Survey on Foreign Tourists’ Consumption Behavior at Xi’an Joy City

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This questionnaire studies the consumption behavior and experience of foreign tourists at Xi’an Joy City. It is anonymous and used only for academic research and service improvement. It takes about 3–5 minutes. Please tick (✓) the option that best applies. Thank you!
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1.
Are you a foreign national (non-Chinese nationality, excluding residents of Hong Kong, Macao and Taiwan regions)?
Yes (please continue)
No (thank you; end of the questionnaire)
Basic Information
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2.
Which country / region are you from?
Asia
Europe
North America
South America
Oceania
Africa
Other
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3.
Country (optional)
Please fill in your specific country/region if you selected 'Other' above
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4.
What is the main purpose of your trip to Xi’an?
Tourism
Business
Study
Work
Study tour
Visiting friends or relatives
Other
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5.
What is your gender?
Male
Female
Other
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6.
What is your age group?
18 years old or under
18–25 years old
26–35 years old
36–45 years old
55 years old and above
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7.
How long will you stay in Xi’an on this trip?
Less than 1 day
1–3 days
4–7 days
More than 7 days
Travel Behavior
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8.
What is your travel mode for this trip?
Independent travel
Small-group tour
Package tour
Other
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9.
Who are you visiting with?
Alone
Family (with children)
Friends
Tour group
Business colleagues
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10.
Which places in Xi’an have you visited or do you plan to visit?[Multiple]
Big Wild Goose Pagoda
Terracotta Warriors
Huaqing Pool
Bell Tower
Muslim Quarter
City Wall
Shaanxi History Museum
Other
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11.
Before coming to Joy City / the Big Wild Goose Pagoda area, where was your previous stop?
Hotel
Terracotta Warriors
Huaqing Pool
Bell Tower
Muslim Quarter
City Wall
Other
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12.
After leaving Joy City, where will you go next?
Back to hotel
Terracotta Warriors
Huaqing Pool
Bell Tower
Muslim Quarter
City Wall
Other
Visit Behavior
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13.
Did you know about Xi’an Joy City before this visit?
Yes
No
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14.
How did you learn about Xi’an Joy City?[Multiple]
Travel platforms / Apps (Ctrip, TripAdvisor, etc.)
Recommendation from friends / relatives
Social media (RED, Instagram, etc.)
Scenic-area guides / maps
Passed by on the way
Other
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15.
What is your main reason for entering Xi’an Joy City?
Dedicated shopping
On the way from nearby attractions
Dining or café
Photo check-in
Rest and transit
Other
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16.
What time slot are you visiting the mall?
Morning (before 10:00)
Late morning to afternoon (10:00–17:00)
Evening (17:00–19:00)
Night (after 19:00)
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17.
How long do you plan to stay inside the mall?
Under 30 min
30–60 min
1–2 hours
Over 2 hours
Consumption Behavior
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18.
Have you made any purchases at Joy City during this visit?
Yes, purchases already made (please continue with the following questions)
Just entered the mall, have not browsed yet (please skip to the planned purchase question)
Have browsed for a while but made no purchase (please skip to the no purchase reason question)
Experience Evaluation Please rate the following items based on your actual experience. 1= Very Dissatisfied, 2 = Dissatisfied, 3 = Neutral, 4 = Satisfied, 5 = Very Satisfied
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25.
Please rate your experience of the following items
Very DissatisfiedDissatisfiedNeutralSatisfiedVery Satisfied
Restrooms, rest areas and charging facilities
Restrooms, rest areas and charging facilities
Bilingual signs and guidance in public areas
Bilingual signs and guidance in public areas
Public Wi-Fi coverage and speed
Public Wi-Fi coverage and speed
Convenience of foreign-card ATMs
Convenience of foreign-card ATMs
Overall consumption environment and hygiene
Overall consumption environment and hygiene
Bilingual menus/product descriptions in stores
Bilingual menus/product descriptions in stores
Acceptability of commodity/food prices
Acceptability of commodity/food prices
Overall convenience of overseas payment
Overall convenience of overseas payment
Awareness and convenience of tax refund service
Awareness and convenience of tax refund service
Richness of mall business formats
Richness of mall business formats
Richness of foreign language promotional materials
Richness of foreign language promotional materials
Willingness to recommend Xi’an Joy City to relatives and friends
Willingness to recommend Xi’an Joy City to relatives and friends
Needs and Suggestions
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26.
Which services, facilities or products do you think are missing or need improvement?
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