泡泡玛特国际市场营销调研

I often see Pop Mart’s overseas marketing content on social platforms such as TikTok and Instagram.

我经常在TikTok、Instagram等社交平台刷到泡泡玛特海外营销内容。

I know Pop Mart’s main overseas promotion methods include KOL short videos and offline pop-up stores.

我了解泡泡玛特海外主要推广方式包含网红短视频、线下快闪店。

I have purchased Pop Mart blind boxes through overseas official channels.

我曾通过海外官方渠道购买泡泡玛特盲盒。

Pop Mart’s overseas product styles lack localized designs that fit local cultural preferences.

泡泡玛特海外产品款式缺少适配本土文化偏好的本土化设计。

The English copy of Pop Mart’s social media promotion is rigid and not in line with local youth’s language habits.

泡泡玛特社媒宣传英文文案生硬，不符合当地年轻人语言习惯。

Pop Mart rarely cooperates with local vertical art KOLs for overseas marketing.

泡泡玛特海外营销很少和本土垂直艺术领域网红合作。

Pop Mart’s overseas offline pop-up stores have insufficient publicity and low exposure.

泡泡玛特海外线下快闪店宣传力度不足，曝光度低。

Pop Mart’s overseas after-sales and logistics service experience needs to be greatly improved.

泡泡玛特海外售后、物流服务体验有待大幅改善。

Pop Mart’s overseas brand image is single, failing to convey Chinese trendy cultural connotations well.

泡泡玛特海外品牌形象单一，未能很好传递中国潮流文化内涵。

10.

Increasing localized limited blind box series can effectively boost Pop Mart’s international sales.

增加本土化限定盲盒系列能够有效提升泡泡玛特国际销量。

11.

Deep cooperation with local art and fashion KOLs will optimize Pop Mart’s overseas marketing effect.

深度联动本土艺术、时尚网红能够优化泡泡玛特海外营销效果。

12.

Riching offline interactive exhibition activities is a valuable suggestion to expand Pop Mart’s global market.

丰富线下互动展览活动是拓展泡泡玛特全球市场的有效建议。