请输入您的标题

1. 您的性别? / What is your gender?

A. 男 / Male

B. 女 / Female (结束问卷 / End survey)

2. 您的年龄? / What is your age?

A. 18–25岁 / 18–25 years

B. 26–30岁 / 26–30 years

C. 31–35岁 / 31–35 years

D. 36–40岁 / 36–40 years

E. 40岁以上 / 40 years or above (结束问卷 / End survey)

您是否购买过太平鸟男装产品? / Have you ever purchased any Peacebird Men's Wear product?

A. 是 / Yes

B. 否 / No *(跳转至第3题 / Skip to Q3)*

3. 您通常通过哪些渠道了解或购买太平鸟男装?（可多选） / Through which channels do you usually learn about or purchase Peacebird Men's Wear? (Multiple selections allowed)[Multiple]

A. 天猫/京东旗舰店 / Tmall/JD flagship store

B. 抖音/小红书直播 / Douyin/Xiaohongshu live stream

C. 线下实体店 / Physical store

D. 朋友推荐 / Friend recommendation

E. 其他 / Others

4. 您购买男装时最看重的三个因素是?（多选题） / What are the three most important factors when you purchase men's wear?[Multiple]

A. 品牌知名度 / Brand知名度

B. 设计/时尚感 / Design / fashion appeal

C. 面料/舒适度 / Fabric / comfort

D. 价格 / Price

E. 折扣力度 / Discount intensity

F. 购买便利性 / Purchase convenience

G. 售后服务 / After-sales service

5. 您对太平鸟男装品牌的整体印象如何? / What is your overall impression of the Peacebird Men's Wear brand?

您认为太平鸟男装近两年的品牌形象是否发生了变化? / Do you think the brand image of Peacebird Men's Wear has changed in the past two years?

A. 明显提升 / Significantly improved

B. 略有提升 / Slightly improved

C. 没有变化 / No change

D. 有所下降 / Somewhat declined

E. 不清楚 / Not sure

6. 您是否注意到太平鸟男装近年来价格有所上涨? / Have you noticed any price increase of Peacebird Men's Wear in recent years?

A. 明显上涨 / Significantly increased

B. 略有上涨 / Slightly increased

C. 没注意 / Not noticed

D. 没涨价 / No increase

E. 反而更便宜了 / Become cheaper instead

7. 您对当前太平鸟男装定价的总体看法是? / What is your overall opinion on the current pricing of Peacebird Men's Wear?

A. 偏高，超出预期 / Too high, beyond expectation

B. 合理，物有所值 / Reasonable, value for money

C. 偏低，性价比高 / Rather low, good value

D. 不确定 / Not sure

8. 您购买太平鸟男装的主要动机是?（单选） / What is your primary motivation for purchasing Peacebird Men's Wear? (Single choice)

A. 日常穿着 / Daily wear

B. 职场通勤 / Work commute

C. 社交场合 / Social occasions

D. 追逐潮流/联名款 / Following trends / co branded items

E. 其他 / Others

9. 您对太平鸟男装线下门店的购物体验满意吗? / Are you satisfied with the in store shopping experience at Peacebird Men's Wear physical stores?

A. 非常满意 / Very satisfied

B. 比较满意 / Somewhat satisfied

C. 一般 / Neutral

D. 不满意 / Dissatisfied

E. 未体验过 / Have not experienced

10. 您更倾向于在哪种促销节点购买太平鸟男装? / During which type of promotion period do you prefer to purchase Peacebird Men's Wear?

A. 双11/618 / Double 11 / 618

B. 换季折扣 / Seasonal clearance

C. 新品首发 / New product launch

D. 不限时机，看中即买 / No specific timing, buy when interested

11. 您对太平鸟男装未来的改进方向有哪些建议? / What suggestions do you have for the future improvement of Peacebird Men's Wear?