Macao Travel Preferences Survey
澳門旅遊偏好問卷

Hello! We are students from IRTM7042: Direct Marketing and Customer Relationship Management in Integrated Resorts. This survey aims to understand the travel preferences of young travelers aged 18–30 who have previously visited Macao. Our project explores how Wynn Macao and the historic area of Rua da Felicidade, Rua de Cinco de Outubro and Rua dos Mercadores can be combined into an appealing travel experience for young visitors. Your responses will help us understand travel preferences, itinerary choices, budget considerations, and social media behavior. The survey takes approximately 3–5 minutes. Participation is voluntary, and no name or contact information is required. All responses will be used only for academic purposes. There are no right or wrong answers, so please answer based on your own experience and preferences. Thank you for your participation!
您好！我們是 IRTM7042「綜合度假村直接營銷與顧客關係管理」課程的學生。本問卷旨在瞭解 18–30歲、曾以休閒或旅遊目的到訪澳門的年輕旅客之旅遊偏好。 本項目探討如何將 澳門永利與福隆新街、十月初五街及草堆街一帶歷史街區結合，設計適合年輕旅客的旅遊體驗。您的回答將幫助我們瞭解旅遊偏好、行程選擇、預算考量及社交媒體使用習慣。 完成本問卷約需 3–5分鐘。參與完全自願，本問卷不要求提供姓名或聯絡方式，所有回答僅用於學術及課程項目用途。本問卷沒有正確或錯誤答案，請根據您的真實經驗及個人偏好作答。 感謝您的參與！

 Instructions: Please follow the selection limit for each question.
 作答說明: 請按每題說明選擇相應數量的選項。
Screening Questions 
篩選題
*
1.
What is your age group? 
您的年齡屬於以下哪個組別？
Single choice — Select ONE option. / 單選題——請選擇一項。
Below 18 / 18歲以下
18–20 / 18–20歲
21–23 / 21–23歲
24–26 / 24–26歲
27–30 / 27–30歲
Above 30 / 30歲以上
*
2.
Have you previously visited Macao for leisure or tourism purposes? 
您是否曾以休閒或旅遊為目的到訪澳門？
Single choice — Select ONE option. / 單選題——請選擇一項。
Yes / 是
No / 否
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