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广告备份
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注意：请女性填写！！男性请勿填写！
Warning：Female only！
本次问卷仅用于学术研究，所有信息匿名保密，答案没有对错，请依据自身真实感受作答。你将依次浏览16则广告，看完一则广告后完成对应问题即可，整体耗时5分钟左右
This questionnaire is only for academic research. All information is anonymous and confidential. There are no right or wrong answers. Please answer according to your real feelings. You will view 16advertisements in turn and answer questions after each one. It will take about 5 minutes.
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1.
您的性别是？Gender
女性 Female
男性 Male
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2.
您的年龄段 Age Group
16-20岁 16-20years old
20-30岁 20-30years old
30-40岁 30-40years old
40-60岁 40-60years old
60+岁 More than 60
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3.
您的教育水平 Education Level
初中及以下 Junior High School or below
高中/中专 High school / Technical secondary school
大专 College diploma
本科 Bachelor’s degree
硕士及以上 Master’s degree or above
接下来您将依次浏览16则不同的广告或广告海报。在查看完每一则广告后，请根据您的真实想法，按照0-10分的标准对三个问题进行打分。0代表程度最低，10代表程度最高，请如实作答。
You will now view 16 different advertisements or posters one after another. After viewing each advertisement carefully, please rate three questions on a scale of 0 to 10 based on your genuine thoughts. 0 indicates the weakest level, while 10 indicates the strongest level. Please answer honestly.
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4.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
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5.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
6.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
7.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
8.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
9.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
10.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
11.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
12.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
13.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
14.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
15.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
16.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
17.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
18.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
19.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
20.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
21.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
22.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
23.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
24.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
25.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
26.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
27.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
28.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
29.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
30.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
31.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
32.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
33.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
*
34.
这类产品你日常的购买频率是多少？0=从不购买，10=每天都会购买
How often do you usually buy this type of product? 0 = never purchase; 10 = purchase every day
从不购买Never purchase(0)
每天都会购买Purchase every day(10)
*
35.
浏览这条广告后，你对该产品的需求程度？0=完全没有需求，10=需求十分强烈
After seeing this advertisement, how strong is your demand for this product? 0 = no demand at all; 10 = extremely strong demand
没有需求no demand at all(0)
需求十分强烈Extremely strong demand(10)
36.
综合所有广告，广告塑造的女性形象是否会影响你选择产品？请简单说
Considering all advertisements, do the female images portrayed in ads affect your product choices? Please explain briefly.
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