Affective Response-Based Design Framework Validation Questionnaire
感性反应导向设计框架验证问卷

Dear Respondents:

尊敬的受访者:

    This research is part of my PhD studies at the Faculty of Design and Architecture, Universiti Putra Malaysia. The purpose of this survey is to validate the newly developed Affective Response-Based Design Framework for Hezhe Fish Skin Cultural and Creative Product Development and to examine its applicability and transferability to other types of cultural and creative products. The study focuses on the key components of the framework, including product design characteristics, consumer affective responses, and perceived value, and examines whether these components remain applicable in different cultural and creative product contexts.

    Your participation in this survey would be greatly appreciated. All information provided will be treated as confidential and used solely for academic research purposes. No personally identifiable information will be disclosed in any report or publication arising from this study. The findings will be presented only in aggregated form to ensure the privacy and confidentiality of all participants.


       本研究是本人在马来西亚博特拉大学设计与建筑学院攻读博士学位期间开展的研究之一。本次调查旨在验证新开发的基于情感反应的赫哲鱼皮文化创意产品设计框架,并检验其对其他类型文化创意产品的适用性和可移植性。研究重点关注该框架的关键组成部分,包括产品设计特征、消费者情感反应和感知价值,并考察这些组成部分在不同的文化创意产品背景下是否仍然适用。 

       诚挚感谢您参与本次调查。您所提供的所有信息将严格保密,并仅用于学术研究。任何研究报告或出版物均不会披露能够识别您个人身份的信息。研究结果仅以汇总形式呈现,以确保所有参与者的隐私与信息安全。

    

Thank you for your valuable participation and contribution to this research.

感谢您对本研究的宝贵参与和支持。


This questionnaire is divided into 2 sections:

本调查问卷分为2个部分:


Section A: Demographic Information

A部分:人口统计信息


Section B: Respondents’ Product Experience and Perception

B部分:受访者的产品经验与认知


Thank you for your kind cooperation.

非常感谢您的合作

*
By proceeding with this survey, you confirm your understanding of the above information and your voluntary participation. Thank you for your support and cooperation.
若您继续填写本问卷,即表示您已同意并理解上述说明,并自愿参与本次问卷调查,衷心感谢您的支持与配合!
I confirm I have read the above information and consent to take part voluntarily.
我已同意并理解上述说明,并同意自愿参与本次问卷调查。
I do not agree.
不同意

Section A: Demographic Information

A部分:人口统计信息


Please tick[√] ONE option only where appropriate.

请在适当的选项中勾选 [√],每题仅选择一项。

*
A1. What is your age group? / 您的年龄段是?
Below 18 / 18岁以下
18–25 / 18-25岁
26–35 / 26-35岁
36–45 / 36-45岁
46–55 / 46-55岁
Above 56 / 56岁及以上
*
A2. What is your gender? / 您的性别是?
Male / 男
Female / 女
*

A3. Education background / 教育背景:

Junior college and below/ 大专及以下
Degree / 本科
Master / 硕士
PhD / 博士
*

A4. Monthly Income / 月收入:

Less than 5,000 CNY / 少于5000元
5,000–10,000 CNY / 5000–10000元
10,001–20,000 CNY / 10001–20000元
Above 20,000 CNY / 高于20000元
*

A5. Working Status / 工作状态:

Student / 学生
Government Agency / 政府机构
Private Company / 私营公司
Own Business / 自营业务
Other / 其他
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A6. Have you ever purchased cultural and creative products?

您是否有过文创产品的购买经历?

Yes
No
*

A7. Frequency of purchasing cultural and creative product / 购买文化创意产品的频率

Rarely / 很少
Occasionally / 偶尔
Frequently / 经常
Very frequently / 非常频繁

Section B: Respondents’ Product Experience and Perception

B部分:受访者的产品经验与认知


Please read the following product information and view the product images before answering the questions.

请阅读以下产品介绍并查看产品图片,然后根据您的实际认知和感受回答后续问题。


A) Ningxia Tan-sheep-skin carved bag



   The Ningxia Tan-sheep-skin carved bag is a contemporary cultural and creative product that combines Tan-sheep skin, traditional leather craftsmanship, and contemporary bag design. Tan-sheep skin is a distinctive material associated with Ningxia and is traditionally processed through a specialised tanning technique involving multiple stages, including selection, salting, drying, fleshing, tanning, washing, and finishing. The traditional Tan-sheep-skin tanning technique (Tan sheep leather tanning / Ermao fur-making technique) is recognised as a national-level intangible cultural heritage of China.


   The material is characterised by a lightweight, soft, fine, and resilient leather surface, while the natural texture of Tan-sheep skin contributes to its distinctive visual and tactile qualities. Contemporary artisans have increasingly applied Tan-sheep skin to products such as bags and footwear, combining traditional leather techniques with modern design. Recent reporting describes leather carving as an important application of Tan-sheep skin and notes the development of contemporary shoes and bags incorporating traditional cultural motifs and modern aesthetics

      

        宁夏滩羊皮雕刻包是一类将滩羊皮材料、传统皮革工艺与现代包袋设计相结合的文化创意产品。滩羊皮是与宁夏地区密切相关的特色材料,其传统加工需要经过选料、盐渍、干燥、去肉、鞣制、清洗和整理等多道工序。相关传统滩羊皮加工技艺体现了当地长期形成的皮革制作传统与工艺特色。


       滩羊皮具有轻盈、柔软、细腻和富有韧性等特点,其天然纹理也形成了较为独特的视觉与触觉特征。在当代产品开发中,滩羊皮及相关皮革工艺逐渐被应用于包袋、鞋履等产品,通过传统工艺与现代造型、功能和审美表达相结合,形成具有传统文化特征的当代文化创意产品。

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B1. Before this survey, had you seen or known about the product shown above?

在参加本次调查之前,您是否见过或了解过上述产品?

Yes / 是
No / 否
*

B2. How familiar are you with the product shown above?

您对上述产品的熟悉程度如何?

Not familiar at all / 完全不了解
Slightly familiar / 略有了解
Moderately familiar / 一般了解
Familiar / 比较熟悉
Very familiar / 非常熟悉
*

B3. Have you ever purchased or used the product shown above?

您是否曾购买或使用过上述产品?

Yes / 是
No / 否
*

B5. Are you satisfied with the design quality of cultural and creative products in overall?

您是否对该产品的包装设计总体满意?

Very Unsatisfied / 非常不满意
Unsatisfied / 不满意
Neutral / 一般
Satisfied / 满意
Very Satisfied / 非常满意

Please rate the importance of the following components in enhancing consumer purchase intention for the cultural and creative product shown above.1= not important; 2=less important; 3= neutral; 4= important; 5= very important

请评价以下各组成部分对于提升您对上述文化创意产品购买意愿的重要程度。1= 不重要; 2=较不重要; 3= 中立; 4= 重要; 5= 非常重要


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B6: Product Design Characteristic / 产品设计特征

Please rate the importance of the following product design characteristic.

请对以下文化维度的重要性进行评分。

Not Important 不重要Less Important 较不重要Neutral 中立Important 重要Very Important 非常重要
(1) Colour /色彩
(1) Colour /色彩
(2) Material /材料
(2) Material /材料
(3) Form /形态
(3) Form /形态
(4) Pattern /图案
(4) Pattern /图案
(5) Function /功能
(5) Function /功能
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B7: Consumer Affective Response Dimension / 消费者感性反应维度

Please rate the importance of the following Consumer Affective Response Dimension

请对以下体验性维度的重要性进行评分。

Not Important 不重要Less Important 较不重要Neutral 中立Important 重要Very Important 非常重要
(1) Traditional-cultural identity/传统文化认同
(1) Traditional-cultural identity/传统文化认同
(2) Natural-ecological/自然生态性
(2) Natural-ecological/自然生态性
(3) Craftsmanship-texture/工艺质感
(3) Craftsmanship-texture/工艺质感
(4) Aesthetic-uniqueness/审美独特性
(4) Aesthetic-uniqueness/审美独特性
*

B8: Perceived Value Dimensions / 感知价值维度

Please rate the importance of the following Perceived Value Dimension

请对以下体验性维度的重要性进行评分。

Not Important 不重要Less Important 较不重要Neutral 中立Important 重要Very Important 非常重要
(1) Perceived Cultural Value/感知文化价值
(1) Perceived Cultural Value/感知文化价值
(2) Perceived Innovation Value/感知创新价值
(2) Perceived Innovation Value/感知创新价值
(3) Perceived Environmental Value/感知环境价值
(3) Perceived Environmental Value/感知环境价值
*

B9. Relationship between Product Design Characteristics and Kansei Responses/产品设计特征与感性反应的对应关系

Please tick (√) the product design characteristic(s) that you consider to be associated with each of the following Kansei word pairs for the product shown above. You may select more than one characteristic for each Kansei word pair.
请根据您对上述产品的感受,在您认为与各组感性词相对应的产品设计特征栏中打“√”。每组感性词可选择一个或多个设计特征。

【多选题】
Colour 颜色Material 材料Form 形态Pattern 图案Function 功能
(1) Traditional–Modern/ 传统的–现代的
(1) Traditional–Modern/ 传统的–现代的
(2) Local–Global/ 本土的–全球化的
(2) Local–Global/ 本土的–全球化的
(3) Cultural–Non-cultural/ 有文化感的–缺乏文化感的
(3) Cultural–Non-cultural/ 有文化感的–缺乏文化感的
(4) Handmade–Machine-made/ 手作感的–机械感的
(4) Handmade–Machine-made/ 手作感的–机械感的
(5) Textured–Texture less有肌理感的–缺乏肌理感的
(5) Textured–Texture less有肌理感的–缺乏肌理感的
(6) Refined–Coarse/ 精致的–粗糙的
(6) Refined–Coarse/ 精致的–粗糙的
(7) Beautiful–Ugly/ 好看的–丑陋的
(7) Beautiful–Ugly/ 好看的–丑陋的
(8) Distinctive- Indistinctive/ 有辨识度的-无辨识度的
(8) Distinctive- Indistinctive/ 有辨识度的-无辨识度的
(9) Rustic–Magnificent/ 质朴的–华丽的
(9) Rustic–Magnificent/ 质朴的–华丽的
(10) Natural–Artificial/ 自然的–人工的
(10) Natural–Artificial/ 自然的–人工的
(11) Eco-friendly Polluted/ 环保的–污染的
(11) Eco-friendly Polluted/ 环保的–污染的
(12) Vital-Lifeless/ 有生机的-无生机的
(12) Vital-Lifeless/ 有生机的-无生机的

END OF THE QUESTIONS

THANK YOU FOR TIME


Thank you for your valuable time and input. Your responses are greatly appreciated and will contribute meaningfully to our research. / 感谢您宝贵的时间与参与,您的回答对我们的研究具有重要价值。

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