This questionnaire is for academic research purposes. I'm a sophomore, aiming to collect insights into Suntory Oolong Tea’s product lines and pricing strategies. All your answers will be kept strictly confidential. The survey will take roughly three minutes to complete. Thank you for your participation and support!
这份问卷用于学术研究使用,我是大二的学生,为了调查三得利乌龙茶品牌的产品与价格策略的相关信息。您的回答会受到保密,大概需要三分钟,感谢您的参与!
Your age group 您的年龄段:
What types of Suntory Oolong Tea products interest you? (single choice)
您感兴趣的三得利乌龙茶产品类型是?(单选)
Reasons for your purchase (single choice)
吸引您购买的原因(单选):
Main purpose of buying Suntory Oolong Tea? (single choice)
购买三得利乌龙茶的主要用途是?(单选)
How do you think of the product pricing?(single choice)
您认为产品定价如何?(单选)
Acceptable price for a single bottle (single choice) 单瓶饮品可接受的价格?(单选)
Which channel do you usually buy Suntory Oolong Tea products? (single choice)
您最常选择购买三得利乌龙茶的渠道是?(单选)
What is the main reason for you to choose this shopping channel? (multiple choice)
您选择该渠道的主要原因是?(多选)
How do you know about Suntory Oolong Tea? (multiple choice)
您通过什么渠道了解到三得利乌龙茶?(多选)
Would you buy products because of co‑branding campaigns? (single choice)
您是否会因为联名活动购买产品?(单选)
What new products do you expect Suntory Oolong Tea to launch in the future? (within 50 words)
您希望三得利乌龙茶未来推出哪些新产品?(50字以内)
What suggestions do you have for Suntory Oolong Tea’s future marketing strategies? (within 50 words)
您对三得利乌龙茶未来的营销策略有什么建议?(50字以内)
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