A survey of the factors affecting the interest in League of Legends competitions

Dear Sir/Madam,

Thank you very much for taking the time to participate in this survey.

I am a master student from UCSI University. This study aims to examine the continued attention intention of audiences of League of Legends esports events. Specifically, it explores how factors such as player identification, spectator satisfaction, community engagement, and brand identification influence their loyalty toward League of Legends esports events. This questionnaire is for academic research purposes only and has no commercial use. All responses are anonymous and confidential, and the information you provide will be used strictly for research analysis only.

There are no right or wrong answers. Please answer each question based on your actual opinions and experiences regarding League of Legends esports events. Your response is very important to this study.

This questionnaire will take approximately 5–8 minutes to complete. Thank you again for your support and participation.

SECTION A

INSTRUCTION: Please provide the following information about yourself by placing a (√) on one of the blank space to assist us in analyzing the responses.

*
1. What is your gender?
Male
Female
*
2. What is your age?
Under 18
18-22
23-27
28-32
33 and above
*
3. What is your highest level of education?
High school or below
Diploma
Bachelor
Master
PhD
*
4. How many hours do you spend watching League of Legends esports-related content per week on average?
Less than 1 hour
1–3 hours
4–6 hours
7–10 hours
More than 10 hours
*
5. Which platforms do you mainly use to watch League of Legends esports events? (Multiple choices allowed)【多选题】
Live-streaming platforms
Video platforms
Social media
Official esports platforms
Offline viewing
*

6. Which type of League of Legends esports events do you follow most often?

LPL
MSI
World Championship
Other regional leagues
Multiple events

SECTION B

INSTRUCTION: The following are the factors affecting the interest in League of Legends competitions. Please circle the appropriate box to indicate whether you agree or disagree with the statement below.

*

Player Identification

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
I consider myself to be a loyal fan of the League of Legends team/player I support.   
I consider myself to be a loyal fan of the League of Legends team/player I support.   
When someone criticizes the League of Legends team/player I support, I feel uncomfortable.
When someone criticizes the League of Legends team/player I support, I feel uncomfortable.
The performance of the League of Legends team/player I support affects my emotions.  
The performance of the League of Legends team/player I support affects my emotions.  
I feel proud when the League of Legends team/player I support wins.     
I feel proud when the League of Legends team/player I support wins.     
Supporting a League of Legends team/player has become part of who I am.   
Supporting a League of Legends team/player has become part of who I am.   
I feel that I belong to the same group as fans who support the same team/player.   
I feel that I belong to the same group as fans who support the same team/player.   
*
Spectator Satisfaction
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
Overall, I am satisfied with my experience of watching League of Legends esports events.
Overall, I am satisfied with my experience of watching League of Legends esports events.
League of Legends esports events usually meet my viewing expectations.
League of Legends esports events usually meet my viewing expectations.
I think the overall quality of League of Legends esports events is satisfactory.
I think the overall quality of League of Legends esports events is satisfactory.
The matches in League of Legends esports events are usually exciting and appealing.
The matches in League of Legends esports events are usually exciting and appealing.
I am satisfied with the broadcast and production quality of League of Legends esports events.
I am satisfied with the broadcast and production quality of League of Legends esports events.
The commentary and analysis of League of Legends esports events enhance my viewing experience.
The commentary and analysis of League of Legends esports events enhance my viewing experience.
The schedule of League of Legends esports events is generally convenient for me to follow.
The schedule of League of Legends esports events is generally convenient for me to follow.
*

Community Engagement

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
The schedule of League of Legends esports events is generally convenient for me to follow.
The schedule of League of Legends esports events is generally convenient for me to follow.
I frequently participate in discussions in League of Legends esports-related communities.
I frequently participate in discussions in League of Legends esports-related communities.
I comment on, repost, or share League of Legends esports content on social media or in communities.
I comment on, repost, or share League of Legends esports content on social media or in communities.
I am willing to invest time in following topics and updates related to League of Legends esports.
I am willing to invest time in following topics and updates related to League of Legends esports.
I actively participate in online interactive activities related to League of Legends esports.
I actively participate in online interactive activities related to League of Legends esports.
Interactions in the League of Legends esports community are meaningful to me.
Interactions in the League of Legends esports community are meaningful to me.
Through participating in the League of Legends esports community, I have built connections with other viewers.
Through participating in the League of Legends esports community, I have built connections with other viewers.
I see myself as an active member of the League of Legends esports community.
I see myself as an active member of the League of Legends esports community.
*

Brand Identification

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
I see myself as an active member of the League of Legends esports community.
I see myself as an active member of the League of Legends esports community.
I feel that the League of Legends esports brand represent people like me.
I feel that the League of Legends esports brand represent people like me.
I feel a strong sense of belonging to the League of Legends esports brand.
I feel a strong sense of belonging to the League of Legends esports brand.
The League of Legends esports brand is consistent with my self-image.
The League of Legends esports brand is consistent with my self-image.
When others praise League of Legends esports, I feel pleased.
When others praise League of Legends esports, I feel pleased.
When others criticize League of Legends esports, I feel as if they are criticizing something I identify with.
When others criticize League of Legends esports, I feel as if they are criticizing something I identify with.
Following League of Legends esports helps express my interests and identity.
Following League of Legends esports helps express my interests and identity.
*

Loyalty

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
I intend to continue following League of Legends esports events in the future.
I intend to continue following League of Legends esports events in the future.
Even if there are other esports events to watch, I would still prioritize League of Legends esports events.
Even if there are other esports events to watch, I would still prioritize League of Legends esports events.
I am willing to actively follow the schedule, news, and updates of League of Legends esports events.
I am willing to actively follow the schedule, news, and updates of League of Legends esports events.
I am willing to recommend League of Legends esports events to others.
I am willing to recommend League of Legends esports events to others.
I believe that I will maintain my attention to League of Legends esports events for a long time.
I believe that I will maintain my attention to League of Legends esports events for a long time.
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