SHEIN U.S. Consumer Marketing Strategy Awareness and Attitude Survey

This survey aims to understand your views on the SHEIN brand and its marketing strategies. The questionnaire is intended only for consumers aged 18 and above, residing in the United States, who have made at least one purchase from SHEIN. All data will be used solely for academic research purposes. The survey is completely anonymous and is expected to take approximately 5-6 minutes. Thank you for your participation!

Part 1: Basic Information

*
1. Your Gender
Male
Female
Third gender / Non-binary
Prefer not to say
*
2. Your Age
18-24
25-34
35-44
45-54
55+
*
3. Your Ethnicity [Choose at least 1 item]
White
Hispanic / Latino
Black / African American
Asian
Native American / Indigenous
Other
*
4. Your Current Status
Undergraduate student
Graduate student
Employed
Self-employed / Freelancer
Other
*
5. Your Personal Monthly Disposable Income (USD)
＜ $1,000
$1,000 - $2,000
$2,000 - $3,500
＞ $3,500
Prefer not to say
*
6. The Year of Your First SHEIN Order
2020 or earlier
2021
2022
2023
2024
2025
Part 2: Purchase Behavior and Motivation
*
7. Approximately how many orders have you placed on SHEIN in the past 12 months?
1 time
2-3 times
4-6 times
7-12 times
More than 12 times
*
8. What is the average amount you spend per SHEIN order (excluding shipping)?
＜ $30
$30 -$60
$60 -$100
$100 -$150
＞ $150
*
9. Which categories of SHEIN products do you purchase most frequently? [Please select 1-3 item]
Women's Clothing
Men's Clothing
Kids' Clothing
Beauty / Cosmetics
Home Decor
Pet Supplies
Accessories
*
10. Under what circumstances do you typically decide to place an order on SHEIN?[Multiple]
Low prices
Trendy styles
Influencer/KOL recommendations
Limited-time promotions
Free shipping events
Items labeled "Eco-friendly/Sustainable"
Recommendations from friends
Other
Part 3: Marketing Touchpoints and Brand Perception
Please indicate your level of agreement: 1=Strongly Disagree, 5=Strongly Agree
*
11. I frequently see SHEIN advertisements or influencer promotional content on social media (e.g., TikTok, Instagram).
很不同意
很同意
*
12. I believe SHEIN's prices are more competitive than comparable brands like Zara and H&M.
很不同意
很同意
*
13. I believe SHEIN's product quality matches its price point.
很不同意
很同意
*
14. I am willing to recommend SHEIN to friends or family.
很不同意
很同意
*
15. I am satisfied with SHEIN's return process and customer service.
很不同意
很同意
*
16. Through which platforms' influencers/bloggers do you typically learn about SHEIN? [Multiple]
TikTok
Instagram
YouTube
Pinterest
Facebook
Other
*
17. To what extent do influencer or blogger recommendations influence your decision to purchase from SHEIN?
No influence
Slight influence
Moderate influence
Significant influence
Decisive influence
Part 4: Awareness and Attitude Regarding "Headquarters Relocation to China"
*
18. Are you aware that SHEIN is planning to relocate its global headquarters from Singapore back to China?
This is the first I've heard of it
Heard a little about it
Somewhat familiar
Very familiar
*
19. If SHEIN relocates its headquarters to China, what are your primary concerns? [Choose at most 3 items]
Data privacy and security
Changes in product quality
Price increases due to tariffs
Decline in after-sales service quality
Brand ethical image (e.g., environmental, labor rights)
Slower logistics/shipping speed
No concerns at all
*
20. How does this news affect your future willingness to purchase from SHEIN?
Significantly decrease
Slightly decrease
No impact
Slightly increase
Significantly increase
*
21. If SHEIN emphasizes the extreme value for money and rapid new arrivals enabled by its "Chinese supply chain," to what extent do you agree or identify with this?
Strongly disagree
Somewhat disagree
Neutral
Somewhat agree
Strongly agree
22. (Open-ended, optional) Regarding SHEIN's potential headquarters relocation to China, do you have any other thoughts or concerns?
End of Survey
Thank you again for your participation!
Powered By www.wjx.cn
Report