Hello everyone

This questionnaire is designed to gather everyone's basic information and prepare for teaching. Please fill it out based on your actual situation. The content you provide will not be used as a basis for any course assessment. However, whether you complete this questionnaire will affect your attendance grade.
PART1: BASIC INFORMATION
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1. Your name:
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2. Your gender:
Male
Female
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3. Your Student ID:
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4. Your group number in this course:
Group 1
Group 2
Group 3
Group 4
Group 5
Group 6
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5. Are you the team leader in your group?
Yes
No
To better conduct teaching, I need to understand your situation. Below are some statements. Please rate how well each statement aligns with your actual situation, where1 = Completely Does Not Alignand5 = Completely Aligns(3 = Moderately Aligns).
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7. I am very familiar with Chinese culture.
Completely Does Not Align
Completely Aligns
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8. I am very familiar with Chinese brands.
Completely Does Not Align
Completely Aligns
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9. I am very familiar with Chinese social media,such as Weibo, Wechat, xiaohongshu.
Completely Does Not Align
Completely Aligns
PART 2: CUSTOMER BEHAVIOR PREFERENCE
Please rate how well each statement aligns with your personal consumption tendencies, where 1 = Strongly Disagree ,2 = Disagree , 3 = Neutral , 4 = Agree ,5 = Strongly Agree
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1. I prefer to purchase products with unique and innovative designs
Strongly Disagree
Strongly Agree
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2. When selecting products, I prioritize functionality and practicality
Strongly Disagree
Strongly Agree
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  1. 3. I am willing to pay a premium for products from well-known brands.
Strongly Disagree
Strongly Agree
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  1. 4. Before making a purchase, I always carefully read other consumers’ reviews and recommendations.
Strongly Disagree
Strongly Agree
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  1. 5. I have a strong preference for eco-friendly and sustainable products.
Strongly Disagree
Strongly Agree
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  1. 6. Promotional offers (e.g., discounts, spend-and-save deals) greatly influence my purchasing decisions.
Strongly Disagree
Strongly Agree
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  1. 7. I enjoy trying newly launched products and services.
Strongly Disagree
Strongly Agree
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  1. 8. The quality of after-sales service is a key factor in my buying decisions.
Strongly Disagree
Strongly Agree
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  1. 9. I tend to choose products that reflect my personal style and taste.
Strongly Disagree
Strongly Agree
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  1. 10. When buying similar products, I prioritize the option with the lowest price.
Strongly Disagree
Strongly Agree
These ten statements about consumer behavior preferences highlight key points that need to be considered in the marketing process from various perspectives. From now on, you will shift your perspective from that of a consumer to a marketer, and think about how to capture consumers' attention in this role.

Let’s start the study of this course!!
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