比亚迪停产燃油车政策对新能源车主和原来燃油车主的影响调查

I am a student of the International Education College of Shanghai University of Finance and Economics. I am conducting a study on the impact of BYD's discontinuation of fuel vehicles on both new energy vehicle owners and original fuel vehicle owners. Thank you all very much for helping me complete this questionnaire. The information collected in this questionnaire is confidential and will only be used in this research.我是一名上海财经大学国际教育学院的学生。我正在调查比亚迪停产燃油车对新能源车主和原来燃油车主的的影响。非常感谢大家帮我完成这个调查问卷，此问卷收集到得的信息都是保密的，只用在本次调研中。
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Q1: What type of BYD vehicle do you currently own? / 您目前拥有的比亚迪车辆类型是？

Fuel Vehicle / 燃油车
New Energy Vehicle (BEV/PHEV) / 新能源车（纯电动/插电混动）
I do not own a car currently (Potential Consumer) / 我目前没有车辆（潜在消费者）

Potential consumers of BYD's new energy vehicles (To be answered by those who selected 'New Energy Vehicle' or 'Potential Consumer' in Q1) If you choose a fuel-powered vehicle, please go directly to Q5. /潜在比亚迪新能源消费者部分 (请在第一题中选择'新能源车'或'潜在消费者'的受访者回答)Q2-Q4。如果选择了燃油车请直接到Q5


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Q2: How satisfied are you with the overall performance of BYD's new energy vehicles and technologies in the current market?/ 您对当前市场比亚迪新能源车型与技术整体的满意度如何？
(1 = Very Dissatisfied, 5 = Very Satisfied / 1=非常不满意, 5=非常满意)
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5
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Q3: Which technical features of BYD's new energy vehicles are the most important to you? (You can select multiple options.)/ 对您而言，比亚迪新能源车的哪些技术特性最为重要？（可多选）
【多选题】
Driving Range / 续航里程
Charging Speed / 充电速度
Smart Driving Features / 智能驾驶功能
Infotainment System Performance / 车机系统性能
Safety Performance / 安全性能
Other (Please specify) / 其他 (请说明) _______
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Q4: Which factors might prevent you from purchasing a BYD new energy vehicle? (Multiple choices are allowed) / 哪些因素可能会阻碍您购买比亚迪新能源车？（可多选）
【多选题】
Concerns about Technology Maturity / 对技术成熟度的担忧
High Purchase Price / 购买价格偏高
Range Anxiety / 续航焦虑
Low Resale Value / 保值率低
Insufficient Charging Infrastructure / 充电设施不完善
Other (Please specify) / 其他 (请说明) _______
The current respondents who own BYD fuel vehicles (please select 'Fuel Vehicles' in the first question to answer)/ 现有比亚迪燃油车车主部分 (请在第一题中选择'燃油车'的受访者回答)Q5-Q6
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Q5:How satisfied are you with the overall service experience of the current BYD fuel vehicles?/ 您对当前比亚迪燃油车售后服务体验的整体满意度如何？
(1 = Very Dissatisfied, 5 = Very Satisfied / 1=非常不满意, 5=非常满意)
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5
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Q6: Which after-sales issues regarding your use of BYD vehicles do you pay the most attention to? (Multiple choices are allowed)/ 您在比亚迪车辆使用过程中对哪些售后问题最为关注？（可多选）
【多选题】
Maintenance and Repair Costs / 维修保养成本
Spare Parts Availability / 配件供应速度
Convenience of Service Locations / 服务网点便利性
Professionalism of Service Staff / 服务人员专业性
Transparency of Maintenance Process / 保养流程透明度
Other (Please specify) / 其他 (请说明) _______

Regarding the perception of the decision to halt production of BYD's fuel vehicles (all respondents are required to answer) / 关于比亚迪燃油车停产决策认知的部分 (所有受访者均需回答)
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Q7: How would you view BYD's decision to cease production of fuel vehicle models?/ 您会如何看待比亚迪决定停产燃油车车型的决策？
A reasonable step for technological iteration / 合理的技术迭代步骤
Worried about future spare parts and maintenance / 担忧未来的配件供应与维修
It would decrease my trust in the brand / 这会降低我对该品牌的信任度
It does not affect my purchase decision / 不影响我的购买决策
Other (Please specify) / 其他 (请说明) _______
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Q8: To what extent will the decision of discontinuing the production of fuel vehicles by BYD affect your trust in this brand?To what extent will the decision of discontinuing the production of fuel vehicles by BYD affect your trust in this brand?/比亚迪燃油车停产决策会在多大程度上影响您对该品牌的信任度？
(1 = Significantly Decrease, 5 = Significantly Increase / 1=显著下降, 5=显著提升)
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Q9: How will the discontinuation of BYD's fuel vehicles affect your willingness to purchase products from this brand again? / 比亚迪燃油车停产会如何影响您再次购买该品牌产品的意愿？
No impact at all / 完全没有影响
I might switch to other brands / 我可能会转向其他品牌
I would need to evaluate their new models before deciding / 需要评估其新产品后再做决定
I would definitely not repurchase from this brand / 坚决不再购买该品牌
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Q10: After BYD stopped producing fuel vehicles, what factors do you think are crucial for the brand to regain your trust? (Multiple choices are allowed)/在比亚迪停产燃油车后，您认为该品牌要重新赢得您的信任，有哪些因素比较重要？（可多选）
【多选题】
· Transparent communication about the reasons and future plans / 关于停产原因及未来规划保持透明沟通
· Exceptional after-sales support and long-term parts guarantee for discontinued models / 为停产车型提供卓越的售后支持和长期的配件保障
· Launching a highly innovative and competitive new model / 推出一款极具创新性和竞争力的新车型
· Offering attractive loyalty benefits or trade-in programs for existing owners / 为现有车主提供有吸引力的忠诚度福利或换购方案
· A significant improvement in brand reputation and public perception over time / 品牌声誉和公众形象随时间的显著改善
· Other (Please specify) / 其他（请说明） _______
Thank you for your time and valuable input! / 感谢您抽出时间并提供宝贵意见！
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