Influencer impact on product purchase rate 影响因素对产品购买率的影响

This is a survey to find out the impact of social media influencers on product purchase rate. There is a total of 16 questions and it should take around 2-3 minutes to complete. Your participation is greatly appreciated! 这是一项旨在了解社交媒体影响者对产品购买率影响的调查。调查共有16个问题，大约需要2-3分钟完成。非常感谢您的参与！
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1.
Do you follow any social media influencers?
你有没有关注任何社交媒体网红？
Yes 有
No 没有
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2.
Which of these social media do you use often? 你经常使用以下哪些社交媒体平台？【多选题】
Tiktok 抖音
Youtube
X/twitter 推特
Rednote 小红书
Instagram
Weibo 微博
Others 其他
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3.
I trust recommendations made by influencers.
我相信网红推荐的产品。
(Rate 1-5，选 1-5）
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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4.
Influencers often introduce me to new products.
网红经常让我发现新的产品。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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5.
Influencers affect my interest in a product.
网红会影响我对产品的兴趣。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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6.
I feel that influencers I follow are trustworthy and sincere.
我觉得我关注的网红很可信、很真诚。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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7.
I feel connected to the influencers I follow.
我觉得与我关注的网红有一定的情感联系。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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8.
 I have purchased a product because an influencer recommended it.
我曾因为网红推荐而购买过产品。
Yes 是
No 否
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9.
How often do influencers influence your purchase decisions?
网红对你的购买决定影响有多大？
1 Not at all 完全没有
2
3 Some influence 有一点
4
5 Very strong influence 影响很大
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10.
I am willing to try new products recommended by influencers.
我愿意尝试网红推荐的新产品。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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11.
How likely are you to buy a product after seeing an influencer use it?
看到网红使用某产品后，你有多大可能会购买？
1 Very unlikely 非常不可能
2
3 Neutral 一般
4
5 Very likely 非常可能
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12.
Products recommended by influencers seem more trustworthy to me.
网红推荐的产品让我觉得更可信。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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13.
I believe influencers help me make better purchase decisions.
我认为网红能帮助我做更好的购买决定。
1 Strongly disagree 非常不同意
2
3 Neutral 一般
4
5 Strongly agree 非常同意
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14.
What is your age? 您几岁？
18–24

25–34
35–44
45+
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15.
Your gender? 您的性别?
Male 男
Female 女
Prefer not to say 不愿回答
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16.
Your monthly income？您的月收入（人民币）
＜ ¥3,000
¥3,000–¥7,000
¥7,001–¥12,000
＞ ¥12,000
Prefer not to say 不愿回答
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