的融合口味，会不会让你在购买时更快做出决定，而不是在众多传统口味单品中反复挑选？为什么？

Would East-West mixed fusion flavors like "lychee oolong, lemon black tea" help you make a purchasing decision faster instead of choosing repeatedly among many traditional flavor single products? Why?

我们所说的 “组合包”，是指将 4 罐 330ml 的不同口味饮料打包在一起销售，价格会比单买便宜。它有经典口味组合（如可乐、雪碧）和融合口味组合（如荔枝乌龙、香柠红茶）两种。

When we talk about a "variety pack", we mean 4 cans of 330ml drinks with different flavors are sold together at a cheaper price than buying individually. There are two types: classic flavor packs (e.g., cola, sprite) and fusion flavor packs (e.g., lychee oolong, lemon black tea).

若买了组合包，你会在什么社交场景下分享？这种可分享的属性对你的购买决策影响大吗？

If you buy a variety pack, in what social scenarios would you share it? How much does this shareable attribute affect your purchasing decision?

你曾经因为 “打卡 / 挑战” 持续买某款饮料吗？比如分享得奖励。如果有，是什么吸引了你？如果没有，为什么？

Have you ever continuously bought a certain drink because of a "check-in/challenge" (e.g., sharing for rewards)? If yes, what attracted you? If not, why?

最近有没有因为 KOL 推荐或联名活动买过无糖饮料？能说说从看到信息到购买的过程吗？

Have you recently bought sugar-free drinks because of KOL recommendations or co-branded activities? Can you talk about the process from seeing the information to making the purchase?

若屈臣氏 30 天健康打卡（传饮料照片 / 记运动得积分），什么奖励梯度最能让你坚持？

If Watsons launches a 30-day healthy check-in (upload drink photos/record exercise to earn points)，What reward gradient would most make you persist?

除了之前提到的，你还希望屈臣氏在无糖饮料的产品、营销上做哪些调整？

Besides what you mentioned earlier, what other adjustments do you hope Watsons will make to the products and marketing of its sugar-free drinks?