LPU-J

Age

20-30 years old

31-40 years old

41-50 years old

51- 55 years old

Sex

Male

Female

Position

Technical Position

Copywriting Position

Makeup Artist

Photography

Number of years in the company

2-5 years

6-10 years

more than 10 years

II. Assessment of the Value Proposition Variables

Compensation and Benefits

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The company provides salary which is competitive compared to similar positions in the industry
The company provides salary which is competitive compared to similar positions in the industry
The company provides health care benefits
The company provides health care benefits
The company regularly reviews and adjusts salaries to remain competitive in the market.
The company regularly reviews and adjusts salaries to remain competitive in the market.
The company provides promotion opportunities within the company
The company provides promotion opportunities within the company
The company recognizes and rewards exceptional performance
The company recognizes and rewards exceptional performance

Training and Development

	1	2	3	4
The company provides exposure to global business and work practice
The company provides exposure to global business and work practice
The company has career growth opportunities
The company has career growth opportunities
The company provides opportunities for development
The company provides opportunities for development
The company provides new skills through training
The company provides new skills through training
The company provides training programs which are updated regularly to reflect changes in industry trends and organizational goals.
The company provides training programs which are updated regularly to reflect changes in industry trends and organizational goals.

Healthy Work Environment

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The company provides a fun working environment
The company provides a fun working environment
The company has a supportive and encouraging colleagues.
The company has a supportive and encouraging colleagues.
The company has good relationship with colleagues.
The company has good relationship with colleagues.
The company has element of acceptance and belonging within the company
The company has element of acceptance and belonging within the company
The company provides work-life balance
The company provides work-life balance

Work Life-Balance

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The company provides flexibility to adjust employees’ work hours to accommodate personal commitments.
The company provides flexibility to adjust employees’ work hours to accommodate personal commitments.
The company offers sufficient paid time off that supports employees’ personal needs and well-being."
The company offers sufficient paid time off that supports employees’ personal needs and well-being."
The company actively promotes a culture where employees are encouraged to unplug after work hours
The company actively promotes a culture where employees are encouraged to unplug after work hours
The company promotes work-life balance as a core value.
The company promotes work-life balance as a core value.
The company allows employees to complete tasks without excessive stress
The company allows employees to complete tasks without excessive stress

Ethics and Social Responsibility

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The company adheres to high ethical standards in its business practices.
The company adheres to high ethical standards in its business practices.
The company has clear policies in place to ensure ethical behavior among its employees.
The company has clear policies in place to ensure ethical behavior among its employees.
The company actively participates in initiatives that benefit the community and society as a whole
The company actively participates in initiatives that benefit the community and society as a whole
The company is committed to environmentally sustainable practices.
The company is committed to environmentally sustainable practices.
The company promotes diversity and inclusivity within the workplace.
The company promotes diversity and inclusivity within the workplace.

III Assessment of Organizational Commitment of Employees

10.

Affective Commitment

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I would be very happy to spend the rest of my career in this company
I would be very happy to spend the rest of my career in this company
I really feel as if the company’s problems are my own
I really feel as if the company’s problems are my own
I feel like “part of the family” in this company
I feel like “part of the family” in this company
I feel “emotionally attached” to the company
I feel “emotionally attached” to the company
I feel that I own the company that I want to take care of it
I feel that I own the company that I want to take care of it

11.

Continuance Commitment

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It would be very hard for me to leave the company right now, even if I wanted to
It would be very hard for me to leave the company right now, even if I wanted to
Right now, staying with this company is a matter of necessity as much as desire
Right now, staying with this company is a matter of necessity as much as desire
If I had not already put so much of myself into the company, I might consider working elsewhere
If I had not already put so much of myself into the company, I might consider working elsewhere
I cannot leave the company easily because it feels like home
I cannot leave the company easily because it feels like home
At this moment, the company needed my skills.
At this moment, the company needed my skills.

12.

Normative Commitment

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I feel obligated to remain with my organization
I feel obligated to remain with my organization
I would feel guilty if I left my organization now.
I would feel guilty if I left my organization now.
This organization deserves my loyalty.
This organization deserves my loyalty.
I owe a great deal to my organization.
I owe a great deal to my organization.
Even if it were to my advantage, I do not feel it would be right to leave my organization now
Even if it were to my advantage, I do not feel it would be right to leave my organization now