海外市场销售调研问卷
Overseas Market Sales Research Questionnaire

您负责销售的国家/所属区域： / Responsible Country / Region

请回顾近三个月的销售情况：整体销量/销售额呈现什么趋势（上升/持平/下降）？具体变化幅度大约是多少？请分析背后的主要驱动因素。

Please review the sales performance over the past three months: What trend (upward/flat/downward) do the overall sales volume/revenue show? Approximately what is the specific magnitude of the change? Please analyze the main driving factors behind it.

与您负责市场的主要竞品相比，我司产品的市场地位如何？我们目前排在第几梯队？和头部品牌的差距主要体现在哪些方面？

Compared to the main competitors in the market you are responsible for, what is the market position of our company's products? Which tier are we currently ranked in? In which aspects is the gap between us and the leading brands mainly reflected?

终端店主/零售商最常向您反馈关于我司产品的内容有哪些？正面反馈和负面反馈分别是什么？请尽量引用店主原话。

What are the most common pieces of feedback you receive from terminal store owners/retailers regarding our products? What are the positive and negative feedbacks respectively? Please quote the store owners' original words as much as possible.

消费者到店咨询或购买时，最常问的问题是什么？最常抱怨的问题是什么？请列举印象最深的3-5个消费者反馈。

What are the most frequently asked questions when consumers come to the store for consultation or purchase? What are the most frequently complained about issues? Please list 3-5 of the most memorable consumer feedbacks.

我司目前的产品线中（如一次性电子烟、换弹式主机、各系列烟弹、大烟雾设备、配件等），哪些在您的市场卖得好？请从好到差排序，并说明每类产品的核心卖点和主要问题。

Among our company's current product lines (such as disposable vapes, pod systems, various series of pods, sub-ohm devices, accessories, etc.), which ones sell well in your market? Please rank them from best to worst, and explain the core selling points and main issues of each product category.

当地消费者在选择电子烟时，最看重的前三个因素是什么？（例如：口味、价格、品牌、外观、烟雾量、续航、便携性等）请结合实际观察排序并说明。

What are the top three factors local consumers value most when choosing e-cigarettes? (For example: flavor, price, brand, appearance, vapor amount, battery life, portability, etc.) Please rank them based on actual observations and explain.

与当地其他品牌相比，消费者认为我司产品的最大优势是什么？最大劣势又是什么？请用您听到的消费者真实评价来回答。

Compared with other local brands, what do consumers consider to be the biggest advantage of our company's products? And what is the biggest disadvantage? Please answer using the real feedback you have heard from consumers.

请列出您市场中销量最好的前5个口味，并分别说明它们热销的原因。是口味本身好、营销到位、还是其他因素？

格式建议：口味名称 + 所属系列 + 热销原因（口味特点/适配人群/终端推荐/价格等）。

Please list the top 5 best-selling flavors in your market, and explain the reasons for their popularity respectively. Is it the flavor itself, effective marketing, or other factors?

Format suggestion: Flavor name + Belonging series + Best-selling reason (flavor characteristics / target audience / terminal recommendation / price, etc.)

请列出您市场中卖得最差、库存积压最严重的产品机型，3-5个口味，并详细分析每个口味卖不动的具体原因。

请逐一分析：是口味本身不好、命名/包装有问题、价格偏高、当地没有消费基础、还是其他原因？越具体越好。

Please list the worst-selling and most heavily overstocked product models in your market, 3-5 flavors, and provide a detailed analysis of the specific reasons why each flavor is not selling.

Please analyze one by one: is it the taste itself that is bad, problems with the naming/packaging, the price is too high, there is no local consumption base, or other reasons? The more specific, the better.

对于这些滞销口味的库存，您有什么消化建议？终端客户那边通常希望我们怎么处理？

What suggestions do you have for digesting the inventory of these slow-moving flavors? How do end customers usually expect us to handle them?

基于您对当地市场的了解，您认为我们最应该研发哪些新口味或新口味方向？为什么您觉得这些口味会有市场？

请结合当地饮食文化、流行饮品/零食、竞品热销口味等信息给出建议，越具体越好。

Based on your understanding of the local market, which new flavors or flavor directions do you think we should prioritize for R&D? Why do you believe these flavors will have a market? Please provide your suggestions by incorporating information such as local food culture, popular drinks/snacks, and best-selling flavors of competitors, and the more specific the better.

在您负责的市场，平均每个月会收到多少起关于产品品质问题的投诉或反馈？

对比同行产品，如：FOGER、GEEKBAR等品牌，我们公司的产品品质管控是优还是劣？

如有大致数据请提供，如「每月约XX起」或「每千件约XX起」；如没有精确统计，请给出您的体感。

In the market you are responsible for, how many complaints or feedback regarding product quality do you receive on average per month? Compared to competitors' products, such as brands like FOGER, GEEKBAR, etc., is our company's product quality control superior or inferior? If you have approximate data, please provide it, such as "about XX cases per month" or "about XX cases per thousand units"; if there is no precise statistic, please provide your subjective impression.

请详细描述您最常遇到的品质问题有哪些？每类问题大概占多大比例？请尽量按发生频率从高到低列举。例如：漏油、无功能、糊芯/焦味、续航不足、充电故障、按键失灵、吸阻异常、口味偏差、外观瑕疵、包装问题等。

Please describe in detail what quality issues you encounter most frequently. Approximately what proportion does each type of issue account for? Please list them from highest to lowest frequency as much as possible. For example: oil leakage, non-functional, burnt core/burnt smell, insufficient battery life, charging failure, unresponsive buttons, abnormal suction resistance, flavor deviation, cosmetic defects, packaging issues, etc.

品质问题对您的销售产生了哪些具体影响？请从终端客户合作、消费者复购、售后成本、品牌口碑等角度展开说明。

What specific impacts have quality issues had on your sales? Please elaborate from the perspectives of end-customer cooperation, consumer repurchase, after-sales costs, and brand reputation.

在您看来，我司产品的品质和主要竞品相比处于什么水平？比我们好的竞品好在哪里？比我们差的差在哪里？

In your opinion, what level is the quality of our company's products compared to the main competitors? Where are the competitors better than us? Where are the competitors worse than us?

如果您可以给品质部门提三个最优先解决的问题，您会提哪三个？为什么是这三个？

If you could propose three top-priority issues to the Quality Department, which three would you propose? Why these three?

我司产品是否有「卖不动」的产品或口味，请您综合判断：在以下因素中，各因素的影响程度如何？分别占多大比重？并简要说明理由。

因素参考：产品本身（口味/品质/外观）、价格体系（零售价/渠道利润）、品牌推广（知名度/营销活动）、渠道终端（铺货/陈列/推荐意愿）、竞争环境（竞品太强/价格战）、政策法规（监管限制）、供货物流（断货/时效）、售后服务（退换货/响应速度）。

Are there any products or flavors of our company that are "not selling well"? Please make a comprehensive judgment: Among the following factors, what is the degree of influence of each factor? What is the respective proportion of each? And please briefly state the reasons. Reference factors: The product itself (flavor/quality/appearance), pricing system (retail price/channel profit), brand promotion (brand awareness/marketing activities), channel terminals (distribution/display/recommendation willingness), competitive environment (strong competitors/price wars), policies and regulations (regulatory restrictions), supply and logistics (out-of-stock/timeliness), after-sales service (returns and exchanges/response speed).

您的市场中，排名前三的竞品品牌是哪三个？它们分别靠什么卖得好？（产品力/价格/营销/渠道/品牌积淀等）

In your market, which are the top three competing brands? What are their respective strengths that make them sell well? (Product strength / Price / Marketing / Channels / Brand accumulation, etc.)

最近半年，您观察到竞品有哪些值得关注的动作？（例如：推出新品、降价促销、更换包装、营销活动、渠道策略调整等）这些动作对我们的销售有什么影响？

In the past six months, what noteworthy actions have you observed from our competitors? (For example: launching new products, price reductions and promotions, changing packaging, marketing activities, adjustments to channel strategies, etc.) What impact have these actions had on our sales?

竞品有哪些做得好的地方是我们可以学习的？有哪些做得不好的地方是我们可以利用的机会？

What are the good aspects of competitors that we can learn from? What are the bad aspects that we can use as opportunities?

产品研发方面：您对我司的产品（包括外观设计、功能参数、产品线规划等）有什么建议？哪些地方需要重点改进？

Regarding product research and development: Do you have any suggestions for our company's products (including appearance design, functional parameters, product line planning, etc.)? Which areas need to be focused on for improvement?

口味研发方面：除了前面提到的新口味方向，您对口味研发还有什么建议？（如口味命名、系列规划、地域定制等）

Regarding flavor R&D: In addition to the new flavor directions mentioned above, do you have any other suggestions for flavor R&D? (such as flavor naming, series planning, regional customization, etc.)

品质管控方面：除了前面提到的品质问题，您在品控方面还有什么想补充的？

In terms of quality control: In addition to the quality issues mentioned earlier, is there anything else you would like to add regarding quality control?

价格与政策方面：您认为我司的定价策略、渠道利润分配、促销政策等是否合理？有什么调整建议？

In terms of pricing and policies: Do you think our company's pricing strategy, channel profit distribution, promotional policies, etc., are reasonable? What adjustment suggestions do you have?

市场支持方面：您希望公司总部在营销物料、培训支持、品牌推广、售后政策等方面提供哪些更有力的支持？

In terms of market support: What more effective support do you expect the company headquarters to provide in aspects such as marketing materials, training support, brand promotion, and after-sales policies?

供应链与物流方面：供货稳定性、发货时效、物流成本、破损率等方面情况如何？有什么改进建议？

In terms of supply chain and logistics: How are the situations regarding supply stability, shipping timeliness, logistics costs, and damage rate? What improvement suggestions do you have?