假发产品消费者调查问卷

您的性别 / Your Gender:

男性 / Male

女性 / Female

您的每月可支配收入（美元）/ Your Monthly Disposable Income (USD):

1000美元以下 / Under $1,000

1001-2000美元 / $1,001-$2,000

2001-3500美元 / $2,001-$3,500

3501-5000美元 / $3,501-$5,000

5000美元以上 / Over $5,000

您最看重假发的哪些产品属性？/ Which product attributes of wigs do you value most?

【多选题】

材质（真人发、化纤发、混合发）/ Material (human hair, synthetic fiber, blended hair)

发型（长直、长卷、短发、波波头、刘海、马尾等）/ Hairstyle (long straight, long curly, short, bob, bangs, ponytail, etc.)

发色（自然黑、棕色、金色、彩色、挑染等）/ Hair color (natural black, brown, blonde, colored, highlight, etc.)

佩戴舒适度（透气性、轻量化）/ Wearing comfort (breathability, light weight)

外观逼真度（自然发际线、仿真头皮顶）/ Realistic appearance (natural hairline, scalp-like top)

发丝质感（顺滑、不易打结、易打理）/ Hair texture (smooth, tangle-free, easy to manage)

使用寿命 / Service life

贴合度（头围可调节）/ Fit (adjustable head circumference)

其他 / Others:

您更偏好哪种类型的假发？/ What type of wigs do you prefer?

【多选题】

全蕾丝假发 / Full lace wigs

前蕾丝假发 / Lace front wigs

补发片/刘海片 / Hair pieces/toppers/bangs

马尾/丸子头发片 / Ponytail/bun hair extensions

卡子发接发片 / Clip-in hair extensions

假发配件（发网、发夹、护理产品等）/ Wig accessories (wig caps, clips, care products, etc.)

您对假发护理便捷性的要求是？/ Your requirement for the convenience of wig care:

极高，无需特殊养护 / Extremely high, no special maintenance needed

较高，可接受简单日常护理 / Relatively high, accept simple daily care

适中，愿意定期做专业养护 / Moderate, willing to do professional care regularly

较低，不介意复杂护理步骤 / Low, don’t mind complicated care steps

您可接受的假发价格区间是？/ What price range of wigs can you accept?

影响您假发价格接受度的主要因素有？/ What are the main factors affecting your acceptance of wig prices?

【多选题】

产品材质 / Product material

品牌知名度 / Brand awareness

工艺与品质 / Craftsmanship and quality

佩戴体验 / Wearing experience

售后服务 / After-sales service

性价比 / Cost performance

其他 / Others:

哪种价格促销活动最容易促使您下单？/ Which price promotion is most likely to trigger your purchase?

【多选题】

直接打折/降价 / Direct discount/sale

满减优惠 / Order discount (spend a certain amount, save money)

买一赠一（赠送配件/护理产品）/ Buy one get one free (free accessories/care products)

优惠券/折扣码 / Coupons & promo codes

会员专属折扣 / Member exclusive discount

节日限时特惠 / Holiday limited-time special offer

不受促销影响，只关注产品本身 / Not affected by promotions, only focus on product itself

10.

您更偏好通过哪些渠道购买假发？/ Which channels do you prefer to buy wigs?

【多选题】

线上电商平台（亚马逊、易贝、Etsy）/ Online e-commerce platforms (Amazon, eBay, Etsy)

品牌官网/官方线上店铺 / Brand official website/online store

社交媒体直播、社交电商（Instagram、抖音小店、Facebook市集）/ Social media live streaming & social shops (Instagram, TikTok Shop, Facebook Marketplace)

线下实体店、假发专卖店 / Offline physical stores/wig specialty shops

美容美发沙龙 / Beauty salons & barbershops

其他 / Others:

11.

您选择线上购买假发的主要原因是？/ The main reasons for you to choose online wig shopping:

【多选题】

价格更实惠 / More affordable price

款式选择更丰富 / Richer style selection

购物便捷、送货上门 / Convenient shopping & home delivery

便于多款产品对比 / Easy to compare different products

可参考海量买家评价 / Abundant customer reviews for reference

无线上购买偏好 / No preference for online shopping

12.

您期望购买渠道提供哪些售后服务？/ What after-sales services do you expect from the purchasing channel?

【多选题】

30天无理由退换货 / 30-day free return & exchange

质量问题免费换新 / Free replacement for quality problems

专业佩戴指导 / Professional wearing guidance

假发养护教程 / Wig care and maintenance tutorial

长期养护支持 / Long-term maintenance support

无特殊要求 / No special requirements

13.

您通常通过哪些渠道了解假发产品信息？/ Where do you usually get wig product information?

【多选题】

社交媒体（Instagram、抖音、Pinterest、Facebook）/ Social media (Instagram, TikTok, Pinterest, Facebook)

线上电商平台广告/推荐 / Online e-commerce platform ads/recommendations

美妆博主、网红测评 / Beauty bloggers/influencers reviews

线下门店宣传、亲友推荐 / Offline store promotions & friend recommendations

美妆杂志、美妆网站 / Beauty magazines & websites

直播带货 / Live streaming sales

其他 / Others:

14.

哪种宣传方式最能吸引您？/ Which promotion method attracts you most?

【多选题】

真人佩戴效果展示 / Real-person wearing effect display

材质与工艺专业讲解 / Professional explanation of material and craftsmanship

真实买家测评、开箱视频 / Real customer reviews & unboxing videos

美妆博主试用推荐 / Beauty influencer trial & recommendation

实时优惠、折扣通知 / Real-time promotion & discount notification

假发佩戴与养护教程 / Wig wearing & care tutorials

15.

您会因为品牌推广活动尝试新款假发产品吗？/ Will you try new wig products because of brand promotions?

16.

若店铺有老客复购优惠、新人首单优惠，您会优先考虑？/ If the store offers repeat customer discounts and new customer first-order discounts, will you give priority to it?

会优先选择 / Yes, I will give priority

看产品本身 / Depends on the product itself

完全不看重这类优惠 / Don’t value such discounts at all

17.

对于假发产品，您还有其他意见或建议吗？/ Do you have any other comments or suggestions on wig products?