An Investigation into Audi's Current Market Position and Future Development Prospects in China

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1.
Which luxury car brand do you prefer to purchase in the Chinese market from 2020 to 2024?
Audi
Mercedes-Benz
BMW
Other luxury brands
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2.
What do you think is Audi's sales ranking in China's luxury car market from 2020 to 2024?
First
Second
Third
Unclear
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3.
Which category of Audi models has the highest sales volume in your opinion?
Medium-sized sedan
Large-sized sedan
Compact SUV
Medium-sized SUV
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4.
Have you considered buying Audi's pure electric vehicles?
Already purchased
Considered
Not considered
Unfamiliar with them
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5.
How do you view Audi's pricing of new energy vehicles compared with Mercedes-Benz and BMW?
Higher
Similar
Lower
Unclear
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6.
Can Audi's current product portfolio meet the demand of China's new energy vehicle market?
Fully meet
Basically meet
Hardly meet
Not meet at all
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7.
What is the weakest link in Audi's product layout?
Entry-level EVs
Mid-to-high end EVs
PHEVs
High-end flagship EVs
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8.
What is the most important factor affecting your choice of luxury brands?
Brand reputation
Price
Design and configuration
After-sales service
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9.
What is Audi's core competitive disadvantage compared with Mercedes-Benz and BMW?
Slow NEV transformation
Outdated design
Unreasonable pricing
Declining brand appeal
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10.
Do you plan to buy a luxury new energy vehicle in the next two years?
Definitely
Probably
Uncertain
No
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