Conspicuous Consumption（炫耀性消费）调查问卷

1. Your gender 你的性别

A. Male 男

B. Female 女

2. Your grade 你的年级

A. Freshman 大一

B. Sophomore 大二

C. Junior 大三

D. Senior 大四

3. Your monthly disposable living expenses 每月可支配生活费

A. Below 1000 yuan 1000 元以下

B. 1000–1500 yuan 1000-1500 元

C. 1500–2000 yuan 1500-2000 元

D. 2000–3000 yuan 2000-3000 元

E. Over 3000 yuan 3000 元以上

二、Consumption Attitude 消费态度

1. I buy famous brands to show my taste to others. 我购买名牌是为了向别人展示个人品味。

2. I care about others’ opinions when I choose expensive products. 选购高价商品时，我会在意别人的看法。

3. Owning luxury goods can improve others’ impression of me. 拥有奢侈品能提升别人对我的印象。

4. I would buy high-priced goods even if I don’t really need them. 即使不是必需品，我也会购买高价商品。

5. I tend to post expensive purchases on social media. 我会在社交平台晒出高价购买的物品。

8. I will cut daily spending to afford a luxury item. 我会压缩日常开销，攒钱购买一件奢侈品。

三、Consumption Behavior 消费行为（单选 / 多选）

1. How often do you buy brand-name /luxury products? 你购买名牌 / 轻奢产品的频率?

A. Never 从不

B. Seldom (once a year or less) 很少（一年≤1 次）

C. Occasionally (2–3 times a year) 偶尔（一年 2-3 次）

D. Often (every several months) 经常（每隔几个月）

E. Frequently (every month) 频繁（每月）

2. What types of products do you tend to buy for showing off? (Multiple choice) 你倾向购买哪些品类用于彰显自身?（可多选）【多选题】

A. Clothing & shoes 服饰鞋包

B. Cosmetics & skincare 美妆护肤

C. Electronic products (phone, watch) 电子产品（手机、手表）

D. Catering & travel 餐饮、高端旅行

E. Accessories (jewelry) 首饰配饰

F.game items游戏道具

G. None of above 没有

3. What is your main motivation to buy expensive brand products? (Multiple choice) 购买高价品牌商品的主要动机?（可多选）【多选题】

A. For actual use /good quality 自用，品质好

B. Show personal status and taste 彰显身份、品味

C. Follow peers /keep up with friends 从众，跟上身边同学

D. Gift for others 送礼

E. Social media influence (KOL recommendation) 社交媒体网红推荐

F. Other 其他

4. Will you borrow money or use consumer credit to buy luxury goods? 是否会借钱 / 使用消费信贷购买奢侈品?

四、Influencing Factors & Opinion 影响因素与观点（单选）

1. Which factor affects your conspicuous consumption most? 对你炫耀性消费影响最大的因素

A. Family economic condition 家庭经济条件

B. Peer pressure 同辈压力

C. Social media 社交媒体

D. Personal values 个人价值观

E. Advertisement 广告营销

2. What do you think of conspicuous consumption among college students? 你如何看待大学生中的炫耀性消费?

A. It is normal, everyone has the right to consume freely 很正常，每个人拥有自由消费权

B. It should be treated rationally; we should avoid blind comparison 需要理性看待，避免盲目攀比

C. It is not suitable for students; it brings heavy economic pressure 不适合学生，会造成沉重经济压力

D. It is bad and should be opposed 是不良行为，应当反对