关于阿迪达斯名人代言对成都消费者购买意愿影响的问卷

Dear Respondents:
尊敬的受访者：

This questionnaire aims to study the impact of Adidas celebrity endorsements on Chengdu consumers' purchase intention. The questionnaire is anonymous, and all data will only be used for academic research and strictly kept confidential. It is expected to take you 5-8 minutes to complete. Please answer based on your actual feelings and situations. Thank you for your support and cooperation!
本问卷旨在研究阿迪达斯名人代言对成都消费者购买意愿的影响。问卷采用匿名形式，所有数据仅用于学术研究，并严格保密。填写预计需要5-8分钟。请您根据实际感受和情况作答。感谢您的支持与配合！
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1.
Your gender/您的性别
Male/男性
Female/女性
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2.
Your age/您的年龄
18 years old and below/18岁及以下
19-25 years old/19-25岁
26-35 years old/26-35岁
36-45 years old/36-45岁
46 years old and above/46岁及以上
*
3.
Have you ever purchased Adidas products/您是否购买过阿迪达斯产品
Never purchased/从未购买
1-3 times/1-3次
4-6 times/4-6次
7 times and above/7次及以上
Celebrity Credibility Measurement/名人可信度测量
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4.
Celebrities endorsing Adidas appear sincere and credible in public.
代言阿迪达斯的名人在公众面前显得真诚可信。
很不同意
很同意
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5.
I believe that celebrities endorsing Adidas have a good public reputation and will not make false remarks about the brand.
我相信代言阿迪达斯的名人拥有良好的公众声誉，不会对该品牌做出虚假言论
很不同意
很同意
Celebrity Attractiveness measurement 名人吸引力测量
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6.
I think celebrities endorsing Adidas are physically attractive.
我认为代言阿迪达斯的名人外形很有吸引力
很不同意
很同意
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7.
The temperament and style of celebrities endorsing Adidas make me feel favorable to Adidas.
代言阿迪达斯的名人的气质和风格，使我对阿迪达斯产生好感
很不同意
很同意
*
8.
I am willing to pay attention to the relevant dynamics of celebrities endorsing Adidas.
我愿意关注代言阿迪达斯的名人的相关动态
很不同意
很同意
Celebrity-Brand Congruence measurement 名人与品牌一致性测量
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9.
The image of celebrities endorsing Adidas is consistent with Adidas' brand positioning (sports, fashion, innovation).
代言阿迪达斯的名人形象与阿迪达斯的品牌定位（运动、时尚、创新）是一致的
很不同意
很同意
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10.
I think it is reasonable and natural for Adidas to invite these celebrities as endorsers.
我认为阿迪达斯邀请这些名人作为代言人是合理且自然的
很不同意
很同意

Mediating Variables/中介变量

Brand Attitude measurement/品牌态度测量

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11.
Celebrities endorsing Adidas make me view the brand more positively.
代言阿迪达斯的名人让我对这个品牌的态度更加积极。
很不同意
很同意
*
12.
Adidas is perceived as innovative and viable because of its celebrity endorsements.
因为有名人代言，阿迪达斯被认为是具有创新性和活力的。
很不同意
很同意
Brand Likability measurement/品牌喜爱度测量
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13.
I feel more favorable toward Adidas when I see celebrities who I like endorsing it.
当我看到自己喜欢的名人代言阿迪达斯时，我对该品牌的好感度会增加。
很不同意
很同意
*
14.
I am more willing to recommend Adidas to others when it is endorsed by reliable celebrities.
当阿迪达斯由可靠的名人代言时，我更愿意向他人推荐该品牌。

很不同意
很同意
Brand Association measurement/品牌联想测量
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15.
Celebrities endorsing Adidas have made me have a deeper impression of the brand.
代言阿迪达斯的名人让我对该品牌留下了更深刻的印象。
很不满意
很满意
Dependent Variable: Purchase Intention measurement /因变量：购买意愿测量
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16.
Seeing celebrities endorse Adidas makes me more likely to consider buying Adidas products.
看到名人代言阿迪达斯，会让我更有可能考虑购买阿迪达斯的产品。
很不同意
很同意
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17.
I am willing to buy Adidas products endorsed by celebrities I like or follow.
我愿意购买我喜欢或关注的名人所代言的阿迪达斯产品。
很不同意
很同意
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18.
If a celebrity I admire promotes an Adidas product, I am more likely to purchase it even if I was not planning to buy sportswear.
如果我崇拜的名人推广一款阿迪达斯产品，即使我原本没有购买运动服饰的计划，我也更有可能购买它。
很不同意
很同意
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19.
What factors do you think will affect the impact of celebrity endorsements on your decision to buy Adidas products?
您认为哪些因素会影响名人代言对您购买阿迪达斯产品决策的效果？
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