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瑞幸咖啡调查问卷
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Hello! I am a college student. The purpose of this questionnaire survey is to understand the overall satisfaction of consumers with Holiland products and services. This questionnaire is answered anonymously, and all survey data is only used for academic research and will not disclose any personal information. We sincerely invite you to take the time to participate in filling out the form. Thank you sincerely for your support and cooperation!
您好!我是一名在校大学生。本次问卷调查,旨在了解消费者对好利来产品与服务的整体满意度。本问卷采用匿名作答形式,所有调研数据仅用于学术研究,绝不泄露任何个人信息。诚邀您抽空参与填写,衷心感谢您的支持与配合!
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1.
Your gender.
您的性别
Man 男
Women 女
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2.
Have you ever bought Luckin Coffee.
您购买过瑞幸咖啡吗
Yes 是的
No 没有
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3.
Your age group.
您的年龄段
Under 18 years of age18岁以下
18-30
31-50
51-60
Over 60 years old60岁以上
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4.
How often do you buy Luckin Coffee.
您购买瑞幸咖啡的频率
A.Once a day or more frequently. 每天一次及以上
B.2-3 times a week. 每周2−3次
C.Once a week. 每周一次
D.Once a month.每月一次
E.Only bought it once.只点过一次
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5.
The channel through which you purchased Luckin Coffee.
您购买瑞幸咖啡的渠道
A.Place an order online 线上下单
B.Pick up at the store门店自取
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6.
Are you satisfied with the taste and flavor of Luckin Coffee.
您对瑞幸咖啡的口感和风味是否满意
A.Very satisfied 很满意
B. Average 一般
C.Not satisfied. 不满意
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7.
您对瑞幸的个性定制化服务是否满意(如:加冰、去冰、少糖、多糖等)
A. Very good, will make customers look forward to new works 很好,会让客户有期待感
B. Just so so 一般般
C. To little avail 没什么用
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8.
Do you think Luckin's 9.9 feels appropriate to you.
您认为瑞幸的9.9是否让你感觉到物超所值
A.Think it's cheaper than other coffees会认为比其他家的咖啡便宜
B.Indifferent无所谓
C.It was just a stunt.只是个噱头
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9.
Are you satisfied with the delivery speed of Luckin from order to pickup.
您对瑞幸下单到取单的出餐速度是否满意
A.Yes, the meal was served very quickly 是的,出餐十分迅速
B.Usually, occasionally waiting一般,偶尔会等一会
C.No, it's always slow不是,每次都很慢
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10.
Are you satisfied with Luckin Coffee's personalized customization services (such as adding ice, removing ice, reducing sugar, polysaccharides.)
您对瑞幸的个性定制化服务是否满意(如:加冰、去冰、少糖、多糖等)
A.Sere,can be changed according to personal preferences满意,可以根据个人喜好修改
B.Generally, neither good nor bad一般,不好不坏
C.Not satisfied, although there are errors, they often make mistakes and need to be changed every time they place an order, unable to remember the customer's preferences. 不满意,虽然有但是经常出错且每次下单都要更改,记不住客户喜好
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11.
What is your Luckin Coffee rating.
您的瑞幸咖啡等级是哪一个
A.Nine-Colored Deer 九色鹿
B.Black deer 黑色鹿
C.Little Diamond Deer 小钻鹿
D.Little Golden Deer 小金鹿
E.Little Silver Deer 小银鹿
F.Little Blue Deer 小蓝鹿
G.Forgot or not 忘了或没有
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12.
What is your opinion on the Luckin Coffee grading system.
您对瑞幸咖啡的等级制度有什么看法
A.Customers can be asked to pay for the level and there are different discount levels for the level 可以让客户为了等级买单且等级有不同的优惠力度
B.Besides being good-looking, it's of little use 除了好看没有其他用处
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13.
What is Luckin's attitude towards handling beverage mistakes.
饮品做错时,瑞幸的处理态度如何
A.Timely handling and good attitude处理及时,态度良好
B.Generally, it can be resolved, but it is very slow一般,可以解决但是很慢
C.Not satisfied, no one is handling it不满意,没有人处理
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14.
Are you satisfied with the design style, seat comfort, and lighting brightness of the store.
您对门店的设计风格,座椅舒适度,灯光亮度是否满意
A.Pleased 满意
B.Dissatisfied 不满意
C.Never experienced没有体验过
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15.
Is the geographical location of Luckin stores superior.
瑞幸的门店的地理位置是否优越
A.Yes 是的
B.Acceptable 还可以
C.Far away离我很远
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16.
Would you still choose Luckin when the prices of Starbucks and Luckin are the same.当星巴克和瑞幸的价格都一样的情况下您还会选择瑞幸吗
A.Sure 一定会
B.Maybe 可能会
C.No 不会
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17.
Do you have any other suggestions for Luckin Coffee? (If not filled in None)
有没有对瑞幸的其他建议(如果没有填否)
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