永平书院IP形象创意偏好调研
Duan Family College IP Identity Creative Preference Survey

添加问卷说明
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1.
您的身份是？/ What is your affiliation?
永平书院在校生

Current Student of Duan Family College

其他书院在校生

Current Student of Other Colleges

书院教职工（含书院住宿导师、隶属老师等）

College Faculty & Staff (including Resident Tutors, Affiliated Fellows, etc.)

大学其他部门教职工

University Faculty & Staff (Other Departments / Schools)

书院校友

College Alumni

其他
Other
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2.
您和永平书院的接触时长？/ How long have you been affiliated with / connected to Duan Family College?
不足半年
Less than 6 months
半年~1年
6 months – 1 year
1~2年
1 – 2 years
2年及以上
2 years or more
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3.
您对永平书院最印象深刻的关键词有哪些？/ Which keywords best define your impression of Duan Family College?【请选择1-3项】
文脉悠远、书香雅致
Cultural Heritage & Scholarly Elegance
全人发展、知行并育
Whole-person Development & Experiential Learning
青春活力、锐意进取
Youthful Energy & Ambition
温暖社群、书院为家
Warm Community & College as Home
博学思辨、脚踏实地
Critical Inquiry & Grounded Diligence
随心而行、松弛自在
Ease, Authenticity & Composure
多元交融、朋辈共生
Diversity, Inclusivity & Peer Fellowship
新潮前卫、好奇不止
Progressive, Trendsetting & Inquisitive
其他
Other
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4.
您认为永平书院IP的整体风格应该偏向哪一类？/ Which style best suits the Duan Family College character?
松弛知性风——从容平和，带有书卷气
Relaxed Scholarly Style — Composed and serene, with a refined literary temperament
新韵国风——以年轻化视觉表达传统人文意象
Neo-Chinese Heritage Style — Traditional humanistic imagery reimagined through a youthful visual lens
中西融萃——东方人文为底色，结合现代设计语言
East-West Fusion Style — Grounded in Eastern humanistic heritage, blended with modern design language
新锐少年感——灵动鲜活，富有蓬勃朝气
Dynamic Youthful Style — Vibrant and lively, imbued with youthful vitality
内敛潮感——兼具现代审美与独立个性，低调克制
Understated Contemporary Style — Modern aesthetics with independent character, low-key and restrained
现代都会简约——线条利落干净，大方且有时代感
  • Modern Urban Minimalist Style — Clean sleek lines, elegant and contemporary
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5.
您倾向的永平书院IP形式? / Which form of character mascot do you prefer?
萌化生物——以动物 / 生灵为原型设计
Chibi Creature — Designed based on animals or living beings
拟人人物——有性格的人物角色
Human Character — A personified figure with distinct personality traits
抽象符号——图形纹样，无具象五官
Abstract Symbol — Graphic patterns with no representational facial features
器物意象——书院文化器物
Artifact Imagery — Themed on scholarly cultural artifacts of the college
组合群像——含多个角色的 IP 小队
Character Ensemble — A lineup of multiple IP characters
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9.
您认为哪类元素适合放入书院IP？/ Which visual elements should be incorporated into the design?
人文文房元素：书卷、笔墨、砚台、印章等
Scholarly Stationery Elements: scrolls, brush and ink, inkstones, seals, etc.
精神意象元素：微光、灯塔、流水、星火等
Metaphorical Imagery Elements: subtle light, lighthouses, flowing water, sparks, etc.
现代城市元素：几何线条、建筑、都市光影等
Modern Urban Elements: geometric lines, architecture, urban light and shadow, etc
其他
Other
10.
您是否有心仪的IP名字？/ Do you have a name in mind for the character mascot?
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11.
您认为书院IP最需要避开哪些雷区？/ What potential pitfalls should the design avoid?【请选择1-3项】
过于老气，不符合年轻人审美
Outdated aesthetic, unappealing to young audiences
元素堆砌太多，复杂难用
Overcrowded visual elements, overly complex for practical use
跟风网红形象，辨识度低，和别的书院撞款
Generic trend-following design, low recognizability, easily confused with other colleges
国风过重，缺少国际化适配
  • Excessively traditional style, lacking international adaptability
形象太萌，显得不够庄重，不适合正式学术场合
Excessively cutesy style, lacking formality for official academic occasions
其他
Other
12.
关于永平书院IP，您有任何创意idea、故事、传播、玩法，都可以写在这里！/ Do you have any creative ideas, storylines, campaign concepts, or interactive uses for the College mascot?
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