2025 EXCOM WORKSHOP Survey 3

Our Hotel Vision: 我们酒店愿景

Shenzhen’s Leading Luxury Urban Hotel and Resorts

深圳领先的城市度假奢华酒店

Part I 第一部分

Please rating for each individual vision word and explain the reason for this score. (Score 1 = not making any progress, Score 10 = achieved)
请为每个愿景单词打分并阐述其原因（分数1=没有任何进展或成绩，分数10=目标达成）
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Part II 第二部分

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Shenzhen 深圳

Score 1 = not making any progress, Score 10 = achieved

分数1=没有任何进展或成绩，分数10=目标达成

1-Build reputation and awareness in our own city and feeder market.在深圳这座城市和市场建立声誉和知名度
2-Drive awareness of hotels location, facilities and services to 17m residents (Staycation/F＆B/Wedding ＆ Banqueting).让1700万住客了解酒店的位置、设施和服务（住宿度假/餐饮/婚礼和宴会）。
3-Be the first to benefit from future Hong Kong opening.成为香港未来开放的第一受益者 。
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Leading 引领

Score 1 = not making any progress, Score 10 = achieved

分数1=没有任何进展或成绩，分数10=目标达成

4-We win in the markets we choose to play in.在我们所选择的领域里取得成功。
5-EXCOM & B4 In Charge Development & Alignment行政管理委员会和部门4级总监的重要职责是对部门员工的管理和人才发展
6-High Performing Team Behaviors, Change Management, Education and assignment of accountability and responsibilities, performance management高绩效团队行为培养、变革管理、领域内职责职能分配指导、绩效管理
7-OCT/IHG comparisons华侨城酒店集团 / 洲际酒店集团
8-Market comparisons eg: RGI市场强有力的竞争力：收益指数的排名
9-Social Review (Restaurants and Hotel)社交媒体评分(各个不同风格的餐厅及酒店整体的设施设备及服务体验)
10-Marketing activity, exposure & penetration市场宣传，酒店的曝光度及市场影响力
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Luxury 奢华

Score 1 = not making any progress, Score 10 = achieved

分数1=没有任何进展或成绩，分数10=目标达成

11-Luxury touches in all that we do奢华，需流淌在我们的血液里
12-Inspire Incredible Service culture and attitude传递非凡无际的服务文化和服务态度
13-Presentation that is more than clean it is manicured让客人的每次体验，都感受到酒店的干净整洁且精心维护
14-Recognition of high level guests distinguished by rate and status备受接受高价且社会地位崇高的高端客户的认可及赞誉
15-F&B to be proud of that competes with stand-alone venues餐饮以成为独树一帜的行业领袖而自豪
16-Luxury USP for each area of the hotel酒店各个区域的豪华 - 设施设备 / 服务体现 / 产品展示都能成为独特的卖点
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Urban 城市

Score 1 = not making any progress, Score 10 = achieved

分数1=没有任何进展或成绩，分数10=目标达成

17-Leverage our location as an advantage for hotel & resort business.发挥酒店地理位置的业务优势
18-Market the benefits of convenient location to leisure guests针对目标的休闲客群营销并突显酒店地理位置便利性的优势
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Hotel 酒店

Score 1 = not making any progress, Score 10 = achieved

分数1=没有任何进展或成绩，分数10=目标达成

19-Full range of luxury products, facilities and services. 全方位的设施和服务体验，满足客户对奢华酒店的期望。
20-Ensure availability of full range services and products, Western/Chinese/Kids Restaurants, Coffee Shop, Juice Bar, Cocktail Bar, Club InterContinental & VIP Services.能够带给客人全方位设施和服务体验的区域包括：西餐厅 / 中餐厅 / 奇趣乌托邦 / 果汁吧 / 鸡尾酒吧 / 行政酒廊 & 重要客人服务区。
21-Package products and services that add value to the guest experience for all guest types.为所有类型的客人提供物超所值的产品体验感和服务呈现感。
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Resort 度假

Score 1 = not making any progress, Score 10 = achieved

分数1=没有任何进展或成绩，分数10=目标达成

22-Recognized as Shenzhen’s leading family destination famous for kids facilities and entertainment.成为深圳领先的家庭旅游胜地，以儿童设施和娱乐项目而闻名。
23-Families & Kids priority重点关注的受众群体： 家庭客户 / 亲子出行。
24-Provide resort services in 136 identified leisure days在既定休闲需求日内为所有住店客人带来宾至如归的舒适感。
25-High awareness in Shenzhen and feeder markets在深圳以及周边市场建立家喻户晓的知名度。
26-Package the facilities with products and offerings to drive overall spend以高端奢华的设施设备及产品展示来带动酒店整体的高收入。
27-Provide credible resort experience for non-family guests.为非家庭客户群提供恬逸舒心的度假体验感。

28-Do you have any other thoughts or comment you would like to share (optional)

您是否有其他的想法想要分享（可选）

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