Questionnaire Investigating the Consumption Habits and Market Demand of College Students

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1.
Your gender
Male
Female
Prefer not to say
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2.
Your academic year
Freshman
Sophomore
Junior
Senior
Postgraduate
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3.
Your monthly living expenses (RMB)
Less than 1000
1000-1500
1501-2000
2001-2500
2501-3000
More than 3000
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4.
Your main source of income
Family allowance
Part-time job
Scholarship
Financial aid
Other
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5.
How often do you shop online per month?
Less than once
1-2 times
3-5 times
6-10 times
More than 10 times
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6.
Which category accounts for the largest proportion of your monthly expenses?
Food and beverages
Clothing and accessories
Electronic products
Study materials
Entertainment
Others
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7.
What factors do you consider most when making a purchase?
Price
Quality
Brand
Appearance/design
Practicality
Others
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8.
Do you have a habit of saving money?
Yes, regularly
Yes, occasionally
No, rarely
No, never
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9.
Which type of promotion attracts you the most?
Discounts
Buy one get one free
Gift with purchase
Cashback
Member points
Others
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10.
How do you usually learn about new products or services?
Social media
Friend recommendations
Online advertisements
Offline stores
Television/radio
Newspapers/magazines
Others
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