关于云鲸智能扫地机调查问卷

Questionnaire Introduction:

Hello! We are students from Guangzhou Huashang College. We are conducting a research on the usage experience of intelligent vacuum cleaners in Thailand. This questionnaire aims to understand your views, purchasing habits and usage preferences regarding vacuum cleaners. It will take approximately 3 minutes to complete. All information will only be used for statistical analysis and will be strictly confidential. Thank you for your support!

Your gender:

A. Male

B. Female

What is your age group?

A. 20 - 30 years old

B. 31 - 40 years old

C. 41 - 50 years old

D. Over 51 years old

What is the structure of your family?

A. Living alone

B. A couple

C. Nuclear families with children

D. Multi-generational extended families (living with parents/children)

E. Living with friends/roommates

Do you currently reside in the Bangkok area?

A. Yes

B. No

How often do you clean the floors in your home (such as sweeping and mopping) approximately?

A. Every day

B. 2 to 3 times a week

C. Once a week

D. Once every two weeks or more

What annoyances or problems have you encountered in household cleaning? 【Multiple choices, up to 3 items to choose from】【最多选择3项】

A. Occasionally, the cleaning effect is not satisfactory (such as residual hair, incomplete dust removal, water stains remaining, etc.)

B. Handheld cleaning machines (such as those with short battery life or insufficient intelligent functions)

C. The cleaning process is time-consuming and laborious

D. Excessively high cleaning costs (such as consumables and labor expenses, etc.)

E. The floor material is difficult to clean (such as the floor being prone to moisture)

F. Pets at home shed a lot of hair

G. It's easy to get messy when there are children at home

What is your most commonly used cleaning method now?

A. Clean manually with A broom/mop

B. Hire someone to clean or book a home service

C. Use a vacuum cleaner or a combined vacuum and mopping machine

D. Using an intelligent sweeping robot

Have you considered purchasing a robot vacuum cleaner in the near future (either in the past or within the next six months)?

A. It is

B. No

What are the main reasons for you to consider purchasing an intelligent sweeping robot?

A. Save time and effort, free your hands

B. Enjoy the experience of intelligent technology

C. Solve the trouble of traditional cleaning

D. Influenced by online evaluations or recommendations from friends

What brand of smart vacuum cleaner are you currently using?

A. 云鲸NARWAL

B. 石头iRobot

C. 科沃斯ECOVACS

D. 追觅Dreame

E. 小米Xiaomi

F. Other brands

For a smart vacuum cleaner robot, what price range in Thai baht do you think is acceptable to you?

A. Less than 5,000 Thai baht

B.5,001-10,000 Thai baht

C.10,001-15,000 Thai baht

D. 15,001-20,000 Thai baht

E. 20,000 Thai baht or more

When you decide to purchase a robot vacuum cleaner, what aspects do you pay the most attention to? 【Multiple choices, up to 2 items】【最多选择2项】

A. Cleaning effect (Whether it can be truly cleaned)

B. Intelligent functions (automatic mop washing, obstacle avoidance, etc.)

C. Brand reputation and reliability

D. User Experience (Noise, Convenience of After-sales Service)

Which purchasing method do you prefer?

A. Online (e-commerce platforms, brand official websites, etc.)

B. Offline (shopping mall counters, home appliance specialty stores, etc.)

What are the main reasons for choosing to purchase offline? 【Multiple choices, up to 2 items 】【最多选择2项】

A. One can see and experience the real object with one's own eyes

B. After-sales service and maintenance in physical stores are more convenient and reliable

C. Shopping malls often offer discounts or promotional activities

D. You can consult the salesperson on the spot

E. Be accustomed to purchasing electrical appliances in physical stores

Through which channels do you usually learn about information related to sweeping robots? 【Multiple choices, up to 2 items】【最多选择2项】

A. Social media (Instagram, YouTube, Facebook, TikTok)

B. E-commerce platforms (such as Lazada, Shopee

C. Recommendations for influencer /KOL reviews

D. Recommendations from relatives and friends

E. Shopping mall advertisements or experience stores

F. IP image or representatives of related content

Which of the following marketing methods are you interested in for the intelligent sweeping robot? 【Multiple choices, up to 3 items to choose from】【最多选择3项】

A. Genuine reviews by Internet celebrities on TikTok and Instagram or real shares by local users

B. Collaborations with popular ips (such as Butter Bear)

C. Try it out by hand at the shopping mall experience store

D. Offer a 7-day on-site trial service

E. There are promotional activities for live-streaming sales

F. Traditional advertising (television, outdoor billboards)

G. Direct discount or promotional information from the shopping mall

If the NARWAL robot vacuum cleaner focuses on "automatically cleaning mops, freeing your hands", which promotion would be more attractive to you? 【Multiple choices, up to 2 options】【最多选择2项】

A. Observe the comparison effect between automatic cleaning and hand washing on site

B. Touching advertising slogans

C. Genuine sharing from local users (on TikTok and IG)

D. Trusted bloggers conduct detailed evaluations

E. Make an appointment for a free on-site trial

F. Experience it with your own hands at the pop-up store in the business district

Would you be interested if NARWAL collaborated with the popular IP Butter Bear

A. I am very interested and will take the initiative to pay attention and learn about it

B. I have some interest and will click to read when I see it

C. There's no particular feeling. It feels the same as other ips

D. Not interested

Which of the following forms of IP cooperation are you more interested in? 【Multiple choices, up to 2 items】【最多选择2项】

A. IP Limited Edition Appearance Design (The sweeping robot has IP image elements)

B. Purchase IP-branded accessories or peripheral gifts (such as custom dust boxes, etc.)

C. IP participates in brand advertising activities

D. Brand advertisements or offline activities in which IP characters participate

If NARWAL offers the "door-to-door trial of smart vacuum cleaners" service, which function would you be most concerned about? 【Multiple choices, up to 2 items】【最多选择2项】

A. Verification of cleaning effect

B. Intelligent experience

C. Battery Life and noise

D. Maintenance convenience

E. Cleaning efficiency

What are your main concerns about purchasing NARWAL products?

A. Worrying that the actual product is not as good as advertised

B. There are few and inconvenient after-sales service outlets

C. The product is not suitable for the home environment

D. Lack of trust in the brand

E. There are no particular concerns

F. Others (please fill in: )

If you are not considering purchasing a robot vacuum cleaner for the time being, what are the main obstacles?

A. Think the price is not appropriate

B. The home environment is not suitable (such as complex room layout, small space, etc.)

C. More accustomed to cleaning in the traditional way

D. Not familiar with the new product and unsure about its functions

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