Market Research Questionnaire for Hair Clips

Thank you for participating in this market research survey about hair clips. Your responses are important to us. Please answer the following questions based on your actual experiences and preferences. The survey will take approximately 5-10 minutes to complete.

Section 1: Basic Information

What is your age group

Under 18

18-24

25-30

31 and above

What is your gender

Female

Male

Prefer not to say

What is your average monthly disposable income/allowance

The money you can spend freely each month

Under ¥1,000

¥1,001 - ¥2,000

¥2,001 - ¥3,500

¥3,501 - ¥5,000

Above ¥5,000

Section 2: Purchase Habits & Preferences

Have you bought hair clips in the past 6 months

Yes

How often do you buy hair clips

Once a month or more

Once every 2-3 months

Once every 4-6 months

Less than once every 6 months

How much do you usually spend on a single hair clip

Under ¥10

¥11 - ¥20

¥21 - ¥35

¥36 - ¥50

Above ¥50

Where do you usually buy hair clips[Multiple]

Offline accessory/stationery stores

Online shopping platforms (Taobao, Pinduoduo, etc.)

Live-stream shopping

Social media shops (Xiaohongshu, TikTok)

Others

What style of hair clips do you prefer most[Multiple]

Minimalist/Solid color

Cute/Decorated (pearls, flowers, cartoon patterns)

Retro/Vintage

Functional (large clips for thick hair, claw clips)

Luxury/High-end design

Other styles

What is the most important factor when you choose a hair clip

Price

Style/Design

Quality/Durability

Brand reputation

Others

10.

How many hair clips do you usually buy at one time

1 piece

2-3 pieces

4-5 pieces

More than 5 pieces

Section 3: Competitor & Advertising Awareness

11.

Which hair clip brands or shops have you bought from or heard of before

Please write down any names you know, e.g., MINISO, Shein, local accessory shops

12.

What do you think of the prices of the hair clips you usually buy

Too expensive

A bit expensive

Just right

Very cheap

13.

Where do you usually see hair clip advertisements or promotions[Multiple]

Short-video platforms (TikTok, Douyin, Kuaishou)

Social media (Xiaohongshu, Instagram, Pinterest)

In-store posters/displays

Influencer/KOL recommendations

Friends’ recommendations

Live-stream shows

Others

14.

Which advertising way will make you most willing to buy hair clips

Real-life wearing videos/photos

Discount/limited-time offers

Influencer recommendations

Trendy/seasonal design displays

Cute packaging/unboxing content

Others

15.

What suggestions do you have for hair clip products or marketing