Deepfake Media and Consumer Engagement: An Empirical Study of Social Media Users in Gen Z in China

This questionnaire is part of an academic research project. All responses are anonymous and will be used for research purposes only. There are no right or wrong answers. Please answer according to your real experience. By continuing, you confirm that you are at least 18 years old and consent to participate in this study.

Part A: Demographic information

1.Gender

Male

Female

Part B: Please write a ‘√’ in the box to show you agree or disagree with the following statements

1 = strongly disagree, 2 = disagree, 3 = neither agree nor disagree, 4 = agree, 5 = strongly agree.

1. Perceived Realism

	很不同意	不同意	一般	同意	很同意
Even though I knew this video was AI-generated, it still felt real to me.
Even though I knew this video was AI-generated, it still felt real to me.
This AI-generated video looks like something that could happen in real life.
This AI-generated video looks like something that could happen in real life.
The AI-generated video evoked a sense of authenticity in its emotional expression.
The AI-generated video evoked a sense of authenticity in its emotional expression.
Watching the AI-generated video made me feel immersed as if it were part of real life.
Watching the AI-generated video made me feel immersed as if it were part of real life.

2. Perceived Deception

	很不同意	不同意	一般	同意	很同意
The AI generated video is not entirely truthful in its description of its content.
The AI generated video is not entirely truthful in its description of its content.
This AI-generated video misleads viewers about what actually happened.
This AI-generated video misleads viewers about what actually happened.
This AI-generated video shows what viewers want to see, not reality.
This AI-generated video shows what viewers want to see, not reality.

3. Awareness of AI Generation

	很不同意	不同意	一般	同意	很同意
I noticed a label or message indicating that this video was AI-generated.
I noticed a label or message indicating that this video was AI-generated.
I realized that the video was created by AI rather than a human.
I realized that the video was created by AI rather than a human.
I understood that the video was synthetic and not a real recording of actual events.
I understood that the video was synthetic and not a real recording of actual events.
I realized it was AI-generated while watching, without relying on comments or the description.
I realized it was AI-generated while watching, without relying on comments or the description.

4.Cognitive Dissonance

	很不同意	不同意	一般	同意	很同意
I feel conflicted because I enjoy the video even though I know it is AI-generated.
I feel conflicted because I enjoy the video even though I know it is AI-generated.
I felt psychologically uncomfortable because my sense of enjoyment conflicted with the fact that the video was AI-generated.
I felt psychologically uncomfortable because my sense of enjoyment conflicted with the fact that the video was AI-generated.
A part of me feels like I shouldn't enjoy AI-generated video, but I will anyway
A part of me feels like I shouldn't enjoy AI-generated video, but I will anyway
The fact that it’s fake yet entertaining makes the video more interesting to me
The fact that it’s fake yet entertaining makes the video more interesting to me
Knowing that it was generated by AI piqued my curiosity instead.
Knowing that it was generated by AI piqued my curiosity instead.

5.Consumer Engagement

	很不同意	不同意	一般	同意	很同意
Even though I know this video is AI-generated, I would still like it.
Even though I know this video is AI-generated, I would still like it.
I would comment on this AI-generated video, even while being aware it is not real.
I would comment on this AI-generated video, even while being aware it is not real.
I would share this AI-generated video with others, despite knowing it is synthetic.
I would share this AI-generated video with others, despite knowing it is synthetic.
I would recommend this type of AI-generated video to my friends, even if I know it is not authentic.
I would recommend this type of AI-generated video to my friends, even if I know it is not authentic.
I would continue to watch similar AI-generated videos in the future, even though I am aware they are not real.
I would continue to watch similar AI-generated videos in the future, even though I am aware they are not real.