Mixue’s Competitive Pricing Strategy for Consumer Attraction and Competitiveness

This questionnaire is for academic research purposes only, aiming to investigate your consumption experience and views on Mixue’s pricing strategy. All data will be used anonymously and only for statistical analysis. It will take about 2 minutes to complete. Thank you for your honest answers!
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1.
1. Gender:
A. Male
B. Female
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2.
2. Age group:
A. Under 18
B. 18–22
C. 23–28
D. 29+
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3.
3. Occupation:
A. Student
B. Employee
C. Other
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4.
4. How often do you buy Mixue?
A. Weekly
B. Occasionally
C. Rarely
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5.
5. How do you evaluate Mixue’s overall price level?
A. Very low
B. Low
C. Normal
D. High
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6.
6. Price is the main reason I choose Mixue.
A. Agree
B. Neutral
C. Disagree
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7.
7. Mixue provides high cost-performance.
A. Agree
B. Neutral
C. Disagree
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8.
8. I am sensitive to price changes of Mixue’s products.
A. Agree
B. Neutral
C. Disagree
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9.
9. If core products increase by 1 yuan, I will:
A. Buy less
B. No change
C. Switch brands
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10.
10. Mixue’s price is lower than competitors for similar products.
A. Agree
B. Neutral
C. Disagree
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11.
11. I will keep choosing Mixue in the future.
A. Agree
B. Neutral
C. Disagree
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12.
12. I am willing to recommend Mixue to others.
A. Agree
B. Neutral
C. Disagree
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13.
13. Which best describes your choice?
A. Only choose Mixue
B. Choose Mixue mainly
C. Choose other brands often
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14.
14. What pricing suggestion do you agree with?
A. Keep current low price
B. Launch more value packages
C. Keep price stable
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