Customer Experience Survey on JD Cold-Chain 5G+Edge AI Technology

This survey is designed to gather feedback from customers who have purchased fresh products through JD platform, particularly regarding your experience with product freshness, delivery timeliness, and packaging quality. Your responses will help evaluate the impact of JD’s new cold-chain technology on service quality. The survey is anonymous and will take approximately 5–7 minutes to complete. Thank you for your time and contribution.
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1.
Gender:
Male
Female
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2.
Age group
18-25
26-35
36-45
46+
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3.
Have you purchased fresh products (e.g., vegetables, fruits, dairy, frozen foods) via JD platform in Beijing?
Yes
No（if No，end survey）
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4.
How often do you purchase fresh products on JD per month?
1-2 times
3-5 times
6+ times
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5.
How would you rate the timeliness of JD fresh delivery?
Very punctual
Mostly punctual
Average
Occasionally delayed
Often delayed
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6.
Was the packaging of fresh products intact upon delivery?
Always intact
Mostly intact
Occasionally damaged
Often damaged
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7.
How fresh were the fresh products (e.g., vegetables, fruits) when delivered?
Very fresh, no damage
Fairly fresh, minor defects
Average, some damage
Not very fresh, noticeable damage
Seriously damaged, inedible
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8.
Compared to 2024, do you think the freshness of JD fresh products has improved in 2025?
Significantly improved
Slightly improved
No change
Slightly declined
Significantly declined
Not sure
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9.
Are you aware of JD’s use of “5G + Edge AI” technology in its cold-chain logistics?（
Yes, well informed
Heard of it but not details
Never heard of it（if no, skip question ten.）
10.
If you know JD uses smart temperature-control technology, does it increase your confidence in their fresh products?
Yes, much more confident
Slightly more confident
No impact
Skeptical about tech claims
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11.

Would you be willing to pay a slightly higher price for fresh products guaranteed by smart cold-chain technology？

Yes
No
Depends on the price difference
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12.

Overall, how satisfied are you with JD’s fresh delivery service? (1 = very dissatisfied, 5 = very satisfied)

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