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跨境电子商务汉语学习及教材需求调查问卷 Questionnaire on Chinese Learning and Textbook Needs for Cross-border E-commerce
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（注：CBEC 全称 Cross-border E-commerce，即跨境电子商务） (Note: CBEC stands for Cross-border E-commerce)
第一部分：个人基本信息 / Part I: General Information
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1.
您的国籍 / Your Nationality
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2.
您的年龄 / Your Age
A. 18-22岁 / 18-22
B. 23-26岁 / 23-26
C. 27-30岁 / 27-30
D. 30岁以上 / Over 30
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3.
您目前的汉语水平 / Your Current Chinese Proficiency
A. HSK 3及以下：能掌握基础汉语词汇和简单句型，可进行日常简单交流（如购物、问路） / HSK 3 or below: Master basic Chinese vocabulary and simple sentence patterns; can conduct simple daily communication (e.g., shopping, asking for directions)
B. HSK 4：能掌握较丰富的汉语词汇，可用汉语就较广泛领域的话题进行谈论，比较流利地与汉语为母语者交流 / HSK 4: Master abundant Chinese vocabulary; can discuss a wide range of topics in Chinese and communicate fluently with native speakers
C. HSK 5：能熟练运用汉语，可就复杂话题进行深入讨论，阅读较长的中文文章，写作完整的议论文或商务文书 / HSK 5: Proficient in Chinese; can conduct in-depth discussions on complex topics, read long Chinese articles, and write complete argumentative essays or business documents
D. HSK 6：汉语水平接近母语者，能精准理解各类复杂文本，流畅进行专业领域的沟通和写作 / HSK 6: Chinese proficiency close to native speakers; can accurately understand various complex texts and communicate fluently in professional fields
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4.
您目前的身份 / Your Current Status
A. 留学生 / International student
B. 跨境电商从业者 / Cross-border E-commerce Practitioner
C. 自由职业者 / Freelancer
D. 其他（请注明）______ / Others (Please specify) ______
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5.
您是否有跨境电商相关实习或工作经历？ / Do you have any cross-border e-commerce related internship or work experience?
A. 是 / Yes(直接跳转至第 6 题 Directly Jump to question 6)
B. 否 / No(直接跳转至第 7 题 Directly Jump to question 7)
第二部分：本国背景与学习动机 / Part II: Background & Motivation
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6.
（仅有跨境电商实践经历者作答）您在跨境电商实践中，哪些环节会用到汉语？（可多选） / (Only for those with cross-border e-commerce practice experience) In which links do you use Chinese in cross-border e-commerce practice? (Multiple Choice)
【多选题】
A. 寻找供应商（联系厂家、咨询产品） / Sourcing suppliers (contacting manufacturers, consulting products)
B. 价格与合作条件谈判 / Price and cooperation condition negotiation
C. 订单确认与沟通（确认数量、交货时间） / Order confirmation and communication (confirming quantity, delivery time)
D. 物流对接（查询物流、处理物流问题） / Logistics connection (inquiring about logistics, handling logistics issues)
E. 售后处理（处理客户投诉、退换货沟通） / After-sales service (handling customer complaints, return and exchange communication)
F. 平台规则咨询（向平台客服咨询规则） / Platform rule consultation (consulting platform customer service about rules)
G. 营销推广（撰写中文商品文案、与中文客户沟通） / Marketing promotion (writing Chinese product copy, communicating with Chinese customers)
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7.
（无跨境电商实践经历者作答）您希望了解跨境电商行业中哪个环节的内容？（可多选） / (Only for those without cross-border e-commerce practice experience) Which links of the cross-border e-commerce industry do you want to learn about? (Multiple Choice)
【多选题】
A. 供应商对接（找货源、选产品） / Supplier connection (sourcing goods, selecting products)
B. 平台入驻与运营（开店流程、店铺管理） / Platform entry and operation (store opening process, store management)
C. 价格谈判与合作洽谈 / Price negotiation and cooperation discussion
D. 物流与发货流程 / Logistics and shipping process
E. 售后服务与纠纷处理 / After-sales service and dispute resolution
F. 营销推广（商品宣传、客户开发） / Marketing promotion (product promotion, customer development)
G. 合规与政策（海关规则、税务要求） / Compliance and policies (customs rules, tax requirements)
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8.
中国商品在您的国家受欢迎程度如何？ / How popular are Chinese products in your country?
A. 非常受欢迎 / Very popular
B. 比较受欢迎 / Popular
C. 一般 / Neutral
D. 不太受欢迎 / Not popular
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9.
您学习“跨境电商汉语”的主要原因是？ / Your main reason for learning "cross-border e-commerce Chinese" is?
A. 职业发展（找跨境电商相关工作/自己创业做跨境电商） / Career development (finding cross-border e-commerce related jobs/starting a cross-border e-commerce business)
B. 学校的学习要求 / Academic requirement at school
C. 个人感兴趣，想了解行业 / Personal interest in learning about the industry
D. 其他（请注明）______ / Others (Please specify) ______
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10.
您的国家有中国跨境电商平台（如速卖通、TikTok、拼多多国际版）的业务吗？ / Are there Chinese cross-border e-commerce platforms (e.g., AliExpress, TikTok, Temu) operating in your country?
A. 有 / Yes
B. 没有 / No
C. 不清楚 / Not sure
第三部分：语言能力缺口分析 / Part III: Language Gap Analysis
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11.
您是否学习过商务汉语课程？ / Have you ever taken a Business Chinese course?
A. 是 / Yes(直接跳转至第 12题 Directly Jump to question 12)
B. 否 / No(直接跳转至第 14 题 Directly Jump to question 14)
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12.
（仅学习过商务汉语课程者作答）您认为之前学习的商务汉语课程，能满足跨境电商工作的需求吗？ / (Only for those who have taken Business Chinese courses) Do you think the Business Chinese courses you have taken can meet the needs of cross-border e-commerce work?
A. 完全能 / Fully meet
B. 部分能 / Partially meet(直接跳转至第 13 题 Directly Jump to question 13)
C. 完全不能 / Not meet at all(直接跳转至第 13 题 Directly Jump to question 13)
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13.
（承接第12题，选B或C者作答）您认为之前的商务汉语课程在哪些方面未能满足跨境电商工作需求？（可多选） / (For those who chose B or C in Question 12) In which aspects do you think the previous Business Chinese courses failed to meet the needs of cross-border e-commerce work? (Multiple Choice)
【多选题】
A. 缺乏跨境电商行业专业词汇 / Lack of cross-border e-commerce industry-specific vocabulary
B. 商务谈判语言未贴合跨境电商场景 / Business negotiation language not suitable for cross-border e-commerce scenarios
C. 未涉及跨境电商相关书面写作（如平台文案、申诉信） / No coverage of cross-border e-commerce related written writing (e.g., platform copy, appeal letters)
D. 未讲解平台规则、物流等跨境电商专属话题 / No explanation of cross-border e-commerce exclusive topics such as platform rules and logistics
E. 沟通场景模拟与跨境电商实际工作脱节 / Communication scenario simulations disconnected from actual cross-border e-commerce work
F. 其他（请注明）______ / Others (Please specify) ______
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14.
（未学习过商务汉语课程者作答）您认为跨境电商工作中，最需要哪些方面的汉语能力支持？（可多选） / (Only for those who have not taken Business Chinese courses) Which aspects of Chinese proficiency do you think are most needed for cross-border e-commerce work? (Multiple Choice)
【多选题】
A. 行业词汇理解与运用 / Understanding and using industry vocabulary
B. 商务沟通表达（口语） / Business communication and expression (spoken language)
C. 书面写作（邮件、文案、申诉信） / Written writing (emails, copywriting, appeal letters)
D. 平台规则与文档阅读 / Reading platform rules and documents
E. 谈判与协商语言技巧 / Language skills for negotiation and consultation
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15.
您觉得最难学的跨境电商汉语内容是？（可多选） / What is the most difficult cross-border e-commerce Chinese content for you to master? (Multiple Choice)
【多选题】
A. 行业专业术语（如SKU、包邮、清关、保税仓） / Industry professional terms (e.g., SKU, free shipping, customs clearance, bonded warehouse)
B. 商务谈判句式（如议价、让步、确认合作） / Business negotiation sentences (e.g., bargaining, concession, confirming cooperation)
C. 平台规则类文本（如禁止条款、处罚说明） / Platform rule texts (e.g., prohibited clauses, penalty instructions)
D. 产品描述与营销文案（突出卖点、吸引客户） / Product description and marketing copy (highlighting selling points, attracting customers)
E. 售后纠纷处理语言（回应投诉、协商解决方案） / Language for after-sales dispute resolution (responding to complaints, negotiating solutions)
F. 物流与支付相关表达（如运费、关税、退款） / Expressions related to logistics and payment (e.g., shipping fee, tariff, refund)
G. 正式商务邮件写作（格式、措辞、逻辑） / Formal business email writing (format, wording, logic)
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16.
您希望跨境电商汉语教材中重点涉及哪些话题？（可多选） / Which topics do you hope the cross-border e-commerce Chinese textbook will focus on? (Multiple Choice)
【多选题】
A. 供应商合作洽谈 / Supplier cooperation negotiation
B. 产品选品与定价策略 / Product selection and pricing strategy
C. 平台店铺开设与运营 / Platform store opening and operation
D. 物流方案选择与沟通 / Logistics plan selection and communication
E. 跨境支付与税务问题 / Cross-border payment and tax issues
F. 商品营销与推广 / Commodity marketing and promotion
G. 售后纠纷处理 / After-sales dispute resolution
H. 行业政策与合规要求 / Industry policies and compliance requirements
第四部分：教材内容期望 / Part IV: Expectations for Textbook Content
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您希望教材中的生词以哪种方式呈现？ / How do you hope the new words in the textbook are presented?
A. 课文中注释（边读边看释义） / Annotations in the text (checking meanings while reading)
B. 课文后统一生词表（读完课文再集中学习） / Unified vocabulary list after the text (learning intensively after reading)
C. 两种方式都需要 / Both methods are needed
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18.
您希望教材的练习部分包含哪些形式？（可多选） / Which forms of exercises do you hope the textbook includes? (Multiple Choice)
【多选题】
A. 基础语言练习（组词、造句、翻译） / Basic language exercises (word formation, sentence making, translation)
B. 情景对话演练（模拟商务谈判、客户沟通） / Situational dialogue drills (simulating business negotiations, customer communication)
C. 平台操作模拟（填写表单、撰写商品文案） / Platform operation simulation (filling in forms, writing product copy)
D. 案例分析题（分析真实跨境电商案例并作答） / Case analysis questions (analyzing real cross-border e-commerce cases and answering)
E. 角色扮演（模拟供应商、买家、平台客服） / Role-play (simulating suppliers, buyers, platform customer service)
F. 写作练习（写商务邮件、申诉信、营销文案） / Writing exercises (writing business emails, appeal letters, marketing copy)
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19.
您希望教材的课文中包含哪些内容？（可多选） / What content do you hope the textbook passages include? (Multiple Choice)
【多选题】
A. 真实跨境电商创业者案例 / Real cross-border e-commerce entrepreneur cases
B. 行业热点问题分析 / Analysis of industry hot issues
C. 平台规则详细讲解 / Detailed explanation of platform rules
D. 商务沟通场景对话 / Business communication scenario dialogues
E. 跨境电商流程说明 / Explanation of cross-border e-commerce processes
F. 成功营销案例拆解 / Deconstruction of successful marketing cases
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20.
对于教材里的生词，你希望有什么配套内容？ / What supporting content do you hope for the new words in the textbook?
A. 仅呈现词语意思 / Only word meanings
B. 呈现词语意思 + 简单的行业背景说明 / Meanings + simple industry background explanation
C. 呈现词语意思 + 实用的例句 / Meanings + practical example sentences
D. 呈现词语意思 + 例句 + 近义词/反义词 / Meanings + example sentences + synonyms/antonyms
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21.
如果教材里加真实的跨境电商行业分析文章（如雨果跨境的内容），对你有帮助吗？ / Is it helpful for you to include real cross-border e-commerce industry analysis articles (e.g., content from Hugo Cross-border) in the textbook?
A. 很有帮助 / Very helpful
B. 有一点帮助 / A little helpful
C. 没帮助 / Not helpful at all
第五部分：教材形式与偏好 / Part V: Format & Preferences
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22.
你更喜欢哪种形式的教材？ / Which textbook format do you prefer?
A. 纯纸质教材 / Paper textbook only
B. 纸质教材 + 数字化资源（视频、学习APP） / Paper textbook + digital resources (videos, learning APP)
C. 纯数字化教材（电子文档、APP） / Digital textbook only (e-documents, APP)
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23.
教材里加入电商平台后台的截图，能帮你更好理解内容吗？ / Can screenshots of e-commerce platform backends in the textbook help you understand the content better?
A. 能 / Yes
B. 不能 / No
C. 无所谓 / Doesn't matter
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24.
你希望教材重点培养你的哪项能力？ / Which ability do you hope the textbook focuses on cultivating?
A. 阅读理解（看平台规则、行业文章） / Reading Comprehension (reading platform rules, industry articles)
B. 写作应用（写商品文案、商务邮件） / Writing Application (writing product copy, business emails)
C. 职场沟通（和供应商谈价、日常沟通） / Workplace Communication (negotiating prices with suppliers, daily communication)
D. 综合运用能力（结合多方面能力解决实际问题） / Comprehensive application ability (solving practical problems with multiple abilities)
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跨境电子商务汉语学习及教材需求调查问卷 Questionnaire on Chinese Learning and Textbook Needs for Cross-border E-commerce
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