Impact of Anta's Sports Marketing Strategies on Young Consumers Aged 18-35

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1.
Your gender?
Male
Female
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2.

Which age group do you belong to?

18-22 years old
23-27 years old
28-31 years old
32-35 years old
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3.

Do you know about Anta's sports marketing-related content (For example event sponsorship, athlete endorsement, sports co-branding...)?

Know nothing at all
Know a little
Have a general understanding
Know quite well
Know very well
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4.

Through which channels do you mainly come into contact with Anta's sports marketing content?

【多选题】
Live/broadcast sports events
Social media (Douyin/Xiaohongshu/Weibo)
Short-video platform ads
Offline stores/ outdoor ads
Recommendations from sports bloggers/ internet celebrities
E-commerce platforms (Tmall/ JD.com, etc.)
Sharing from friends/ colleagues
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5.

Which type of Anta's sports marketing is most attractive to you?

【多选题】
Professional sports event sponsorship (e.g., basketball/ running events)
Signing well-known athletes/ sports stars as endorsers
Hosting mass sports activities (e.g., city runs, fitness competitions)
Launching co-branded products with sports IPs/ events
Sponsoring campus sports activities/ events
Sports public welfare-related marketing activities
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6.

Has Anta's sports marketing content raised your awareness of the brand?

Not at all
Raised slightly
Raised to a certain extent extent
Raised obviously
Raised extremely significantly
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7.

Has Anta's sports marketing improved your favorability towards the brand?

Not at all
Improved slightly
Improved to a certain extent
Improved obviously
Improved extremely significant
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8.

Will Anta's sports marketing content prompt your willingness to buy Anta's products?

Definitely not
Extremely low possibility
Possible
Relatively high possibility
Definitely yes
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9.

How influential are sports marketing-related factors when you purchase Anta's products?

No influence
Slight influence
General influence
Great influence
Extreme influence
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10.

How do you think the fit is between Anta's sports marketing and its brand image?

No compatible at all
Low compatibility
General compatibility
High compatibility
Fully compatible
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11.

How satisfied are you with Anta's current sports marketing strategies as a whole? (1-5 points, 1 point for extremely dissatisfied, 5 points for extremely satisfied)

1 Point
2 Points
3 Points
4 Points
5 Points
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12.

What do you think is the most needed improvement for Anta's sports marketing?

【多选题】
Too single marketing forms
Inadequate coverage of promotion channels
Insufficient interactivity with young consumers
Lack of innovation in marketing content
Low integration of products and sports marketing
Unreasonable frequency of marketing promotion
Others (Please specify)
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13.

Will you recommend Anta's brand/ products to people around you because of Anta's sports marketing content?

Definitely not
Probably not
Uncertain
Probably yes
Definitely yes
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