跨境电商北美户外产品购买行为与偏好调查问卷

亲爱的受访者: 您好!本次问卷为跨境电商课程学术调研,旨在调研北美消费者通过跨境平台采购中国户外用品的消费习惯、产品偏好及决策影响因素。所有答案完全匿名,数据仅用作课程分析,填写全程约 3-5 分钟,感谢您的配合与支持!
English: Dear Participants, This questionnaire is an academic survey for cross-border e-commerce courses. It aims to study North American consumers’ purchasing habits, product preferences and decision-making factors for Chinese outdoor products bought from cross-border platforms. All answers are anonymous and only used for course analysis. It takes 3–5 minutes to complete. Thank you for your cooperation!
*
1.
您的性别 / Your gender
男 / Male
女 / Female
不愿透露 / Prefer not to disclose
*
2.
您的年龄段 / Your age bracket
18–24 岁 / 18–24 years old
25–35 岁 / 25–35 years old
36–45 岁 / 36–45 years old
46–55 岁 / 46–55 years old
56–65 岁 / 56–65 years old
*
3.

您每月个人可支配收入(美元 / 加元)/ Your monthly personal disposable income (USD/CAD)

2000 以下 /Less than 2000
2000–4000
4000–7000
7000–10000
10000 以上 / More than 10000
*
4.
您的居住区域 / Your residential location
美国 / United States
加拿大 / Canada
城市市区 / Urban downtown area
郊区 / Suburban area
乡镇乡村 / Rural town
不愿透露 / Prefer not to say
*
5.

您的最高学历 / Your highest educational attainment

高中及以下 / High school or below
专科 / College diploma
本科 / Bachelor’s degree
硕士及以上 / Master’s degree or higher
*
6.

您日常经常参与哪些户外活动?(可多选)

Which outdoor activities do you take part in regularly? (Multiple choices allowed)

【多选题】
露营 / Camping
徒步远足 / Hiking & trekking
登山 / Mountain climbing
骑行 / Cycling
垂钓 / Fishing
滑雪 / 单板滑雪 / Skiing / Snowboarding
户外野餐 / Outdoor picnic
其他 / Others:________
*
7.

您参与户外活动的频率?/ How frequently do you join outdoor activities?

每周一次 / Every week
每月 2–3 次 / 2–3 times per month
每月 1 次 / Once per month
每季度 1 次 / Once per quarte
一年不足 1 次 / Less than once per year
*
8.

您户外活动同行人数一般是?/ Usual size of your outdoor activity group

独自出行 / Alone
2 人(伴侣 / 朋友)/ 2 people (partner/friend)
3–5 人 / 3–5 people
5 人以上 / More than 5 people
*
9.

您单次户外出行平均时长 / Average duration of one outdoor trip

半天 / Half a day
一整天 / One full day
2–3 天(需过夜)/ 2–3 days with overnight stay
4 天及以上 / 4 days or longer
*
10.

您平时一般在哪里购买户外用品?(可多选)

Where do you usually buy outdoor supplies? (Multiple choices allowed)

【多选题】
本地线下户外实体店 / Local physical outdoor stores
亚马逊 / Amazon
速卖通 / AliExpress
Temu
品牌独立官网 / Official independent brand websites
沃尔玛 / 塔吉特线上商城 / Walmart/Target online mall
其他跨境平台 / Other cross-border platforms:________
*
11.

您线上购买户外产品的频率 / How often do you buy outdoor products online?

每月 1 次及以上 / Once a month or more
每 2–3 个月 / Once every 2–3 months
每半年 / Once every 6 months
一年 1 次及以下 / Once a year or less
*
12.

您是否购买过从中国直邮发货的户外跨境商品?

Have you ever bought outdoor products shipped directly from China via cross-border e-commerce?

多次购买过 / Yes, many times
买过 1–3 次 / Yes, 1–3 times
从未买过,但愿意尝试 / Never, but willing to have a try
从未买过,没有购买意向 / Never, no interest at all
*
13.

如果选购中国户外产品,您单次下单预算是多少(美元 / 加元)?

If you buy Chinese outdoor goods, what is your average per-order budget (USD/CAD)?

50 美元以内 / Below $50
50–150 美元 / $50–$150
150–300 美元 / $150–$300
300–600 美元 / $300–$600
600 美元以上 / Over $600
*
14.

从中国发货,您能接受的最长等待配送时长?

What is the longest delivery waiting time you can accept for goods shipped from China?

7 天内 / Within 7 days
8–15 天 / 8–15 days
16–30 天 / 16–30 days
30 天以上(无法接受)/ Over 30 days (unacceptable)
*
15.

您跨境下单偏好哪种支付方式?(可多选)

Which payment methods do you prefer for cross-border orders? (Multiple choices allowed)

【多选题】
信用卡 / Credit card
PayPal
苹果支付 / Apple Pay
Klarna 分期支付 / Klarna installment payment
其他 / Others:________
*
16.

您每年更换旧户外装备的频次?

How often do you replace your old outdoor gears every year?

一年不到 1 次 / Less than once
一年 1 次 / Once a year
一年 2–3 次 / 2–3 times a year
一年 3 次以上 / More than 3 times a year
*
17.

您购买过 / 最想入手哪类中国户外产品?

Which categories of Chinese outdoor products have you purchased or intend to purchase most?

【多选题】
露营帐篷、睡袋 / Camping tents & sleeping bags
便携炊具、水杯 / Portable cookware & water bottles
徒步鞋、速干服饰 / Hiking shoes & quick-dry clothing
背包、收纳包袋 / Backpacks & storage bags
钓鱼渔具 / Fishing tackles
骑行头盔、照明设备 / Cycling helmets & lighting devices
户外移动电源 / Outdoor portable power banks
户外配件(帽子、手套等)/ Outdoor accessories (hats, gloves, etc.)
其他 / Others:________
*
18.

您选购户外产品最看重的功能(可多选)

The most important functions you value when buying outdoor products

【多选题】
防水 / Waterproof
透气 / Breathable
轻量化 / Lightweigh
耐磨 / 耐用 / Wear-resistant /durable
保暖 / Warm
速干 / Quick-dry
*
19.

您偏好的产品材质 / Preferred material

尼龙 / 涤纶 / Nylon /polyester
棉 / 帆布 / Cotton /canvas
环保再生材质 / Recycled /eco-friendly material
皮质 / Leather
无偏好 / No preference
*
20.

您偏好的产品颜色 / Preferred colors

【多选题】
黑灰白 / Black /gray/whiter
卡其 / 军绿 / Khaki /green
亮色(橙 / 蓝 / 红)/ Bright color (orange/blue/red)
拼色 / Multi-color /contrast
其他 / Other
*
21.

户外产品主要使用场景 / Main usage scenarios

【多选题】
徒步露营 / Hiking /camping
日常户外 / 通勤 / Daily outdoor /commuting
运动跑步 / Sports /running
旅行 / Travel
*
22.
满意程度/Satisfaction level
Quality & durability 质量与耐用
Function performance 功能性能
Price 价格
User reviews 买家评价
Shipping time 配送时效
Return & warranty 退换货与售后
Eco-friendly material 环保材质
*
23.

您最担心中国跨境户外产品存在哪些问题?

Which potential drawbacks worry you most about Chinese cross-border outdoor products? 

【多选题】
材质差、产品质量低劣 / Poor material and product quality
尺码不准、不合身 / Inaccurate size and poor fitness
物流速度慢、配送周期长 / Slow logistics and long delivery cycle
退换货流程繁琐复杂 / Complicated return and refund procedures
无本地售后维修服务 / No local after-sales service support
假冒仿牌商品 / Counterfeit brand goods
商品实物和展示图片差距大 / Inconsistency between product pictures and actual received items
*
24.

哪些增值服务会促使您更多选购中国户外商品?

What extra value-added services will encourage you to buy more Chinese outdoor products?

【多选题】
免费加急物流 / Free expedited shipping
本地 30 天无理由退货 / 30-day free local return policy
延长质保保修期 / Extended quality warranty
套装组合折扣 / Discount bundle sets
专业产品使用说明书 / Professional product usage manuals
详细尺码对比参照表 / Detailed size comparison charts
25.

您对中国制造的户外产品整体印象如何?

What is your overall impression of outdoor products manufactured in China?

26.

您希望中国户外品牌针对北美消费者做出哪些改进?

What improvements do you expect Chinese outdoor brands to make for North American consumers?

27.

您是否会向亲友推荐跨境中国户外用品?请说明理由。

Will you recommend cross-border Chinese outdoor supplies to your relatives or friends? Please explain your reasons.

28.

您对跨境户外产品最希望改进的方面是什么?

What aspects do you most hope to improve for cross-border outdoor products?

Thank you very much for taking the time to fill out this survey!
问卷星提供技术支持
举报