This survey aims to understand how social media, emotions and practical conditions influence people’s intention to travel to Zibo during national holiday periods (e.g., May Day, Golden Week). There are no right or wrong answers. Please answer honestly according to your own experience and feelings.Your responses are anonymous and will be used for academic research only.
本问卷旨在了解：在国家法定节假日（如“五一”、“黄金周”）期间，社交媒体、情绪以及实际条件如何影响人们前往淄博旅游的意向。问卷没有“对”或“错”的答案，请根据您自己的真实经历和感受作答。您的回答将严格保密，仅用于学术研究目的。
Screening questions / 筛选题
Have you seen any social media content about Zibo (e.g., Zibo barbecue, Zibo tourism, local atmosphere) in the past 12 months?
在过去 12 个月中，您是否在社交媒体上看过关于淄博的内容（例如：淄博烧烤、淄博旅游、当地氛围等）？
(If “No”, please end the survey. Thank you for your time.) 如选择“否”，请结束作答，感谢您的时间
During national holiday periods (e.g., May Day, Golden Week), have you considered travelling for leisure (to any destination)?
在国家法定节假日（如“五一”、“黄金周”等）期间，您是否曾经考虑过外出旅游（目的地不限）？
(If “No”, you may still continue, but please answer based on how you would normally think about holiday travel.) 如选择“否”，您仍可继续作答，但请根据您一般对节假日旅游的想法来回答。
Gender 性别
Age 年龄
Highest level of education completed / 最高受教育程度
Monthly personal income (RMB, before tax) / 个人月收入（税前，人民币）
Please select the province (or equivalent region) where you mainly live.
请勾选您目前主要居住的省份（或同级地区）
Please indicate how much you agree or disagree with each statement about Zibo during national holidays.
Use the following scale:1 = Strongly disagree 2 = Disagree 3 = Slightly disagree 4 = Neither agree nor disagree 5 = Slightly agree 6 = Agree 7 = Strongly agree
请根据您对“节假日期间前往淄博”相关陈述的看法，选择最符合您意见的选项。
评分标准如下：1 = 非常不同意 2 = 不同意 3 = 稍微不同意 4 = 一般 / 说不清 5 = 稍微同意 6 = 同意7 = 非常同意
In the past 12 months, I have often seen social media posts about Zibo (e.g., barbecue, local atmosphere, travel experiences).
过去 12 个月里，我经常看到关于淄博的社交媒体帖子（如烧烤、当地氛围、旅游体验等）。
Short videos or vlogs about Zibo appear frequently on my social media feeds.
关于淄博的短视频或视频博客，经常出现在我的社交媒体推送中。
When I see others enjoying Zibo on social media during holidays, I feel I am missing out.
当我在社交媒体上看到他人节假日在淄博玩得很开心时，我会担心自己错过了什么
If I do not visit Zibo during the holiday, I will feel I missed a special experience.
如果节假日不去淄博，我会觉得自己错过了一次特别的体验。
Travelling to Zibo during the holiday would be enjoyable for me.
对我来说，节假日去淄博旅游会是件轻松愉快的事。
Travelling to Zibo during the holiday would be worthwhile.
节假日去淄博旅游是值得的。
Most people who are important to me think I should travel to Zibo during the holiday.
大多数对我重要的人都认为，我应该在节假日去淄博旅游。
In my social circle, going to Zibo during holidays is seen as a good thing.
在我的社交圈里，节假日去淄博被认为是一件好事。
For me, it would be easy to organise a trip to Zibo during Golden Week.
对我来说，在黄金周期间组织去淄博的行程会是容易的。
I am confident that I could get suitable transport and accommodation if I decided to visit Zibo during the holiday.
如果我决定在节假日去淄博，我有信心能订到合适的交通和住宿。
During Golden Week, Zibo’s transport, accommodation and restaurants can adequately handle the number of visitors.
黄金周期间，淄博的交通、住宿和餐饮能够充分接待游客数量。
Even though Zibo is busy during holidays, the level of crowding is still acceptable for tourists like me.尽管淄博节假日很热闹，但拥挤程度对我这样的游客来说仍然可以接受。
The chance to experience Zibo’s holiday atmosphere feels limited to a short period.
体验淄博节假日氛围的机会，感觉只限于很短的一段时间。
If I do not go to Zibo this holiday, I may not have a similar chance soon.
如果这次节假日不去淄博，我可能在短期内不会有类似的机会。
I believe that residents in Zibo generally welcome holiday tourists.
我认为淄博居民普遍欢迎节假日游客。
If I visit Zibo, local people would be willing to help me (for example, with directions, ordering food or queuing).
如果我访问淄博，当地人愿意帮助我（例如指路、点餐或在排队时提供帮助）。
I intend to travel to Zibo during an upcoming national holiday (e.g., Golden Week).
我打算在即将到来的国家法定节假日（如黄金周）去淄博旅游。
It is likely that I will choose Zibo as a holiday destination in the near future.
近期我很可能会选择淄博作为假日目的地。
Which social media platforms do you most frequently use to view travel-related content? (You may select more than one.)
您最常用哪些社交媒体平台来浏览旅游相关内容？（可多选）
Evaluation object score
