AI-Driven Marketing's Impact on UK Youth Gambling

Research Purpose: Hello! We are conducting an academic study to understand how Artificial Intelligence (AI)-driven online gambling platform marketing strategies influence the gambling behavior of young adults aged 18-29 in the UK. Your participation is crucial to our understanding of this complex phenomenon.

Participation Information:

· Voluntary Participation: Your participation is entirely voluntary. You may choose to withdraw from the survey at any time without providing any reason.

· Anonymity and Confidentiality: This survey is strictly anonymous. We do not collect any personally identifiable information (e.g., name, IP address, email). All data will be used solely for academic research purposes and kept strictly confidential.

· Time Commitment: The questionnaire will take approximately 10-15 minutes to complete.

· Eligibility Requirements: You must be aged between 18 and 29 years old, reside in the UK, and have engaged in online gambling at least once in the past month.

· Risks and Support: Answering questions about gambling may cause discomfort. If you feel distressed, please remember you are not alone. At the end of the questionnaire, we will provide links and contact details for professional gambling support organizations.

Please read each question carefully and select the answer that best reflects your true feelings and experiences.

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1.
What is your age?
18-21 years old
22-25 years old
26-29 years old
*
2.
What is your gender?
Male
Female
Other (please specify):
Prefer not to say
*
3.
What is your highest level of education?
High School / College Prep
Undergraduate Student
Bachelor's Degree
Postgraduate Student
Master's Degree or higher
Other:
*
4.
What is your current primary employment status?
Student
Full-time employed
Part-time employed
Unemployed
Other:
Perceived AI Personalization
*
5.

The betting options recommended by the gambling app/website are highly aligned with my interests.

Strongly Disagree
Strongly Agree
*
6.

I feel that the app/website's recommendations are tailor-made based on my gambling history.

Strongly Disagree
Strongly Agree
*
7.

The personalized content on the app/website makes it easier for me to find the betting options I want.

Strongly Disagree
Strongly Agree
*
8.

Through the app/website, I can always find options similar to my past betting preferences.

Strongly Disagree
Strongly Agree
Perceived AI Urgency
*
9.

When I see odds changing rapidly, I feel compelled to place a bet immediately.

Strongly Disagree
Strongly Agree
*
10.

The gambling app/website makes me feel time-pressured by rapidly updating information.

Strongly Disagree
Strongly Agree
*
11.

The gambling app/website makes me feel time-pressured by rapidly updating information.

Strongly Disagree
Strongly Agree
*
12.

Real-time information on the app/website (e.g., changing odds) creates a sense of urgency that pushes me to make quick decisions.

Strongly Disagree
Strongly Agree
Perceived AI Recommendation 
*
13.

The gambling app/website tells me which bets are popular.

Strongly Disagree
Strongly Agree
*
14.

When I see that others are betting on a certain option, I feel that this bet is more "reliable."

Strongly Disagree
Strongly Agree
*
15.

"Popular recommendations" or "everyone is betting on" prompts on the app/website influence my betting decisions.

Strongly Disagree
Strongly Agree
*
16.

Seeing user-recommended or popular betting options makes me feel that my choices are validated.

Strongly Disagree
Strongly Agree

Sensation Seeking

*
17.

I like to do exciting things.

Strongly Disagree
Strongly Agree
*
18.

I like to have unusual experiences.

Strongly Disagree
Strongly Agree
*
19.

I like to take risks.

Strongly Disagree
Strongly Agree
*
20.

I like novelty and variety.

Strongly Disagree
Strongly Agree
*
21.

I like novelty and variety.

Strongly Disagree
Strongly Agree
Escapism
*
22.

I gamble to forget my worries.

Strongly Disagree
Strongly Agree
*
23.

I gamble to escape the stress of everyday life.

Strongly Disagree
Strongly Agree
*
24.

Gambling allows me to temporarily stop thinking about my problems.

Strongly Disagree
Strongly Agree
*
25.

When I gamble, I feel like time flies by, and I get completely immersed.

Strongly Disagree
Strongly Agree
*
26.

Gambling allows me to detach from reality.

Strongly Disagree
Strongly Agree
Illusion of Control
*
27.

I believe I can influence gambling outcomes through my judgment.

Strongly Disagree
Strongly Agree
*
28.

I feel I have the ability to discern patterns or regularities in gambling.

Strongly Disagree
Strongly Agree
*
29.

I feel I can improve my chances of winning in gambling through experience or skill.

Strongly Disagree
Strongly Agree
*
30.

Platform statistics or "cash-out" features make me feel like I am making strategic decisions.

Strongly Disagree
Strongly Agree
*
31.

I believe I can find and exploit moments of "good luck."

Strongly Disagree
Strongly Agree
gambling experiences
*
32.

In the past month, my spending on online gambling has been very high.

Strongly Disagree
Strongly Agree
*
33.

In the past month, my frequency of engaging in online gambling has been very high.

Strongly Disagree
Strongly Agree
*
34.

In the past month, the duration of each online gambling session has been very long.

Strongly Disagree
Strongly Agree

Rational Tendency

*
35.

I enjoy solving complex intellectual challenges.

Strongly Disagree
Strongly Agree
*
36.

I tend to carefully analyze all information before making a decision.

Strongly Disagree
Strongly Agree
*
37.

I enjoy thinking about problems.

Strongly Disagree
Strongly Agree
*
38.

I usually use logic to solve problems.

Strongly Disagree
Strongly Agree
*
39.

In my decision-making, rational thinking is more important than intuition.

Strongly Disagree
Strongly Agree
Problem Gambling Severity
*
40.

Have you spent more money on gambling than you could afford?

Strongly Disagree
Strongly Agree
*
41.

Have you spent more money on gambling than you could afford?

Strongly Disagree
Strongly Agree
*
42.

Have you felt that you have a problem with gambling?

Strongly Disagree
Strongly Agree
*
43.

Have you felt that you have a problem with gambling?

Strongly Disagree
Strongly Agree
*
44.

Has your gambling caused any negative impacts on your financial situation?

Strongly Disagree
Strongly Agree
*
45.

Have you tried to hide the extent of your gambling from others?

Strongly Disagree
Strongly Agree
*
46.

Have you ever borrowed money or sold anything to gamble or pay gambling debts?

很不满意
很满意
*
47.

Have you felt guilty about your gambling?

Strongly Disagree
Strongly Agree
*
48.

Have you felt stressed, anxious, or depressed because of your gambling?

Strongly Disagree
Strongly Agree
End of Questionnaire: Thank you for completing this survey! Your valuable feedback is crucial for our research. If you have experienced any discomfort during the completion of this questionnaire, or if you believe that you or someone you know might have a gambling problem, we strongly recommend seeking professional help. 
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