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大学生穿搭习惯或消费观念的调查问卷
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1.
Your gender
Male
Female
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2.
Your academic year
请选择
Freshman
Sophomore
Junior
Senior
Postgraduate
Other
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3.
Your monthly living expenses (RMB)
Less than 1000
1000-1500
1501-2000
2001-3000
3001-4000
More than 4000
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4.
How often do you buy new clothes?
Once a week or more
2-3 times a month
Once a month
Once every 2-3 months
Once every 4-6 months
Less than once every 6 months
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5.
What factors do you mainly consider when buying clothes? (Select up to 3)
【多选题】
Price
Style/fashion
Comfort
Quality/durability
Brand reputation
Material
Color
Practicality/multi-scene applicable
Others
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6.
How important are the following aspects to you when choosing clothes?
Very unimportant
Unimportant
Neutral
Important
Very important
Brand awareness
Brand awareness
Price affordability
Price affordability
Fashion trend
Fashion trend
Comfort level
Comfort level
Quality and durability
Quality and durability
Environmental protection and sustainability
Environmental protection and sustainability
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7.
What are your main channels for buying clothes?
【多选题】
Physical clothing stores
Online shopping platforms (e.g., Taobao, JD.com)
Brand official websites/apps
Social e-commerce (e.g., Xiaohongshu, Douyin)
Second-hand clothing platforms
Discount stores/outlets
Others
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8.
Approximately what percentage of your monthly living expenses is spent on clothing and related accessories?
Less than 10%
10%-20%
21%-30%
31%-40%
41%-50%
More than 50%
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9.
Please rank the following clothing styles according to your preference (1 being most preferred, 5 being least preferred)
【请选择
全部
项并排序】
Casual style
Sporty style
Business casual style
Fashion/trendy style
Comfortable/lazy style
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10.
Do you have the habit of buying second-hand clothes or selling your own unused clothes?
Yes, I often buy second-hand clothes
Yes, I occasionally buy second-hand clothes
Yes, I often sell my unused clothes
Yes, I occasionally sell my unused clothes
No, I have never done either
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11.
I am willing to pay a premium for environmentally friendly or sustainable clothing brands
Strongly disagree
Strongly agree
1
2
3
4
5
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12.
When you have clothing that you no longer wear, you usually
Keep them in the closet
Donate to charity
Sell on second-hand platforms
Give to relatives or friends
Discard directly
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大学生穿搭习惯或消费观念的调查问卷
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