Psychological Mechanisms of AI Celebrity Endorsement in Consumers’ Willingness to Pay a Premium

Thank you for your willingness to answer this survey. This study aims to understand how consumers perceive AI celebrity endorsements and how these perceptions influence their willingness to pay a premium price for endorsed products.

感谢您参与本次问卷调查。本研究旨在探讨消费者对人工智能虚拟名人代言的认知方式，以及这些认知如何影响消费者对代言产品的溢价支付意愿。

For the purpose of this survey, an AI celebrity refers to a computer-generated or virtual persona designed using artificial intelligence and used in marketing or advertising to endorse products or brands.

在本研究中，人工智能虚拟名人是指通过人工智能技术生成的计算机虚拟形象，该形象被应用于市场营销或广告活动中，为产品或品牌进行代言。

Your participation is entirely voluntary and anonymous. The information you provide will be used solely for academic research and will be kept confidential. There are no known risks associated with participation, and you may withdraw from the survey at any time without providing a reason.
您的参与完全基于自愿原则，且本问卷为匿名填写。您所提供的所有信息仅用于学术研究目的，并将严格保密。本研究不存在任何已知风险，您可在任何时间选择退出本次调查，且无需提供任何理由。